“Be Effective. Be Confident. Be Kind.”
Wil Seabrook is an accomplished entrepreneur, creative executive, growth strategist, and communications leader whose career has been dedicated to helping organizations build stronger brands, communicate with greater clarity, and achieve measurable business growth. As the Founder and Chief Executive Officer of Light Touch Media Group, Wil has spent more than eighteen years transforming the way companies connect with customers through strategic storytelling, innovative marketing, and performance-driven communications. His unique ability to combine creative vision with operational discipline has enabled organizations of every size—from emerging startups to Fortune 50 and Fortune 500 enterprises—to strengthen their market position, accelerate revenue growth, and establish long-term competitive advantages. Throughout his professional journey, Wil has remained committed to his guiding philosophy: “Be Affective. Be Confident. Be Kind.” This mindset has shaped both his leadership style and his enduring relationships with clients, colleagues, and the communities he serves.
Wil’s executive career reflects a rare balance between creativity and business acumen. While many executives specialize in either operational leadership or brand strategy, Wil has successfully mastered both. He understands that sustainable business growth is achieved when leadership, marketing, sales, customer experience, and organizational culture operate in alignment. His expertise extends across brand positioning, customer acquisition, digital communications, public relations, video production, performance marketing, executive messaging, and strategic business development. By approaching every challenge through both a creative and analytical lens, he consistently develops solutions that deliver measurable business outcomes rather than short-term marketing wins.
As Founder and CEO of Light Touch Media Group, Wil has built an award-winning creative and communications organization recognized for helping companies simplify complex messages and turn them into compelling market opportunities. Under his leadership, the firm has produced more than 8,000 creative assets including commercial campaigns, branded films, corporate communications, educational content, animation, executive thought leadership platforms, recruitment campaigns, and digital marketing initiatives. His team has generated more than 100 million digital views while contributing to over $1 billion in client revenue through strategic communication systems designed to improve visibility, customer acquisition, and brand authority. The company’s commitment to excellence has earned multiple Telly Awards and recognition on the Inc. 5000 list of America’s fastest-growing private companies on more than five occasions, reinforcing Wil’s reputation as a leader who consistently delivers results.
Prior to launching Light Touch Media Group, Wil co-founded Richter Group of Companies, where he spent more than eleven years building a successful strategic communications and public relations agency. During this period, he helped organizations across diverse industries strengthen their brand identity, improve public perception, and implement scalable marketing systems capable of supporting sustainable expansion. His entrepreneurial leadership enabled numerous organizations to differentiate themselves within increasingly competitive marketplaces while creating repeatable growth strategies built upon trust, authenticity, and effective communication.
Wil’s professional journey is uniquely enriched by his early career in the entertainment industry. As a recording artist signed through Maverick Records and Warner Bros. Records, along with Warner Chappell Publishing as a professional songwriter, he developed a profound understanding of storytelling, audience engagement, creative production, and emotional connection. Those experiences continue to influence his executive leadership today, providing him with a distinctive perspective on how organizations earn attention, inspire loyalty, and build authentic relationships with customers. His background in entertainment has become an invaluable asset in today’s digital economy, where compelling communication is often one of the strongest competitive differentiators.
Over the course of his career, Wil has advised organizations representing an exceptionally broad range of industries, making him intentionally industry agnostic in his approach to board service. His clients have included globally recognized companies such as Amazon, American Express, Shell, FedEx, The Home Depot, LexisNexis, Thermo Fisher Scientific, AB InBev, Trane Technologies, Marshalls, Weruva, and Stella & Chewy’s. This extensive cross-industry exposure has provided him with valuable insight into diverse business models, evolving customer expectations, and emerging market trends. While he remains open to serving organizations across nearly every sector, he intentionally excludes pharmaceutical, cannabis, nicotine, mental health, and drug-related companies in order to remain aligned with his personal values and professional interests.
One of Wil’s greatest strengths in the boardroom is his ability to bridge strategic planning with practical execution. He understands that successful organizations require more than innovative ideas—they require disciplined systems, measurable accountability, and leadership teams capable of translating vision into action. His board contributions often focus on helping executives strengthen market positioning, improve marketing effectiveness, align messaging across departments, enhance customer acquisition strategies, and establish meaningful performance metrics that directly support enterprise value. His ability to ask insightful questions and identify opportunities that others overlook has made him a trusted advisor for organizations navigating growth, transformation, and competitive change.
Beyond his executive accomplishments, Wil has demonstrated an enduring commitment to community service and nonprofit leadership. Throughout his career, he has served on numerous nonprofit boards supporting initiatives focused on drug education, human rights education, and community development. He views board service not only as an opportunity to provide strategic guidance but also as a responsibility to help organizations create meaningful and lasting impact. Outside of business, Wil is an avid motorcyclist, licensed drone pilot, airplane pilot, and lifelong enthusiast of exploration and innovation. His international exposure throughout Europe, Asia, Australia, and Africa has broadened his worldview and strengthened his appreciation for cultural diversity, allowing him to bring global perspective to leadership discussions and strategic decision-making.
Wil’s educational experience at the University of North Carolina at Chapel Hill, combined with his recognition as a Marquis Who’s Who Honored Listee, reflects a career built upon continuous learning, professional excellence, and entrepreneurial achievement. His combination of executive leadership, creative innovation, operational discipline, and strategic communications expertise has positioned him as one of today’s most well-rounded growth advisors. Whether helping startups prepare for rapid expansion or guiding established enterprises through market evolution, Wil consistently demonstrates an ability to create clarity, align leadership, and deliver measurable business results.
Today, Wil actively seeks opportunities to serve on corporate and advisory boards where he can continue expanding his own knowledge while helping organizations overcome complex business challenges. He believes exceptional governance is built upon diverse perspectives, collaborative leadership, and thoughtful decision-making. Drawing upon nearly two decades of executive experience, multiple successful entrepreneurial ventures, and a proven record of driving growth across countless industries, Wil offers boards an uncommon combination of business strategy, creative leadership, operational insight, and communication expertise. Organizations seeking a director who understands how to transform vision into execution, strengthen market presence, and accelerate sustainable growth will find in Wil Seabrook an exceptional partner dedicated to long-term organizational success.
Character:
Wil leads with humility, integrity, and an unwavering commitment to serving both organizations and the people behind them. His personal philosophy of being affective, confident, and kind is reflected in every relationship he builds and every leadership decision he makes.
Knowledge:
He possesses extensive expertise spanning marketing, communications, entrepreneurship, digital strategy, branding, and business growth developed through nearly two decades of executive leadership. His broad cross-industry experience enables him to quickly understand complex business challenges and develop practical solutions that create measurable value.
Strategic:
Wil excels at identifying growth opportunities by aligning organizational vision with market realities and customer behavior. He combines long-term strategic thinking with disciplined execution, ensuring ideas become sustainable business outcomes rather than simply ambitious plans.
Communication:
An exceptional communicator whose background in media, entertainment, and executive leadership allows him to simplify complexity into clear, compelling messages. His expertise in storytelling, branding, and executive communications helps organizations strengthen trust, improve market positioning, and inspire meaningful action among customers, employees, investors, and stakeholders.
