Rich Bishop is a distinguished Revenue Operations (RevOps) leader with over 26 years of experience in go-to-market (GTM) strategy, financial management, and operational excellence. As the Founder and CEO of Midgame Consulting, he has built a reputation for transforming businesses by optimizing sales processes, aligning revenue teams, and leveraging data-driven insights to enhance performance and scalability. His ability to bridge the gap between strategy and execution has positioned him as a trusted advisor to venture capital (VC) and private equity (PE)-backed companies looking to achieve sustainable growth.
Rich’s career has been defined by his ability to drive revenue growth through a holistic approach to sales, marketing, and customer success. His expertise spans industries, with a focus on software, IT, and high-growth SaaS businesses. He has successfully led GTM initiatives, implemented RevOps frameworks, and optimized lead-to-cash workflows, enabling organizations to increase profitability and efficiency. His work with companies like Biofourmis, Nextech Systems, and Nestlé Professional has demonstrated his ability to turn challenges into opportunities, providing actionable strategies that yield measurable results.
At Midgame Consulting, Rich partners with executive leadership teams to refine forecasting models, improve quota and territory planning, and implement advanced RevOps technology stacks. His hands-on approach, distinct from larger consulting firms, allows him to deliver tailored solutions that align with each company’s unique goals. By focusing on cross-functional collaboration and breaking down departmental silos, he ensures that businesses operate cohesively to drive revenue predictability and growth.
Before founding Midgame Consulting, Rich served as the Director of Commercial Operations at Biofourmis, where he streamlined sales forecasting, standardized sales processes, and led RFx response initiatives with a 60%+ advancement rate. Prior to that, as Vice President of Sales Operations at Nextech Systems, he established and optimized RevOps functions, improved sales forecasting accuracy to within ±5%, and spearheaded sales enablement initiatives that drove higher conversion rates. His tenure at Nestlé Professional saw him leading predictive analytics projects, improving customer retention strategies, and integrating financial systems on a global scale.
Rich’s leadership philosophy centers on continuous improvement and fostering high-performing teams. He believes that businesses can only achieve sustainable growth by investing in scalable operations, data-driven decision-making, and a culture of collaboration. His ability to coach and mentor revenue teams ensures that organizations are not only equipped with the right tools but also have the mindset to adapt and thrive in competitive markets.
Beyond his corporate leadership, Rich is an active advisor to a startup company, leveraging his experience to help emerging businesses navigate growth challenges. He is also a member of Pavilion and The Outlier Project, organizations dedicated to professional development and networking for top commercial leaders. His involvement in these communities underscores his commitment to lifelong learning and knowledge sharing.
A passionate speaker and thought leader, Rich has participated in numerous industry events and podcast engagements, sharing his insights on revenue operations, GTM execution, and sales efficiency. His published work, including Child-Like Leadership, showcases his unique perspective on leadership and organizational effectiveness. His ability to translate complex business concepts into practical, actionable strategies makes him a sought-after expert in the field.
Rich’s expertise extends internationally, with experience in markets across Germany, the UK, and Switzerland. His global perspective enables him to help companies expand their reach and optimize operations beyond domestic markets. His strategic mindset, coupled with an in-depth understanding of financial structures and revenue mechanics, equips him with the knowledge to drive success in a variety of business environments.
Holding a Bachelor of Science in Financial Management from Florida Southern College, Rich also carries certifications in Revenue Architecture from Winning by Design and Leadership Coaching from the John Maxwell Team. These credentials, along with his extensive industry experience, reinforce his ability to develop scalable business strategies that are both innovative and practical.
As a consultant, advisor, and executive leader, Rich Bishop continues to make a profound impact on businesses seeking to optimize their revenue operations. His ability to blend strategic vision with operational execution ensures that organizations achieve not just short-term success but long-term sustainability. His hands-on approach, combined with his passion for driving growth, makes him an invaluable partner to businesses aiming to maximize their potential.
Character:
Rich is a results-driven and collaborative leader who prioritizes integrity, continuous improvement, and operational excellence in every engagement. His dedication to building high-performing teams reflects his strong commitment to fostering success across organizations.
Knowledge:
With extensive expertise in revenue operations, GTM strategy, and financial management, Rich possesses a deep understanding of how to align sales, marketing, and customer success to drive sustainable revenue growth.
Strategic:
Rich excels at developing and executing revenue optimization frameworks that enhance operational efficiency and revenue predictability, ensuring businesses achieve scalable success. His ability to bridge short-term goals with long-term sustainability makes him a strategic asset to any organization.
Communication:
A skilled communicator and thought leader, Rich effectively translates complex RevOps strategies into clear, actionable insights for executives, teams, and stakeholders. His ability to align cross-functional teams ensures seamless execution and collaboration.
