Jess Sheahen is a seasoned marketing executive with over 20 years of leadership experience, specializing in driving business growth, fostering innovation, and delivering impactful results for global brands across diverse industries. With a proven track record of scaling operations, building high-performing teams, and crafting data-driven strategies, Jess is a dynamic leader whose expertise aligns with organizations seeking transformative growth and operational excellence.
Throughout her illustrious career, Jess has demonstrated exceptional leadership across key marketing domains including brand strategy, omni-channel consumer marketing, demand generation, and product launches. Her ability to combine data insights with strategic planning has resulted in measurable business outcomes, such as revenue growth, enhanced brand awareness, consumer loyalty, and improved operational efficiencies.
In her most recent role, Jess served as the Senior Director of Resort Brand Marketing at Vail Resorts, where she oversaw brand strategy, revenue generation, market share growth, and guest experience innovation for the Rockies Region of Resorts, which includes iconic destinations like Vail, Beaver Creek, and Park City. Under her leadership, lift ticket and food and beverage revenues grew by over 3%, showcasing her ability to deliver results that align with organizational goals.
Prior to this role, Jess served as Senior Director of Creative Services at Vail Resorts, where she established an in-house creative agency. She led content marketing strategies, agency collaborations, and asset production, effectively managing a team of 24 in a fast-paced, matrixed environment. Her tenure at Vail Resorts also included leading marketing initiatives for the lodging business, contributing to a $200M revenue portfolio across 34 North American resorts.
Before joining Vail Resorts, Jess honed her marketing expertise at Otter Products, LLC, where she served as Director of Global Brand and Product Marketing. She played a pivotal role in driving vision, positioning, and consumer marketing strategy for OtterBox’s mobile and outdoor product lines, generating $800M and $100M in annual revenue respectively. Jess also launched Otter Products’ flagship retail location, highlighting her ability to merge strategy with execution.
Jess’s earlier career included impactful roles at Integer (Omnicom Group Inc.), where she developed global shopper strategies and managed eCommerce and digital marketing accounts for renowned brands like Duracell, Pampers, and Polaris Industries. Her foundation in advertising and media planning set the stage for her future leadership in strategic marketing.
Beyond her professional accomplishments, Jess is a passionate advocate for servant leadership, mentoring, and team development. She has completed multiple leadership development programs, including Vail Resorts’ High Potential Leadership Camp and Otter Products’ High Potential Leadership Program. Jess has also been an active contributor to organizational culture initiatives, serving on culture committees and as a board advisor for the Otter Products Women’s Network.
Jess’s professional interests span industries including alcohol, power sports, consumer packaged goods, travel and leisure, and non-profit sectors. Her international exposure includes running global markets in APAC, EMEA, Latin America, and Canada, driving corporate strategy in diverse and competitive landscapes.
Outside of her career, Jess enjoys spending time with her family, engaging in health and wellness activities, drawing, sewing, and traveling. She is a dedicated volunteer, serving on the board of J R Zukin Corporation and contributing her time to educational and community initiatives.
Jess Sheahen’s unparalleled combination of strategic vision, operational expertise, and commitment to growth make her an invaluable leader and trusted advisor to organizations aiming to achieve transformative success.
Character
Jess Sheahen exemplifies servant leadership, fostering collaboration, mentoring talent, and driving positive cultural and operational transformations within organizations.
Knowledge
With over 20 years of expertise in marketing, business growth, and global strategy, Jess leverages deep industry insights to deliver measurable results and innovative solutions.
Strategic
Jess combines data-driven decision-making with long-term planning to scale operations, develop impactful brand strategies, and achieve sustained revenue growth.
Communication
A skilled communicator and collaborator, Jess engages diverse audiences through internal presentations, stakeholder collaboration, and clear articulation of complex strategies.
