Rhona Bradshaw is an accomplished global business executive, digital transformation strategist, and board advisor with more than 23 years of experience accelerating enterprise growth, modernizing business operations, and driving sustainable value creation. A visionary leader with a strong commercial mindset, Rhona has built her career at the intersection of technology, business strategy, and customer experience, helping organizations navigate complex transformations while strengthening profitability and competitive positioning. Her expertise spans telecommunications, digital commerce, artificial intelligence, operational excellence, and enterprise-wide growth strategies. With a proven ability to translate ambitious business objectives into measurable outcomes, she brings a valuable combination of strategic foresight, operational discipline, and transformational leadership to executive teams and corporate boards.
Throughout her career, Rhona has demonstrated an exceptional ability to identify untapped opportunities within established organizations and transform them into engines of growth. Her leadership philosophy centers on the belief that meaningful enterprise value can be unlocked by modernizing legacy systems, simplifying complex operating models, and leveraging emerging technologies to improve business performance. She recognizes that successful transformation requires more than implementing new technology; it demands aligning people, processes, customer experiences, and commercial priorities around a unified vision. This perspective has shaped her approach to leadership and established her as a trusted advisor to organizations seeking to accelerate revenue generation, improve operating margins, and build scalable business models.
Rhona’s executive leadership experience includes serving as Chief Digital Officer and Senior Vice President of Digital Experiences and Platforms at Comcast, one of the world’s leading telecommunications and media organizations. During her tenure, she spearheaded enterprise-wide initiatives designed to transform the economics of sales and customer service across digital, retail, partner, and assisted channels. Her leadership helped advance Comcast’s transition from an assisted-service-heavy operating model toward a more efficient, digitally enabled commercial ecosystem. By integrating digital innovation with customer-focused business strategies, she contributed to improved operational efficiency, stronger commercial performance, and a more scalable infrastructure capable of supporting evolving customer expectations.
Among Rhona’s most notable accomplishments at Comcast was leading initiatives that reduced 27 million assisted customer contacts over three years, creating significant opportunities to lower service costs while sustaining growth and customer satisfaction. She also helped simplify operational complexity by reducing approximately 275,000 business rules to 135,000 and decreasing more than 500 policies to fewer than 250. These initiatives strengthened organizational agility and created a foundation for greater automation and operational consistency. Additionally, she implemented a unified omnichannel order management platform connecting eCommerce, retail, inbound sales, retention, and partner ecosystems. Her work integrating artificial intelligence into interactive voice response systems, chatbots, and customer service platforms further demonstrated her ability to convert technological innovation into practical business value.
Before assuming her Chief Digital Officer responsibilities, Rhona held several senior leadership positions at Comcast, including Senior Vice President of Customer Experience Transformation and Senior Vice President of Digital Platforms. These roles expanded her influence across customer engagement, enterprise technology, and commercial operations. Her responsibilities required balancing strategic priorities with the practical realities of executing transformation across large, complex organizations. Throughout her executive career, she has led teams of more than 150 professionals and managed annual budgets exceeding $100 million, demonstrating her ability to oversee substantial resources, guide cross-functional teams, and maintain accountability for enterprise-wide outcomes.
Rhona’s international leadership foundation was established during her extensive tenure with Liberty Global, where she held progressively influential positions across the United Kingdom, Ireland, and continental Europe. As Vice President of Customer Experience Transformation, she led digital customer experience initiatives designed to improve customer acquisition, service delivery, and channel economics across European markets. She developed the operating model for a Digital Center of Excellence, integrating digital marketing, online merchandising, analytics, direct-to-consumer eCommerce, and self-service capabilities. Working with operating companies across the Netherlands, Belgium, Romania, Hungary, Ireland, the United Kingdom, Germany, Slovakia, and Austria, she helped align diverse markets around common digital capabilities while recognizing the unique needs of regional customers and businesses.
Earlier in her career, Rhona served as Director of Digital for Virgin Media, where she established and led the organization’s first centralized digital function. In this capacity, she built foundational capabilities in eCommerce, digital marketing, and analytics while advancing strategies focused on customer adoption, channel transformation, and cost efficiency. Her ability to connect digital capabilities with broader commercial objectives helped create a more integrated approach to business performance. She also served as Head of Marketing for UPC Ireland, where she led the integration of two telecommunications businesses following an acquisition, each serving more than 200,000 customers. This experience strengthened her expertise in organizational integration, brand strategy, customer experience, and go-to-market execution. Her earlier leadership at Smart Telecom further developed her foundation in commercial strategy, marketing innovation, and business development.
