Paul Ironside is a data-driven leader with over two decades of experience transforming sales organizations in SaaS, tech, and services. At CEB and Gartner, he built a foundation in insight-led selling and enterprise GTM strategy. He later played a key role in securing multi-round venture financing at CommercialTribe. Paul has since led commercial turnarounds at firms like ChowNow and InfoTech Research Group; cutting costs, increasing revenue, and significantly improving rep productivity through AI-powered segmentation and smarter organizational design. With a track record of restoring growth and focus to underperforming sales teams, Paul combines strategic clarity, operational discipline, and people-first leadership to consistently deliver outsized outcomes.
Currently, Paul is GTM Strategist and New Member Growth Leader at InfoTech Research Group, a $200M+ information services firm. Working directly with the Founder and Executive Team, he has led initiatives that reduced sales costs by 35% and increased revenue by 135%, while improving rep productivity and retention through AI-driven segmentation and workforce optimization. His work has helped modernize how InfoTech acquires, develops, and retains its client base.
Previously, Paul was a strategic advisor to ChowNow, a PE-backed restaurant technology firm, where he led a comprehensive commercial overhaul. His leadership doubled rep productivity, introduced scalable sales management systems, and set the stage for long-term, profitable growth.
From 2014 to 2023, Paul was Founder and CEO of CommercialTribe, a SaaS company focused on sales management intelligence. He raised $14M in venture capital, scaled the business to 50,000+ users, and developed a proprietary workforce intelligence platform. He worked closely with the board and investors, ultimately guiding the company through a recapitalization that returned majority control to management.
Earlier in his career, Paul held commercial leadership roles at MarketForce, Parature (acquired by Microsoft), and the Corporate Executive Board (CEB now Gartner). At Parature, he was pivotal in driving growth and positioning the company for acquisition. At CEB, he led a $550M global business and launched several successful initiatives that strengthened executive engagement and organizational collaboration.
Paul has been an active voice in governance and advisory roles. He chaired the Customer Advisory Board at CommercialTribe engaging leaders from Pure Storage, Docebo, Honeywell, and Hootsuite—and currently advises the CEOs of HigherUp HCM and PharmaTalent on GTM strategy and revenue acceleration.
He holds a BA in Political Science from Colorado State University and brings to boardrooms a unique blend of strategic vision, operational execution, and a people-first leadership philosophy.
Board Value Summary
Communication: Trusted advisor to executives and investors, with a talent for aligning stakeholders around key growth priorities.
Character: Known for integrity, resilience, and a commitment to empowering high-performing teams.
Expertise: Deep knowledge in commercial strategy, investor engagement, and workforce optimization.
Strategic Impact: Proven track record in scaling revenue, reducing costs, and positioning companies for exit.
