Rick Prall is a dynamic and results-driven executive with over 40 years of experience leading transformative initiatives in sales, marketing, and business development. Throughout his career, Rick has consistently delivered exceptional results, driving revenue growth, optimizing sales strategies, and leading high-caliber teams to achieve top rankings in competitive industries. His ability to identify opportunities, align cross-functional teams, and implement innovative solutions has made him a trusted leader in healthcare, medical devices, and business services.

Rick’s professional journey is characterized by his expertise in strategic planning, leadership development, and operational excellence. As Senior Vice President of Sales and Marketing at Horizon Health Corporation, Rick spearheaded the restructuring of the sales and marketing teams to align with the company’s culture and foster collaboration with UHS. His efforts led to $64M in contracted revenue over four years, a revamped go-to-market strategy, and the launch of a Consulting Service business line that contributed an additional $5M in revenue within its first year.

Prior to Horizon Health, Rick held multiple senior leadership roles at Healogics, Inc., where he was instrumental in the organization’s growth and success. As Senior Vice President of Corporate Accounts and Training, he rebuilt corporate departments, executed major contracts with Vizient, Trinity Health, and HCA, and developed a comprehensive 90-day training program that increased team productivity. Under his leadership, the company achieved remarkable growth, securing over $42.5M in contracts and exceeding performance goals.

Rick’s impact extends beyond sales results; he is a master at building and mentoring high-performing teams. During his tenure as Director of Sales at Elekta Inc., Rick implemented the Sandler Selling model, which revolutionized the nationwide sales force and led to a 40% year-over-year revenue increase in the oncology business. His ability to inspire and guide teams contributed to his region earning the #1 ranking for two consecutive years, a testament to his strategic leadership and execution.

Rick’s foundation in leadership was built early in his career, with notable achievements at GE Medical Systems, Bristol-Myers, and Vistakon (a division of Johnson & Johnson). Across these roles, he demonstrated a knack for turning around underperforming regions and fostering sustainable growth. His strategic initiatives propelled revenues, improved team rankings, and established him as an expert in market development and competitive analysis.

In addition to his professional achievements, Rick’s leadership philosophy is rooted in fostering collaboration and driving innovation. He is passionate about enhancing team capabilities through coaching, continuous improvement, and leveraging data-driven insights to optimize performance. His ability to communicate effectively with executives, stakeholders, and teams has been a cornerstone of his success.

Rick’s academic background in Political Science from Wagner College, coupled with his participation as a scholarship athlete in baseball and member of student government, laid the groundwork for his commitment to excellence, teamwork, and service. Over the years, he has honed these attributes to deliver transformative results and lasting impact.

Outside of his professional endeavors, Rick is an avid learner and a passionate advocate for growth and development. He enjoys traveling, golfing, and reading, all of which reflect his curiosity and dedication to personal and professional growth. His involvement in sales training organizations and certifications, such as DISC and Sandler Selling, further underscore his commitment to staying ahead of industry trends.

Rick’s unparalleled experience, combined with his strategic vision and collaborative leadership style, positions him as an invaluable asset to any organization. His legacy is defined by his ability to create sustainable success, transform challenges into opportunities, and inspire teams to achieve their fullest potential.

Prall Consulting Services LLC- Founder/ Developer of People

Our mission is to help people discover their ultimate purpose and potential in their lives, families, businesses, and companies. 

After over 40 years of building and leading teams I have started my own consulting firm. I have spent the past four months researching key thought leaders in personal development and have chosen the fundamental principles of Jon Gordon as the foundation of the firm. I am now Certified by the Jon Gordon Company to teach these principles.

I now work with Corporations, Schools, Athletic Teams, and Community Groups to help them build a Positive Mindset, Positive Teams and Positive Leaders within their organizations. 

Character:
Rick embodies integrity, dedication, and a collaborative spirit, fostering trust and respect in every organization he leads. His commitment to building positive, growth-oriented cultures ensures that both individuals and teams reach their highest potential.

Knowledge:
With 40 years of experience, Rick has developed a deep understanding of healthcare, sales, marketing, and business development. His expertise spans strategic planning, product launch, and team leadership, enabling him to consistently deliver impactful results.

Strategic:
Rick’s ability to craft and execute innovative strategies has transformed underperforming regions into industry leaders and driven significant revenue growth. His forward-thinking approach ensures alignment with organizational goals while maintaining flexibility to adapt to market demands.

Communication:
Rick excels at articulating complex ideas, fostering collaboration, and inspiring teams to achieve shared objectives. His ability to engage with stakeholders at all levels has been a critical factor in his success as a leader and mentor.