“Transforming communities through strategic foresight, relentless execution, and purposeful development.”
George Ross is a seasoned and influential executive in the real estate development sector, whose career spans nearly two decades of transformative contributions across asset management, land acquisition, entitlement, and commercial real estate. With a steadfast commitment to excellence and a knack for uncovering hidden value in overlooked spaces, George has built a legacy of revitalizing communities and driving scalable growth through visionary leadership. His professional journey is marked not only by the millions in assets under management and transactions executed, but by the relationships he has cultivated and the teams he has elevated along the way.
George is the Principal and Founder of Game On Group, where he is developing, brokering, and consulting both Commercial & Residential Real Estate (similar to Ross Real Estate back in the day). His work continues to reflect a commitment to revitalizing properties and creating long-term value for clients and communities.
Before founding Game On Group, George served as Vice President of Development at The Siegel Group in Las Vegas, where he led the full spectrum of development projects—from site identification to final build-out—across diverse asset classes. His tenure reflected a bold strategic pivot toward mixed-use and adaptive reuse properties, where he infused vitality into underperforming assets and spearheaded initiatives that balanced profitability with long-term community value. Under his guidance, the company’s development pipeline expanded significantly, marked by strategic acquisitions and elevated project execution standards.
Prior to his time at The Siegel Group, George was with Dapper Development, where he contributed to forward-thinking real estate projects in the Las Vegas market.
Before Dapper Development, George spent over nine years as a Real Estate Manager with Dollar Tree Stores, one of the nation’s leading retail chains. In this role, he was entrusted with sourcing and negotiating new store locations across seven states, including high-growth markets like California, Colorado, and Texas. His responsibilities included performing rigorous financial analysis, managing complex lease negotiations, and overseeing construction and entitlement processes. George was a pivotal force behind Dollar Tree’s West Coast expansion, often praised for his sharp market acumen and data-driven site selection strategies that consistently delivered high returns.
Earlier in his career, George held a senior position at illi Commercial Real Estate, where he distinguished himself as both a top producer and a collaborative leader. Managing a team of 11 junior agents, he instituted a training program that led to a 35% increase in revenue over 10 months. His influence extended beyond individual transactions; he was instrumental in shaping the company’s culture of performance and mentorship. George’s leadership drove over 60 lease and sale transactions valued at $6 million within a six-month window, underscoring his capacity to scale impact through team development.
As Principal and Broker at Ross Real Estate Group, George demonstrated an entrepreneurial spirit that would become a hallmark of his career. Leading a full-service brokerage firm, he brokered over 50 residential land transactions and secured more than 65 retail acquisitions for merchant developers. His deep knowledge of the entitlement process, coupled with his sharp negotiation skills, allowed him to add substantial value to every project. By aligning investor interests with market realities, George delivered outsized returns and helped developers navigate regulatory and financial complexities with confidence.
George’s tenure at Pardee Homes, a subsidiary of Weyerhaeuser and one of the most respected homebuilders in the western U.S., showcased his ability to operate at the highest levels of asset disposition and portfolio strategy. As Director of Disposition/Asset Management, he led several high-value transactions, including an $89 million sale to Kilroy Realty Corp. and two major multifamily sales totaling $83 million. He also orchestrated land sales to national builders like KB Home and Pulte, affirming his reputation as a trusted dealmaker in institutional circles.
What sets George apart is his rare blend of analytical rigor and people-centric leadership. He brings a strategic mindset to every engagement, backed by a Bachelor of Science in Real Estate Finance from the University of Southern California. This academic foundation, paired with real-world experience across multiple market cycles, enables him to deliver insights that are both precise and actionable. Whether assessing feasibility studies, crafting development proformas, or leading cross-functional teams, George approaches each challenge with clarity and conviction.
Throughout his career, George has demonstrated a deep respect for the communities he serves. His projects are not just transactions—they are long-term investments in neighborhood vitality and socioeconomic mobility. He is particularly drawn to developments that reimagine underutilized spaces into vibrant commercial and residential ecosystems. For George, successful development means aligning financial metrics with human outcomes, ensuring that his work leaves a lasting imprint on the landscape and the lives within it.
George’s core strengths in entitlements, land acquisition, and construction management are matched by his adaptability across both corporate and entrepreneurial settings. He is equally effective navigating the structured frameworks of national brands like Dollar Tree and the agile environments of boutique real estate firms. This versatility enables him to thrive amid uncertainty and complexity, qualities that are essential in today’s fast-evolving real estate market.
A consistent thread across George’s career is his belief in mentorship and collaborative leadership. He takes pride in empowering others, fostering transparency, and cultivating teams that operate with integrity and accountability. His colleagues describe him as a strategic thinker who leads with humility, always willing to share knowledge and elevate those around him. As he looks to the future, George remains committed to innovating in the real estate space while upholding the principles that have guided his journey: purpose, precision, and people-first progress.
Character:
George Ross exemplifies character through his unwavering commitment to ethical leadership and community-minded development. He fosters trust in every relationship by delivering on promises and treating every stakeholder with respect and transparency.
Knowledge:
With a degree in Real Estate Finance from USC and decades of hands-on experience, George brings unmatched industry insight to every project. His deep understanding of development economics, entitlement strategy, and regional markets makes him a sought-after expert.
Strategic:
George approaches every opportunity with a long-term lens, ensuring that short-term decisions support sustainable growth. His ability to anticipate market shifts and design forward-thinking solutions gives him a distinct strategic edge in competitive environments.
Communication:
Clear, persuasive, and inclusive—George’s communication style ensures alignment among stakeholders, from investors and city officials to internal teams. He excels at distilling complex information into compelling narratives that drive consensus and momentum.