Building upon her extensive corporate leadership experience, Rhona founded BH Advisory in 2025 to help founders, chief executives, investors, and growth-oriented businesses unlock enterprise value through commercially focused transformation. Through her advisory work, she partners with private equity, venture capital, and privately held businesses to strengthen go-to-market strategies, improve commercial performance, and translate digital and artificial intelligence investments into measurable revenue and margin outcomes. Her work includes supporting emerging technology businesses such as Humara, an AI-guided sales and digital commerce platform, and Electric Twin, a company specializing in synthetic audiences that simulate customer behavior. These engagements reflect her commitment to helping innovative organizations convert technological capabilities into sustainable commercial advantages.
Rhona’s board and advisory experience complements her executive achievements and demonstrates her commitment to contributing strategic insight beyond traditional operating roles. She served on Enterprise Ireland’s Technology Advisory Board, supporting the broader technology and innovation ecosystem, and previously held advisory positions with the Federal Reserve Bank of Philadelphia and the American Red Cross in Southeastern Pennsylvania. Her professional leadership also includes serving as President and Treasurer of The WICT Network UK & Ireland, an organization dedicated to advancing leadership and professional development within the telecommunications industry. These experiences have broadened her perspective on governance, organizational stewardship, industry collaboration, and the importance of bringing diverse expertise into strategic decision-making.
With extensive exposure to international markets, Rhona brings a global perspective to corporate governance and business development. Her professional experience across Ireland, the United Kingdom, and Europe has equipped her with an understanding of multinational operations, cross-cultural leadership, and the complexities of implementing consistent business strategies across diverse markets. She understands how to balance enterprise-wide priorities with local market requirements, an increasingly important capability for organizations navigating international expansion, digital disruption, and evolving customer expectations. Her experience in both established multinational enterprises and emerging technology companies enables her to assess business challenges from multiple perspectives and recommend practical, scalable solutions.
A graduate of the University of Limerick, Rhona earned a Bachelor of Business Studies degree with a concentration in Marketing. Her academic foundation in business and commercial strategy has been reinforced by decades of hands-on leadership experience and a commitment to continuous learning. Throughout her career, she has contributed to industry conversations through podcasts, professional conferences, and speaking engagements, sharing perspectives informed by her experience in digital innovation, customer transformation, and enterprise leadership. Her professional journey reflects a consistent willingness to embrace change, challenge established operating practices, and explore new approaches to creating meaningful business results.
As she continues expanding her board and advisory portfolio, Rhona is particularly interested in working with organizations in telecommunications, financial services, health technology, and consumer-focused industries. She is especially well positioned to contribute to growth-stage, established, and private equity-backed businesses with approximately $20 million to $1 billion in annual revenue. Her experience helping organizations navigate complex transformation initiatives gives her a valuable perspective on the strategic challenges facing companies seeking to scale operations, modernize infrastructure, improve profitability, and strengthen their competitive advantage. She brings an understanding of how boards can support management teams in balancing innovation, disciplined execution, and long-term value creation.
At the center of Rhona’s professional philosophy is a clear and enduring mission: value creation through digital and AI transformation. She believes that successful leadership requires the courage to challenge legacy thinking, the discipline to deliver measurable outcomes, and the ability to inspire organizations to embrace new possibilities. Her approach combines forward-looking strategic thinking with practical execution, ensuring that innovation remains closely connected to commercial performance and organizational sustainability. As an executive and board advisor, Rhona is committed to helping businesses move beyond incremental improvement toward meaningful transformation, positioning them to thrive in increasingly competitive and technology-driven markets.
Character:
Rhona exemplifies integrity, accountability, and resilience through her commitment to responsible leadership and sustainable enterprise value creation. Her dedication to organizational stewardship, professional development, and advisory service reflects a leadership philosophy grounded in collaboration, continuous improvement, and meaningful impact.
Knowledge:
Rhona possesses extensive expertise in digital transformation, artificial intelligence, telecommunications, customer experience, commercial strategy, and enterprise operating models, developed through more than two decades of senior leadership experience. Her understanding of both multinational corporations and emerging growth businesses enables her to connect sophisticated technological capabilities with practical strategies for revenue growth, operational efficiency, and competitive differentiation.
Strategic:
Rhona demonstrates exceptional strategic judgment by identifying opportunities to modernize legacy infrastructure, optimize business processes, and transform customer engagement into measurable financial performance. Her ability to align technology investments, commercial objectives, and organizational capabilities positions her to provide valuable guidance to boards navigating growth, disruption, and complex business transformation.
Communication:
Rhona is an effective communicator who brings clarity to complex business challenges and builds alignment among executive leadership teams, investors, employees, and cross-functional stakeholders. Her international leadership experience, professional speaking engagements, and industry advisory involvement demonstrate her ability to articulate strategic priorities, influence decision-making, and inspire collaborative action.
