Wes Wernette is a dynamic and results-driven B2B marketing and product management executive with over three decades of proven success leading strategic marketing initiatives that accelerate revenue, enhance market share, and drive enterprise growth. With experience spanning entrepreneurial ventures and global Fortune 500 corporations, Wes has cultivated a reputation as a trusted advisor, innovative strategist, and collaborative leader across the manufacturing, technology, professional services, and industrial sectors.
Currently serving as Principal of Wernette & Associates, a boutique firm specializing in outsourced B2B marketing leadership, Wes acts as a Virtual VP of Marketing for growth-focused organizations. His client engagements have ranged from supporting $130M mergers with comprehensive rebranding strategies to executing integrated marketing campaigns that generated $11.5 million in new revenue. Wes’s approach combines deep analytical insight with creative execution, whether launching new product platforms, transforming digital footprints, or building high-performing channel programs—like the one that delivered $1 million in year-one revenue and projected $6 million+ in year two.
Wes’s ability to lead cross-functional initiatives and translate complex business challenges into strategic growth opportunities was honed in leadership roles at Maark, Rockwell Automation, and Ernst & Young. As Partner and COO at Maark, a digital innovation agency, he worked closely with marquee clients including GE, Honeywell, Microsoft, and HP. There, he pioneered enterprise-grade sales enablement tools such as ROI and TCO models that enhanced sales conversion rates and clarified value propositions for complex products and services.
Earlier in his career, Wes launched and scaled a consulting practice within Rockwell Automation, rapidly growing revenues from $200K to $2.8M and building a team of specialists in Lean/Six Sigma, operations optimization, and performance assessments. At Ernst & Young, he managed high-impact engagements at the executive level, including a transformational redesign of an automotive OEM’s global product development process that resulted in $1B+ in savings and a 40% reduction in cycle time. His leadership in program management, go-to-market strategy, and value-based selling helped E&Y capture new accounts and build long-term client value.
Wes’s executive acumen is underpinned by a Master of Business Administration (MBA) in Strategic Planning and Marketing from the University of Chicago, where he earned Dean’s List honors, and a Bachelor of Science in Computer Science from Michigan State University. He has a proven ability to bridge the gap between strategic vision and practical execution, empowering teams to innovate, collaborate, and deliver tangible results.
With a deep commitment to mentorship, continuous improvement, and client success, Wes thrives in environments where market complexity demands bold thinking and precise execution. He is passionate about driving meaningful business impact and is now actively seeking board opportunities where he can contribute his expertise in marketing, product strategy, and enterprise transformation to guide organizations toward sustained growth and competitive advantage.
Character: Wes demonstrates integrity, resilience, and a collaborative spirit, consistently leading with a service-oriented mindset that fosters trust across teams and clients.
Knowledge: He brings deep, cross-industry expertise in B2B marketing, product management, and operational consulting, built over 30 years of hands-on leadership with both startups and Fortune 500s.
Strategic: Wes has a proven ability to architect and execute data-driven marketing strategies that generate multimillion-dollar growth, elevate brand positioning, and support enterprise-scale transformation.
Communication: A skilled communicator, Wes excels at articulating value propositions, aligning cross-functional stakeholders, and translating complex business needs into actionable marketing solutions.
