Shanna Weber is a distinguished executive coach, leadership development expert, and financial services strategist with over two decades of experience in senior lever leadership roles. As the Founder, CEO, and Lead Coach of Prima Consulting, she is dedicated to transforming workplace cultures, equipping leaders with the tools to inspire, and fostering environments where employees are engaged and motivated to excel. With a career leading strategy teams at some of the world’s most reputable financial institutions, Shanna has consistently driven strategic growth, enhanced employee development programs, and positioned organizations for long-term success.
Throughout her 23-year career in financial services, Shanna has held numerous leadership roles at industry-leading firms, including Charles Schwab, Janus Henderson Investors, and Voya Investment Management. Most recently, as Managing Director of Corporate Strategy at Charles Schwab, she played a pivotal role in shaping corporate growth initiatives, leading enterprise-wide growth strategies, and overseeing business expansion programs that positioned Schwab for sustained industry leadership. Her prior roles at Schwab, including Head of Retirement Income and Head of Strategy & Product Development, reflect her ability to develop innovative financial solutions while driving alignment across all business areas. She has successfully managed multi-billion-dollar investment initiatives, strengthened talent strategies, and spearheaded inclusion-focused leadership programs that empowered teams, retained talent, and elevated organizational performance.
As a sought-after leadership coach and team engagement consultant, Shanna has a unique ability to unlock leadership potential in individuals and unify teams. She specializes in executive presence, strategic planning, corporate culture transformation, and building workplaces where employees feel valued and empowered. Her expertise in leadership coaching has helped countless professionals amplify their impact, refine their leadership style, and build high-performing teams. She is also a dynamic keynote speaker, delivering compelling presentations at conferences and corporate events, inspiring leaders to embrace change and cultivate workplaces that drive collaboration and innovation.
Shanna’s contributions to leadership and coaching have earned her widespread recognition, including the prestigious Albert Nelson Marquis Lifetime Achievement Award and the Top 100 Registry Woman of the Year Award. She has also been honored with the Schwab Excellence in Leadership Award and the CEO Award for her outstanding impact on employee engagement and strategic leadership. A passionate advocate for professional development, she has led large-scale initiatives focused on mentorship, training, and fostering inclusive workplaces that attract and retain top talent.
Beyond her corporate achievements, Shanna is deeply committed to empowering future leaders and advocating for underserved communities. She founded the Denver Chapter of Women in ETFs, where she continues to mentor women in finance, and volunteers with the Traillionaires Foundation, supporting young professionals in career development. Additionally, she dedicates her time to financial literacy education for underserved youth through the Ethnic College Counseling Center, helping to bridge gaps in financial education and economic empowerment.
Shanna holds an Executive MBA from the University of Arizona’s Eller College of Business, where she graduated at the top of her class. She also earned dual Bachelor’s degrees in Finance and Management from Arizona State University, graduating summa cum laude. Committed to continuous learning, she has completed executive education programs at The Wharton School, the Yale School of Management, and is a certified Gallup Strengths Coach and Hogan Assessment Certified professional.
With a passion for developing exceptional leaders, transforming organizational cultures, and driving strategic growth, Shanna Weber continues to make a profound impact in the world of leadership coaching and financial services. Her ability to inspire, innovate, and empower individuals and organizations alike makes her a sought-after consultant, speaker, and executive coach in today’s rapidly evolving business landscape.
Character
Shanna Weber is a transformative leader who embodies integrity, resilience, and a deep commitment to empowering others. Her ability to foster trust, inspire followership, and cultivate inclusive team cultures makes her a respected and influential executive coach.
Knowledge
With over 23 years of experience in financial services and leadership development, Shanna possesses a wealth of expertise in executive coaching, strategic planning, and organizational transformation. Her deep understanding of leadership dynamics, corporate strategy, and financial product innovation has positioned her as a sought-after industry expert.
Strategic
Shanna excels in developing and executing forward-thinking strategies that drive corporate growth, enhance leadership effectiveness, and strengthen organizational culture. Her ability to align business objectives with talent development and market expansion has led to measurable success across top-tier financial firms.
Communication
A compelling speaker and executive coach, Shanna effectively communicates complex strategies in a way that engages, inspires, and motivates leaders at all levels. Her expertise in executive presence, leadership coaching, and keynote speaking enables her to connect with diverse audiences and drive meaningful change.
