Eric Tomkiewicz is a seasoned consumer packaged goods (CPG) executive and entrepreneurial business leader with more than two decades of experience accelerating revenue growth, expanding market presence, and building high-performing sales organizations. Known for his ability to translate complex market dynamics into actionable strategies, Eric has consistently delivered measurable results across both enterprise organizations and independently owned businesses. His career reflects a deep commitment to operational excellence, strategic thinking, and empowering teams to achieve sustained success.
Currently serving as Vice President of Sales at Westminster Cracker Company, a private equity-backed organization, Eric leads national sales strategy across both branded and private label portfolios. In this role, he oversees multimillion-dollar revenue streams, manages key retail partnerships with industry leaders such as Walmart, Trader Joe’s, and Whole Foods, and plays an active role in presenting strategic initiatives to the Board of Directors. His leadership has been instrumental in expanding distribution, improving profitability, and strengthening the company’s competitive position in a dynamic retail environment.
Eric’s career trajectory is marked by progressive leadership roles at some of the most recognized names in the CPG and retail ecosystem, including Darigold, The a2 Milk Company, Quotient Technology, WhiteWave Foods/Danone, ConAgra, and Mars/Wrigley. At Darigold, he managed over $250 million in sales while leading a team of senior account managers and brokers, driving national expansion and delivering significant gains in distribution and trade efficiency. His ability to align cross-functional teams—spanning marketing, finance, supply chain, and legal—has consistently resulted in improved operational performance and stronger customer relationships.
During his tenure at The a2 Milk Company, Eric played a pivotal role in scaling the business from a regional presence to a national footprint. By leveraging data-driven insights and forging strategic partnerships with major retailers, he helped expand distribution from approximately 7,000 stores to over 30,000 locations. This growth was accompanied by substantial revenue increases, demonstrating his expertise in executing high-impact go-to-market strategies and driving category leadership.
Eric’s experience at Quotient Technology further broadened his capabilities, particularly in digital marketing and shopper engagement. Working closely with major retailers and CPG brands, he helped integrate digital promotions into broader sales strategies, enhancing consumer engagement and delivering measurable ROI. This omnichannel perspective has become a defining element of his leadership approach, enabling him to bridge traditional retail with evolving digital ecosystems.
Earlier in his career, Eric developed a strong foundation in trade marketing and category management at WhiteWave Foods and ConAgra Foods. He managed large-scale P&L responsibilities, optimized trade spending, and delivered innovative merchandising strategies that drove both top-line growth and margin improvement. His ability to analyze syndicated data and translate insights into actionable business plans established him as a trusted partner to both internal stakeholders and retail customers.
In addition to his corporate achievements, Eric is an accomplished entrepreneur and business owner. As a partner in FASTSIGNS of Brighton, he has gained firsthand experience in owning a local business, managing company finances, and setting go-to-market strategy. This entrepreneurial perspective enhances his effectiveness as a leader, allowing him to approach challenges with both strategic vision and practical execution.
Eric is also recognized for his commitment to fostering inclusive and supportive workplace cultures. As a Male Ally with NextUp (formerly the Network of Executive Women), he has actively supported initiatives aimed at advancing women in business and promoting leadership development. His dedication to mentorship and advocacy reflects a broader belief in the importance of diversity, equity, and collaboration in driving organizational success.
Throughout his career, Eric has demonstrated a unique ability to operate effectively across organizations of varying sizes and stages of growth. Whether leading large-scale national sales efforts or navigating the complexities of small business ownership, he brings a balanced perspective that combines strategic foresight with hands-on execution. This versatility makes him a valuable asset to companies seeking to scale, optimize operations, and achieve sustainable growth.
Eric is now focused on expanding his impact through board and advisory roles, where he can leverage his extensive experience to guide organizations through critical growth phases. He is particularly passionate about helping emerging brands, private equity-backed companies, and retail-focused businesses avoid common pitfalls, refine their commercial strategies, and unlock new opportunities for value creation. His ability to provide objective insights, coupled with his deep industry knowledge, positions him as a trusted advisor and strategic partner.
At his core, Eric Tomkiewicz is driven by a desire to help businesses succeed. He believes that strong leadership, disciplined execution, and a willingness to learn from both successes and failures are the cornerstones of long-term growth. His career stands as a testament to these principles, reflecting a consistent track record of delivering results while building meaningful relationships and creating lasting impact.
Character:
Eric demonstrates unwavering integrity and a strong sense of accountability in every role he undertakes. He is driven by a genuine passion for helping others succeed, whether mentoring team members or advising business leaders. His entrepreneurial mindset and resilience enable him to navigate challenges with confidence and purpose.
Knowledge:
He possesses deep expertise in CPG, retail sales, and customer marketing, developed through decades of hands-on experience. He has a comprehensive understanding of pricing strategy, trade optimization, and category growth. His ability to integrate data-driven insights with real-world application sets him apart as a knowledgeable and effective leader.
Strategic:
Eric excels at developing and executing strategies that drive sustainable growth and competitive advantage. He consistently aligns business objectives with market opportunities to deliver measurable results. His forward-thinking approach allows organizations to anticipate challenges and capitalize on emerging trends.
Communication:
A clear and compelling communicator who builds trust across all levels of an organization. He effectively translates complex business concepts into actionable insights for stakeholders and teams. His collaborative style fosters strong relationships and ensures alignment in pursuit of shared goals.
https://www.westminstercrackers.com
