“Purpose Measurably Drives Performance.”
Jasmine Greenamyer is a distinguished healthcare executive, patient advocacy leader, and social impact strategist whose career has been defined by a steadfast commitment to improving lives through purpose-driven leadership. With more than twenty-six years of experience spanning healthcare, public health, nonprofit leadership, patient engagement, population health, corporate social responsibility, and organizational transformation, she has built a reputation as an executive who successfully aligns mission, strategy, and measurable outcomes. Throughout every stage of her career, Jasmine has remained focused on creating meaningful impact for patients, caregivers, communities, and organizations while developing high-performing teams capable of sustaining long-term success.
Currently serving as Vice President of Global Purpose & Patient Experience at Bristol Myers Squibb, Jasmine leads a multidisciplinary global organization dedicated to advancing patient and caregiver advocacy, population health, health literacy, patient assistance, corporate giving, and environmental, social, and governance initiatives. In this role, she oversees a nearly one-hundred-person team responsible for driving programs that connect business objectives with social impact priorities. Her leadership has strengthened the organization’s ability to deliver patient-centered outcomes while simultaneously advancing sustainability and community engagement efforts on a global scale.
Jasmine’s professional journey reflects a rare combination of healthcare expertise, operational leadership, and deep community engagement. Her career began in public health and higher education, where she developed and implemented innovative prevention and intervention programs focused on behavioral health and community wellness. As Alcohol and Other Drug Coordinator at Michigan State University, she successfully created and evaluated comprehensive campus-community initiatives aimed at reducing high-risk behaviors while fostering healthier environments for students and local communities. These early experiences laid the foundation for her lifelong commitment to health promotion, education, and systems-level change.
Her transition into healthcare advocacy further expanded her influence and leadership capabilities. At Medical Ethics, LLC, Jasmine managed federally funded curriculum development grants focused on mental health and substance abuse education, helping to shape educational resources supported by the National Institute of Mental Health and the National Institute on Drug Abuse. She later joined the Prevent Cancer Foundation, where she led communications initiatives and physician education programs designed to improve cancer prevention and early detection efforts across underserved populations. Through these roles, she gained valuable experience navigating the intersection of healthcare delivery, public policy, education, and community engagement.
Jasmine’s executive leadership trajectory accelerated significantly during her tenure with the Colon Cancer Alliance, one of the nation’s leading patient advocacy organizations. Over the course of nearly eight years, she served in both Chief Operating Officer and Chief Strategy & Program Officer roles, guiding the organization through critical periods of growth, operational transformation, and strategic expansion. She oversaw development, communications, programs, operations, and organizational effectiveness while helping to strengthen the Alliance’s national presence and patient impact. Among her notable accomplishments was leading the successful merger with another colorectal cancer organization, an achievement that demonstrated her ability to manage complex change while preserving mission integrity and stakeholder trust.
Building upon her success in the nonprofit sector, Jasmine entered the biopharmaceutical industry with EMD Serono, where she held leadership positions focused on advocacy and strategic partnerships. As Senior Director and later Vice President of Global Strategic Partnerships, she developed innovative collaborations among patient advocacy groups, healthcare providers, policymakers, and industry stakeholders. She successfully launched multiple therapeutic indications and spearheaded purpose-driven initiatives such as Healthy Women Healthy Economies and Embracing Carers. These efforts highlighted her ability to bridge the gap between corporate objectives and community needs while creating meaningful outcomes for patients and caregivers around the world.
In 2022, Jasmine joined Bristol Myers Squibb as Executive Director of Global Patient Advocacy before rapidly advancing into increasingly senior leadership positions. Her exceptional ability to build trusted relationships, align diverse stakeholders, and drive strategic outcomes led to her appointments as Vice President of Global Patient Outreach and ultimately Vice President of Global Purpose & Patient Experience. Throughout these roles, she has been responsible for patient advocacy efforts spanning cardiovascular disease, oncology, hematology, immunology, neuroscience, and emerging therapeutic areas. Her work has helped elevate the patient voice within strategic decision-making processes while strengthening engagement across global patient communities.
