Sandra Bereti is a dynamic and creative marketing executive with an extensive global track record in driving profitable growth by revitalizing brands and fostering consumer-centric innovation. Over the course of her distinguished career, Sandra has consistently demonstrated an exceptional ability to turn consumer insights into groundbreaking strategies, positioning her as a transformative force across the health, nutrition, and beauty sectors.
Her expertise spans a wide array of marketing disciplines, including consumer insight, brand strategy, visual identity, digital marketing, and global innovation pipeline development. Sandra’s hallmark is her ability to challenge conventional thinking, inspire teams, and execute visionary strategies that create excitement and deliver measurable results. With her unique combination of strategic foresight and hands-on execution, she has left an indelible mark on brands like Dannon, Beech-Nut, and Max Factor.
As Chief Marketing Officer at Beech-Nut Nutrition, Sandra developed clear strategic priorities leading to 17% sales growth and continued share growth year on year. She led the development of an updated brand strategy and visual identity, and re-defined the digital marketing and e-commerce strategies, propelling the brand’s presence on platforms like Amazon while initiating innovation in under-developed product segments. Sandra’s leadership extended to sustainability initiatives, where she championed actionable plans for Beech-Nut to become climate-positive by 2030.
During her tenure as CMO at Dannon, Sandra revitalized the $2 billion yogurt portfolio, driving market share growth and increasing consumer engagement. She spearheaded a complete transformation of the marketing organization, elevating digital and shopper marketing to unprecedented levels and rebuilding team morale. Her consumer-focused innovation strategies resulted in a robust three-year pipeline, securing Dannon’s leadership in the category.
Sandra’s global influence includes her role as Vice President of Global Brand Equity and Innovation at Mead Johnson Nutrition, where she delivered consistent sales growth and transformed the innovation process to align with both consumer insights and scientific advancements. Her leadership extended beyond marketing, guiding multifunctional global teams to deliver results that consistently outpaced competitors.
A dedicated advocate for mission-led branding, Sandra serves as a board trustee for World Animal Protection. She has played a pivotal role in the development and execution of the organization’s ambitious 2030 strategy, offering her expertise in brand identity, audience engagement, and leadership development. Her contributions on both the global and U.S. boards reflect her commitment to applying strategic marketing principles for meaningful societal impact.
Sandra’s early career at Procter & Gamble honed her skills in brand development and innovation, where she led iconic brands like Wella, Crest, and Safeguard to achieve market leadership in highly competitive environments. Her ability to navigate complex organizational landscapes, build high-performing teams, and deliver against ambitious objectives was evident in every role she undertook.
An inspiring leader, Sandra is deeply invested in fostering a culture of learning, achievement, and trust. She believes in the power of diverse, high-performing teams and excels in creating environments where creativity and accountability thrive. Her strategic acumen, coupled with her relentless drive for excellence, has positioned her as a sought-after executive who can drive transformative growth across industries and markets.
Sandra holds an MBA from the University of Western Ontario and a Bachelor of Business Administration from the University of Regina. She is fluent in English and German, with working knowledge of French, further reinforcing her ability to lead in diverse, international settings. With a career marked by innovation, leadership, and impact, Sandra Bereti continues to be a driving force in shaping the future of global brands.
Character
Sandra Bereti exemplifies integrity, resilience, and an unwavering commitment to fostering a culture of trust, collaboration, and high performance.
Knowledge
With a deep understanding of consumer insights, brand strategy, and global innovation, Sandra has mastered the art of transforming complex market challenges into growth opportunities.
Strategic
Sandra combines visionary leadership with actionable planning to develop and execute strategies that drive sustainable growth and long-term brand equity.
Communication
An eloquent and persuasive communicator, Sandra inspires teams, engages stakeholders, and crafts compelling narratives that resonate with diverse audiences across multiple platforms.
