Ian Sistare is a dynamic partnerships and revenue strategy leader whose career reflects a deep belief in the unifying power of sports and entertainment. Guided by his personal mission “to enrich other people’s lives through positive energy, connection, and unique experiences,” Ian has consistently built a reputation as a results-driven professional who blends strategic thinking with authentic relationship-building. His work sits at the intersection of business growth, brand storytelling, and experiential engagement, making him a valuable contributor to organizations seeking both financial performance and meaningful impact.
Currently serving as Senior Manager of Global Partnerships at Oak View Group, Ian has rapidly ascended through the organization, earning two promotions within three years—an uncommon achievement that underscores both his performance and leadership potential. In this role, he has been directly responsible for generating over $66 million in sponsorship revenue through the execution of 24 new partnerships. His ability to identify, negotiate, and close high-value deals with globally recognized brands demonstrates not only his commercial acumen but also his capacity to align corporate objectives with compelling fan and audience experiences.
Ian’s impact extends beyond revenue generation into organizational transformation. As a key member of the New York Islanders’ partnerships team, he played a pivotal role in elevating the franchise from the bottom quartile to a top-six performer in the National Hockey League in total sponsorship revenue. His contributions helped drive more than $65 million in annual partnership value, showcasing his ability to influence large-scale outcomes and operate effectively within complex, high-pressure environments. His performance was further recognized when he was named the top revenue driver among more than 90 sales executives, earning a prestigious company-wide sales award.
Prior to his current role, Ian served as Manager of Global Partnerships at Oak View Group, where he led several innovative and first-of-their-kind deals. These included securing the first international airline partnership in New York Islanders history and structuring one of the largest non-alcoholic beverage sponsorships in the company’s history across multiple venues. He also played a foundational role in launching partnership strategy for the $250 million renovation of CFG Bank Arena, helping grow the sponsorship portfolio from zero to over 40 partners and nearly $10 million in annual revenue.
Ian’s earlier experience at Fenway Sports Management provided him with exposure to some of the most prestigious properties in global sports. As an Associate in Partnership Sales, he contributed to over $23.5 million in sponsorship revenue and supported high-profile initiatives such as naming rights deals and global brand partnerships. His involvement in sourcing prospects and developing partnership proposals sharpened his ability to translate brand objectives into actionable, revenue-generating strategies.
His career began in a client-facing sales role at GreenLyte Group, where he developed foundational skills in relationship management, business development, and revenue generation. In this role, Ian demonstrated his entrepreneurial mindset by generating new client accounts and successfully placing talent across healthcare and technology industries. This early experience helped shape his ability to navigate complex stakeholder environments and build trust with diverse audiences.
A defining element of Ian’s journey is his background as a collegiate athlete. As a two-time captain of the Dartmouth College men’s basketball team, he developed the leadership, discipline, and resilience that continue to influence his professional approach. His distinction as the only player in program history to receive the John Dilorio Award for Hustle, Drive, and Determination all four years speaks to his consistent commitment to excellence. These experiences not only instilled a strong work ethic but also cultivated his ability to lead teams and inspire those around him.
Academically, Ian holds a Bachelor of Arts in Sociology from Dartmouth College and a Master of Business Studies in Marketing and Management Strategy from the Technological University of the Shannon in Ireland. His graduate research focused on the role of NBA players in advancing corporate social responsibility through social media, highlighting his interest in the evolving relationship between athletes, brands, and social impact. This perspective informs his approach to partnerships, where he seeks to create value that extends beyond financial outcomes.
Beyond his professional achievements, Ian remains actively engaged in the broader sports and leadership community. As an Associate Board Member for the Positive Coaching Alliance, he contributes to initiatives that promote character development and positive leadership through sports. His involvement reflects a commitment to using his platform and experience to influence the next generation of leaders and athletes.
Ian’s global exposure, including time spent in Ireland and travel across Europe, has further broadened his perspective and strengthened his ability to operate in international markets. His understanding of cultural nuances and global brand dynamics enhances his effectiveness in structuring partnerships that resonate across diverse audiences.
Looking ahead, Ian is eager to expand his impact through board service, where he can contribute his expertise in revenue strategy, partnerships, and brand development while continuing to learn from seasoned leaders. He brings a fresh perspective, a strong growth mindset, and a genuine passion for collaboration—qualities that position him as a valuable addition to forward-thinking organizations.
Character:
Ian exemplifies integrity and authenticity in every aspect of his professional and personal life. He consistently approaches challenges with a positive mindset and a commitment to uplifting those around him. His dedication to continuous improvement and meaningful impact reflects a strong moral foundation and a genuine desire to contribute beyond himself.
Knowledge:
He possesses a deep and evolving understanding of the sports and entertainment landscape, particularly in the areas of partnerships and revenue generation. His academic background and professional experience allow him to connect market trends with actionable strategies. He continuously seeks to expand his expertise, ensuring he remains at the forefront of industry innovation.
Strategic:
Ian approaches every opportunity with a strategic lens, balancing short-term wins with long-term value creation. He has demonstrated an ability to identify growth opportunities, structure complex deals, and drive measurable outcomes. His forward-thinking mindset enables him to anticipate challenges and position organizations for sustained success.
Communication:
An effective communicator who excels at building relationships and aligning stakeholders around shared goals. He translates complex ideas into clear, compelling narratives that resonate with partners and decision-makers. His ability to connect with diverse audiences strengthens his influence and enhances collaboration across teams and organizations.