One of Jasmine’s defining leadership strengths is her ability to build and develop highly effective teams. Colleagues consistently recognize her as a transformational leader who fosters inclusive cultures where individuals are empowered to contribute their best work. Her expertise in organizational growth, restructuring, talent development, leadership coaching, and performance management has enabled organizations to achieve sustainable success while maintaining a strong focus on employee engagement and mission alignment. She firmly believes that organizational performance is directly linked to purpose, a philosophy that has guided her leadership approach throughout her career.
Beyond her executive responsibilities, Jasmine has demonstrated a deep commitment to governance and board leadership. She currently serves as President of the Bristol Myers Squibb Patient Assistance Foundation, an independent charitable organization dedicated to improving patient access to critical medicines. She also serves on the Board of The Ruesch Center for the Cure of Gastrointestinal Cancers, where she contributes strategic insight and advocacy expertise to support advancements in cancer care and research. These leadership roles reflect her passion for helping organizations strengthen governance, expand impact, and better serve the communities they support.
Jasmine is also a recognized thought leader and contributor to healthcare literature. She has co-authored influential publications, including work featured in Mayo Clinic Proceedings addressing the growing incidence of young-onset colorectal cancer and publications focused on health equity and minority education. Her expertise has made her a sought-after speaker at conferences, industry forums, and leadership events where she shares insights on patient advocacy, health equity, healthcare partnerships, community engagement, and organizational leadership. Through these contributions, she continues to influence conversations shaping the future of healthcare and patient-centered innovation.
Her international experience across Europe and the Asia-Pacific region has further enhanced her perspective as a global leader. Working across diverse healthcare systems, regulatory environments, and cultural contexts has strengthened her ability to build partnerships, navigate complexity, and identify opportunities for collaboration that drive meaningful results. This global mindset allows her to contribute valuable strategic insight to organizations operating in increasingly interconnected environments.
Today, Jasmine is actively pursuing board service opportunities because she believes her decades of leadership experience can help organizations create lasting positive change. She is motivated by the opportunity to contribute her expertise while learning from fellow leaders committed to solving complex societal challenges. Having experienced both successes and setbacks throughout her career, she brings practical wisdom, strategic perspective, and a collaborative approach to governance. She views board service as an opportunity to move meaningful work forward, helping organizations strengthen their impact while creating a better future for the people and communities they serve.
Jasmine’s career reflects a unique combination of executive leadership, operational excellence, patient advocacy, social impact strategy, and governance experience. Her ability to connect purpose with performance has consistently generated measurable results across healthcare, nonprofit, and corporate environments. As organizations increasingly seek leaders capable of balancing growth, innovation, stakeholder engagement, and social responsibility, Jasmine stands out as a trusted advisor and accomplished executive whose experience and values position her to make meaningful contributions in the boardroom.
Character:
Jasmine demonstrates unwavering integrity in every aspect of her leadership, consistently placing patients, communities, and organizational mission at the center of decision-making. She is recognized as an empathetic and authentic leader who builds trust through transparency, accountability, and genuine engagement. Her commitment to creating positive social impact reflects a deep sense of responsibility and service that has guided her throughout her career.
Knowledge:
She possesses extensive expertise across healthcare, public health, patient advocacy, nonprofit leadership, corporate affairs, and social impact strategy. Her twenty-six years of professional experience provide her with a comprehensive understanding of organizational growth, stakeholder engagement, governance, and operational excellence. She combines academic rigor, practical leadership experience, and industry insight to help organizations navigate complex challenges and seize emerging opportunities.
Strategic:
Jasmine excels at identifying long-term opportunities and translating vision into measurable results. She has successfully led organizational transformations, strategic partnerships, mergers, growth initiatives, and global patient engagement programs that have created sustainable impact. Her ability to align mission, people, and performance enables organizations to achieve both business objectives and societal outcomes.
Communication:
A highly effective communicator who engages diverse audiences with clarity, credibility, and purpose. She has extensive experience speaking with executive leadership teams, boards, policymakers, patient communities, healthcare providers, and public audiences. Her ability to listen thoughtfully, communicate complex ideas clearly, and build consensus makes her an influential leader and trusted advisor.
