Jason Kuperman is an executive whose career has been defined by a rare ability to navigate—and unify—the worlds of creative storytelling, operational rigor, and commercial performance. For more than twenty-five years, he has shaped the evolution of digital marketing, product experience, and brand transformation across global enterprises and venture-backed startups. His work consistently reflects a system-level way of thinking, one rooted in the architectural training that began his professional journey and later became the foundation for building scalable marketing engines, integrated demand ecosystems, and multimillion-dollar growth programs.
Jason’s early training as an architect in Frank Gehry’s office profoundly influenced the way he approaches business challenges. Architecture taught him to analyze systems, design for human experience, and orchestrate cross-functional complexity—skills that would later become his hallmark as a leader in digital transformation. When he transitioned into the marketing and technology arena, he quickly became known for elevating organizations beyond their tactical functions and into strategic growth engines. This instinct for blending structure with imagination would guide every chapter of his career.
His emergence as a digital pioneer began at TBWA\Chiat\Day, where he led the Digital & CRM division through a period of game-changing industry innovation. Under his leadership, the agency launched some of the earliest forms of brand content, viral and user-generated campaigns, mobile activations, and integrated digital ecosystems. Jason operated at the center of the creative–technology convergence, proving that digital media could be not merely an extension of traditional advertising but a transformational medium in its own right. Clients such as Nissan, PlayStation, Apple, Visa, and Pepsi looked to him for inventive approaches that fused creativity with measurable performance.
Jason’s leadership depth expanded further when he assumed the role of Managing Director at Agency.com China, establishing the firm’s first operations in Shanghai. Building a business from the ground up in one of the world’s most competitive markets required cultural fluency, entrepreneurial resilience, and strategic precision. Jason exceeded revenue targets within the first year, secured iconic global clients, and helped pioneer early e-commerce and social commerce programs for multinational brands entering the Chinese market. His time in Asia became a defining period, sharpening his ability to lead cross-cultural teams and drive transformation in diverse and rapidly evolving environments.
This momentum carried into his years with Omnicom Group, where he directed regional digital transformation initiatives across sixteen markets spanning Asia Pacific, the Middle East, and Africa. Jason developed and implemented frameworks that expanded regional revenue, enabled multi-agency partnerships, and delivered new digital capabilities to global brands. He created the Digital Business Opportunity Audit—a methodology for identifying and unlocking hidden revenue streams across enterprise operations—which later became a signature component of his advisory approach. His tenure at Omnicom showcased a leader who could bridge vision and execution while scaling innovation on a global stage.
Jason’s executive influence deepened further at Videri, where he served as Chief Product Marketing Officer and Executive Vice President of Creative Services. There, he helped secure a multi-billion-dollar New York MTA digitization contract that redefined the future of public-transit media. His command of go-to-market strategy, product positioning, and cross-functional alignment transformed Videri into a recognized innovator in smart display and connected out-of-home advertising. Jason’s leadership demonstrated his ability not only to articulate opportunity but to operationalize it at enterprise scale.
As Chief Product Experience Officer and Senior Vice President of Marketing at OUTFRONT Media, Jason orchestrated one of the most significant modernizations in the company’s history. He led integrated teams spanning marketing, digital strategy, product experience, creative production, and operations—an organizational design that allowed him to align brand, product, and revenue under a unified growth mandate. Jason delivered 20× ROAS, generated more than $100 million in incremental revenue in the first year of launching new digital products, and repositioned the company as a category leader in innovation. His work with OUTFRONT’s board and leadership team shaped the company’s digital transformation roadmap, solidifying his reputation as an executive capable of guiding large-scale change.
Today, as Founder and Fractional CMO of Kuperman Advisors, Jason brings his breadth of experience to B2B and growth-stage companies seeking clarity, systems, and momentum. His signature offering—the Refactor Sprint—delivers a rapid, 72-hour diagnostic that uncovers operational inefficiencies, revenue leakage, and strategic blind spots. He works as both a fractional leader and a trusted advisor to founders, CEOs, and executive teams, helping them build the narratives, capabilities, and revenue engines that scale. His expertise spans digital transformation, emerging media, product experience, innovation strategy, and full-funnel growth design.
Jason’s value as a board-level contributor stems from a desire to operate beyond execution and into enterprise stewardship. He excels in evaluating revenue systems, diagnosing organizational misalignment, and implementing corrective strategies that enhance financial performance and long-term sustainability. His experience in international markets—including significant work in Singapore and China—gives him an added dimension of global perspective. Whether advising on digital strategy, brand modernization, product development, or operational transformation, Jason brings a discipline of clarity and a methodology that removes guesswork.
Outside of his professional endeavors, Jason maintains an active interest in snowboarding and continues to engage with organizations such as the International Academy of Digital Arts and Sciences. His personal values—curiosity, craft, and continuous improvement—mirror the consistent thread across his career: he is always building, refining, and elevating the systems that move companies forward.
Character:
Jason’s character is defined by a commitment to integrity and clarity, consistently bringing focus and steadiness to complex organizational challenges. He leads with empathy and accountability, ensuring teams feel both supported and empowered. His decision-making reflects a balance of human understanding and business discipline, enabling trust at every level of leadership.
Knowledge:
His knowledge spans architecture, digital transformation, marketing strategy, and global business operations, giving him a uniquely multidimensional lens. He continuously seeks out emerging technologies and methodologies, making him a forward-thinking advisor. His expertise is both deep and practical, informed by decades of cross-industry, cross-market experience.
Strategic:
Jason approaches strategy with a systems-builder’s mindset, ensuring every initiative ladders up to measurable outcomes and long-term value. He excels at seeing around corners, identifying patterns and opportunities others often miss. His ability to align brand, product, and revenue functions creates strategic cohesion across organizations.
Communication:
Clear, persuasive communication is central to Jason’s leadership, allowing him to translate complex ideas into actionable narratives. He adapts his communication style to audiences ranging from technical teams to boardrooms. His storytelling ability not only inspires alignment but also accelerates decision-making and momentum.
