“We Don’t Do Things Right, We Do the Right Thing.”
Jason Alestra is an accomplished executive leader, strategic business advisor, and technology industry professional with more than 28 years of experience spanning enterprise sales, business development, operational management, and organizational leadership. With a career rooted in integrity, accountability, and a commitment to developing people, Jason has established himself as a results-oriented leader who understands that sustainable business success requires more than financial performance. It demands trust, collaboration, innovation, and a genuine investment in the people who make organizations successful. His extensive experience across physical security, emerging technologies, hardware, software, and enterprise solutions positions him as a valuable strategic voice for organizations seeking to accelerate growth, strengthen market positioning, and build resilient, high-performing teams.
Jason’s leadership philosophy is grounded in a straightforward yet powerful principle: “We don’t do things right, we do the right thing.” This belief has shaped his approach to decision-making, organizational development, and executive responsibility throughout his career. He leads by example, works alongside his teams, and believes that credibility is earned through consistent actions rather than titles or authority. By combining high expectations with authenticity, humility, and a sense of humor, Jason creates environments where professionals feel empowered to take ownership, overcome challenges, and pursue ambitious objectives. He firmly believes that business performance and humanity are not competing priorities but complementary forces that drive lasting organizational success.
Jason’s professional journey began with eight years of service in the United States Army, where he worked as a Broadcast Engineer and Technician from 1997 to 2005. During his military career, he developed a strong technical foundation while managing mission-critical broadcasting equipment, maintaining operational readiness, and supporting complex communications infrastructure. His responsibilities included equipment maintenance, preventative maintenance programs, supply management, and oversight of significant military assets and operational resources. His assignments across the United States and Germany reinforced the importance of discipline, adaptability, accountability, and effective communication. These formative experiences established the foundation for his transition into the private sector and continue to influence his leadership philosophy.
Following his military service, Jason entered the commercial security industry with RFI, where he progressed from hands-on technical responsibilities into account management and enterprise sales. His early experience installing, servicing, and troubleshooting access control systems, video surveillance technology, intrusion detection equipment, and integrated security solutions provided him with a practical understanding of the technologies he would later represent and lead organizations in delivering. As he advanced into senior account management and sales positions, he developed customized security strategies for Fortune 500 companies, healthcare organizations, educational institutions, and commercial enterprises. This combination of technical proficiency and customer-focused business development enabled Jason to build credibility with customers, partners, and technical stakeholders while strengthening his ability to translate complex technology into meaningful business outcomes.
Jason’s career accelerated significantly during his more than eight years with Avigilon, where he advanced through increasingly senior sales leadership positions, including Regional Sales Manager, Regional Sales Director, and Senior Sales Director for Western North America. In these roles, he helped expand the adoption of advanced video surveillance, network video management, access control, and video analytics solutions across major commercial and institutional markets. His leadership responsibilities ultimately extended across 13 Western U.S. states and Western Canada, supporting as many as five Regional Sales Directors and their respective sales organizations. Rather than relying solely on traditional management practices, Jason emphasized removing obstacles, providing strategic resources, strengthening customer relationships, and enabling his teams to pursue complex enterprise opportunities with confidence. His experience at Avigilon reinforced his ability to lead geographically distributed organizations while aligning sales execution with broader corporate objectives.
Throughout his tenure in the security technology sector, Jason has demonstrated an ability to connect innovative solutions with measurable customer needs. His professional background includes involvement with sophisticated surveillance and security deployments serving retail environments, critical infrastructure, transportation facilities, educational institutions, and other complex operating environments. His association with the Arden Fair Mall security initiative reflects his exposure to technology-driven security improvements, including a documented deployment that contributed to reductions in vehicle theft and improvements in investigative effectiveness. Experiences such as these have strengthened his understanding of how technology investments can deliver tangible operational value, improve organizational resilience, and enhance the safety of people and property.
Building on his experience at Avigilon, Jason assumed the role of Vice President of Strategic Channel Sales for North America at AlertEnterprise, a company focused on cyber-physical security convergence. This position expanded his exposure to the intersection of information technology, operational technology, and physical security, strengthening his understanding of integrated enterprise risk management. Working within an environment where technology platforms increasingly connect previously isolated business functions, Jason gained additional perspective on the importance of strategic partnerships, enterprise-wide collaboration, and innovative solutions that address evolving organizational vulnerabilities. His experience reinforced the need for business leaders to evaluate technology not simply as a product investment, but as an essential component of operational efficiency, workforce safety, and long-term competitiveness.
Jason subsequently served as Head of Channel Sales at VOLT AI, where he contributed his leadership experience to an emerging technology company focused on artificial intelligence and real-time video intelligence. This opportunity placed him at the intersection of traditional physical security and next-generation AI-enabled solutions. Through his work in channel development and strategic partnerships, Jason further expanded his knowledge of intelligent surveillance, automated incident detection, situational awareness, and advanced security analytics. His ability to navigate both established technology markets and emerging innovation ecosystems reflects a valuable combination of commercial experience, technical understanding, and adaptability. He recognizes that successful technology adoption requires not only innovation but also effective market education, partner alignment, and a clear articulation of customer value.
