“Leading with passion, strategy, and innovation to transform sales teams and drive sustainable business growth.”

Robert Salem is a high-impact sales executive with over 30 years of experience in driving business growth, market expansion, and sales excellence across fire protection, security, AV technology, HVAC, and unified communications industries. Recognized for his strategic vision, ability to build high-performing teams, and expertise in securing multimillion-dollar contracts, Robert has consistently delivered double-digit revenue growth throughout his career.

Currently serving as the regional sales manager at AVI-SPL, Robert leads a high-caliber sales team focused on delivering cutting-edge audio-visual technology and immersive collaboration solutions across NY, NJ, and CT. With a strong customer-centric approach, he ensures that clients receive tailored solutions that optimize workplace experiences and elevate business performance. His leadership fosters a culture of innovation, integrity, and excellence, enabling his teams to exceed expectations.

Prior to his tenure at AVI-SPL, Robert was the northeast sales director at Johnson Controls, overseeing a $170 million sales portfolio across 12 markets. In this role, he spearheaded strategic market development, sales forecasting, and operational execution, resulting in consistent revenue and margin expansion. His ability to navigate complex sales cycles, foster executive-level relationships, and align cross-functional teams established him as a trusted leader in the industry.

Robert’s expertise in fire alarm, life safety, and security systems is widely recognized, with over 50 professional endorsements in fire alarm, alarm systems, access control, and fire protection. His deep knowledge of regulatory requirements, risk mitigation strategies, and cutting-edge safety technology has made him a go-to expert for large-scale infrastructure projects and corporate security solutions.

Throughout his career, Robert has held progressive leadership roles at Stanley Security, DGA Security, and Sirina Protection Systems, consistently driving sales growth, operational efficiency, and high customer retention. His ability to align business development strategies with market demands has allowed him to build and lead top-performing sales organizations that consistently surpass targets and drive long-term profitability.

Robert is not only an expert in business development and revenue generation but also a passionate leader and mentor. He believes in empowering his teams through skill development, sales coaching, and performance optimization, ensuring that every team member has the tools to excel and grow professionally. His leadership style is rooted in transparency, accountability, and collaboration, fostering an environment where innovation thrives.

In addition to his corporate achievements, Robert has a strong background in public speaking, having completed the Dale Carnegie Public Speaking Course. His ability to communicate complex sales strategies in a clear, persuasive manner has been instrumental in securing high-stakes contracts and establishing lasting client relationships. He is a natural storyteller and negotiator, seamlessly translating market insights into compelling sales propositions.

Beyond his professional life, Robert is a motorcycle enthusiast and an avid Jiu-Jitsu martial artist, disciplines that reflect his competitive nature, resilience, and strategic thinking. He applies the same determination and discipline to both his personal and professional life, always striving for continuous improvement and mastery in every endeavor.

Robert holds a bachelor of science in mechanical engineering from Fairleigh Dickinson University and has completed advanced leadership training programs, including Johnson Controls Leadership Training (JCLE). His technical background, combined with his business acumen and market expertise, allows him to bridge the gap between technology and sales execution, ensuring that his teams deliver value-driven solutions to their clients.

As a visionary sales leader, industry expert, and mentor, Robert continues to push the boundaries of innovation and excellence. His ability to align business strategy with evolving market needs, develop top-tier sales talent, and drive sustained revenue growth makes him an invaluable asset to any organization.

Character:

Robert is a dedicated, high-energy leader known for his integrity, resilience, and passion for success. His ability to motivate and mentor his teams has resulted in a strong culture of accountability, innovation, and continuous improvement.

Knowledge:

With over three decades of industry expertise, Robert possesses an in-depth understanding of sales strategy, market development, and business operations. His specialization in fire protection, security, AV technology, and HVAC makes him a recognized thought leader in the field.

Strategic:

Robert’s ability to align business strategy with market demands has been instrumental in driving revenue growth, expanding market share, and optimizing sales operations. His strategic mindset allows him to anticipate industry trends and position companies for long-term success.

Communication:

A natural communicator and persuasive negotiator, Robert excels in building executive relationships, leading high-stakes negotiations, and delivering impactful presentations. His public speaking experience and ability to translate complex ideas into actionable strategies set him apart as a trusted business leader.