Michael Bordainick is a seasoned executive with over two decades of expertise in marketing and sales across consumer, healthcare, and technology sectors. Renowned for his strategic acumen and collaborative leadership style, Michael has built purpose-driven brands, spearheaded global innovations, managed complex P&Ls, and led digital transformations, consistently delivering exceptional results for leading organizations.

At Alcon, Michael served as Global Vice President of Marketing for Vision Care, where he drove the $1.8 billion contact lens portfolio to unprecedented success. He spearheaded the launch of Precision1 daily disposable contact lenses, which achieved the #1 position in new fits with projected sales exceeding $150 million. His strategic vision secured over $600 million in capital investments for future innovation platforms and ensured alignment with executive leadership and board objectives, solidifying Alcon’s market leadership.

At Kimberly-Clark, Michael led the $2.5 billion Global Hands & Face/Household Care business, which included iconic brands such as Kleenex and Viva. He developed a three-year global innovation funnel with projected sales of $900 million and significantly enhanced brand equity through foundational tools and strategies. Under his leadership, Kleenex achieved recognition among the “100 Most Valuable Global Brands” and the “6th Most Trusted Brand” in industry studies, showcasing his ability to elevate brand stature in competitive markets.

Earlier in his career, at Unilever, Michael held several key leadership roles, managing portfolios for globally recognized brands such as Vaseline, Dove Hair, and AXE Hair Care. He spearheaded the launch of a groundbreaking body lotion spray format for Vaseline, driving category growth and innovation. Additionally, he achieved substantial revenue growth for Dove Hair and enhanced profitability for AXE Hair Care through creative pricing models and product strategies. His contributions were widely acknowledged, including earning the prestigious Allure Best of Beauty Award for Vaseline’s lip products.

Currently serving as Vice President of Marketing and Communications at IntelliCentrics in Flower Mound, TX, Michael oversees performance marketing and communication for a cutting-edge technology platform focused on healthcare credentialing, privileging, and insurance payor enrollment. In this role, he developed a comprehensive marketing strategy and created engaging content for various channels, enhancing IntelliCentrics’ visibility and market position while identifying new growth opportunities.

Previously, as Senior Vice President of Sales and Marketing at ReShape Lifesciences, Inc., Michael revolutionized downstream commercial operations for innovative healthcare solutions such as the Lap-Band, GIBI HD, and reshapecare. His efforts reduced patient acquisition costs by over 60%, launched a virtual health platform for weight loss, and fostered a high-performance team culture aligned with organizational objectives.

Michael’s academic foundation includes a Master of Business Administration in Marketing from the Kelley School of Business at Indiana University and a Bachelor of Business Administration in International Marketing and Finance from the University of Miami. His entrepreneurial spirit was evident early on when he owned and operated New York’s first two Great Clips franchises, leading a team of 20 and generating annual sales of $700,000.

A recognized innovator, Michael has a proven track record of achieving key product launches, building high-performing teams, and delivering sustainable growth. He is passionate about fostering talent and creating inclusive environments that drive both individual and organizational success. With skills spanning sales and marketing strategy, digital transformation, P&L management, and product development, Michael continues to make a profound impact in every role he undertakes.

Character: Michael Bordainick is a visionary leader recognized for his collaborative approach, fostering high-performance teams, and driving purpose-driven success.

Knowledge: With over 20 years of experience, he has demonstrated expertise in marketing, sales, innovation, P&L management, and digital transformation across consumer, healthcare, and technology sectors.

Strategic: Michael has a proven ability to align organizational goals with strategic initiatives, securing over $600 million in investments and driving global product launches worth billions in revenue.

Communication: He excels in crafting and executing comprehensive marketing strategies, effectively engaging stakeholders, and delivering impactful messages across diverse platforms.