Most recently, Jason serves as Vice President of Sales at Vicon Industries starting in July 2024, where he leads sales professionals responsible for delivering sophisticated security solutions to customers and partners. His executive responsibilities centers on sales leadership, customer engagement, channel relationships, business development, and the execution of growth initiatives. Drawing on decades of experience, Jason focuses on equipping his teams with the strategies, resources, and organizational support necessary to navigate complex sales environments and strengthen customer confidence. His leadership approach emphasizes disciplined execution, collaborative problem-solving, and the importance of creating an environment in which individuals could perform at their highest potential. Across his executive roles, Jason has consistently sought to balance ambitious commercial objectives with the development of sustainable relationships and accountable organizational cultures
Beyond his corporate leadership responsibilities, Jason has contributed directly to industry development through advisory service with the Electronic Security Association (ESA). As an advisory board member supporting the 2026 Electronic Security Expo (ESX), he collaborated on conference content, educational programming, event development, and professional training initiatives. This experience provided an opportunity to help shape industry conversations, support professional education, and contribute to an environment where security leaders could exchange ideas and explore emerging opportunities. His involvement reflects a commitment to advancing the broader industry rather than focusing exclusively on individual corporate objectives. Jason has also participated in speaking engagements addressing sales leadership and product-related topics, sharing practical perspectives informed by his extensive experience in technology commercialization and team development.
A central strength of Jason’s executive profile is his ability to bridge strategic vision with operational execution. His expertise includes executive advisory services, business development, strategic channel sales, sales operations, organizational leadership, pricing strategy, customer relationship management, and the development of targeted sales initiatives and incentive programs. He understands how to evaluate market opportunities, establish priorities, align cross-functional stakeholders, and translate business objectives into actionable plans. Equally important, his experience across technical, commercial, and executive functions enables him to assess challenges from multiple perspectives. This broad operational awareness makes him particularly well suited to advising organizations navigating growth, market expansion, technology adoption, and organizational transformation.
Jason also brings a disciplined approach to sales methodology and professional development. His training through MEDDIC Academy includes Infinite Sales Leadership and MEDDPICC for Managers, reinforcing his focus on opportunity qualification, organizational alignment, and structured decision-making. His educational background includes associate-level studies in management, electronics, business management, and real estate through Barstow Community College and American River College. Combined with his technical foundation and extensive executive experience, these qualifications reflect a commitment to continuous learning and practical leadership development. His involvement with the Security Industry Association’s Veterans in Security community further demonstrates his connection to the professional networks and communities that support the security industry’s continued advancement.
As a prospective board director or strategic advisor, Jason offers organizations a combination of executive experience, market insight, technical expertise, and principled leadership. He is particularly interested in technology-focused organizations but remains open to opportunities across industries, recognizing that the fundamentals of effective leadership, strategic planning, customer engagement, and operational accountability extend beyond any single market. His perspective is especially relevant to companies seeking guidance in revenue growth, channel strategy, organizational development, technology commercialization, and customer-centered innovation. Having worked across organizations at different stages of development, Jason understands the importance of tailoring strategy to available resources, competitive conditions, and long-term business objectives.
What distinguishes Jason is his belief that organizations achieve their greatest potential when leadership remains connected to the human side of business. He has observed how an excessive focus on processes, metrics, and short-term results can sometimes overshadow the relationships and shared purpose that sustain organizational performance. His approach challenges that imbalance by emphasizing personal accountability, meaningful engagement, transparent communication, and a culture where people understand both what they are working toward and why their contributions matter. He believes effective leaders should be willing to do the difficult work themselves, honor their commitments, and create opportunities for others to succeed. This philosophy informs his interest in board service, where he hopes to help organizations pursue ambitious objectives without losing sight of their people, values, and mission.
Outside his professional responsibilities, Jason values family time, sports, and participation in peer-led leadership groups. These interests reflect his appreciation for teamwork, personal growth, mentorship, and the importance of maintaining perspective beyond the workplace. He describes his philosophy as working hard while also making time to enjoy life, believing that dedication and enthusiasm should coexist. His personal mission centers on building opportunities for the people who count on him, whether they are family members, colleagues, customers, or business partners. This commitment to service, reinforced by his military background and years of executive leadership, remains a defining element of his character.
Looking ahead, Jason is motivated by the opportunity to contribute his experience and perspective to organizations seeking thoughtful, engaged, and accountable board leadership. He approaches advisory responsibilities with the same principles that have guided his career: lead through action, make principled decisions, honor commitments, and never lose sight of the people behind the business. With nearly three decades of professional experience, a strong foundation in technology and security, and a demonstrated commitment to developing teams and industry relationships, Jason brings a practical and forward-looking perspective to the boardroom. His ultimate objective is not simply to help organizations achieve their next milestone, but to support the creation of businesses that are stronger, more innovative, more resilient, and better positioned to create lasting opportunity for everyone they serve.
Character:
Jason exemplifies integrity, accountability, humility, and a service-oriented leadership philosophy rooted in doing what is right rather than what is easy. His military background, hands-on management style, and commitment to keeping his word demonstrate a leader who builds trust through consistent actions and genuine respect for others.
Knowledge:
With more than 28 years of professional experience, Jason possesses extensive expertise in enterprise technology, physical security, artificial intelligence applications, strategic channel sales, business development, and organizational operations. His progression from technical specialist to senior executive, complemented by industry advisory service and leadership training, provides him with a comprehensive understanding of how technology-driven organizations operate, compete, and grow.
Strategic:
Jason combines commercial insight with operational discipline to help organizations identify opportunities, strengthen market positioning, develop sales strategies, and align teams around measurable business objectives. His experience leading regional and North American sales organizations, building channel relationships, and navigating emerging technology markets enables him to contribute practical, growth-oriented perspectives to executive and board-level discussions.
Communication:
An approachable and collaborative communicator who believes effective leadership begins with listening, transparency, and the ability to connect with people at every level of an organization. Through executive leadership, customer engagement, industry speaking engagements, and advisory board participation, he has demonstrated the ability to translate complex business and technology concepts into clear, actionable direction that inspires confidence and collaboration.
