Dennis Bulgarelli is a highly accomplished executive with over 40 years of professional experience in digital marketing, strategic planning, and marketing analytics. Known for his data-informed leadership and creative insight, Dennis has spent his career helping companies translate complex digital data into actionable strategies that drive growth, engagement, and measurable ROI.
With a dual degree—BA and MA in Advertising—from Michigan State University, Dennis launched a career that quickly positioned him at the intersection of consumer behavior, brand storytelling, and performance analytics. His deep understanding of marketing research and strategic communication has allowed him to serve in senior executive roles at some of the most respected agencies and data firms in the United States, including Comscore, Global Team Blue (formerly Team Detroit), Ace Metrix, Millward Brown Digital, Campbell Ewald, and J. Walter Thompson.
At Comscore, Dennis served as Vice President of Client Services, leading the automotive and pharmaceutical verticals with oversight of more than $20 million in annual revenue. He and his team acted as trusted advisors to C-level clients, applying Comscore’s rich digital exposure assets to evaluate campaign effectiveness—from impression to action—and uncover key industry trends such as electric vehicle adoption patterns. Prior to that, as Senior Vice President of Digital Analytics at Global Team Blue, he led media, site, search, and social analytics teams supporting the Ford Motor Company, helping optimize search engine optimization and user experience through Adobe Analytics insights.
Dennis has repeatedly demonstrated the ability to guide creative strategy with a sharp eye on consumer insights. At Ace Metrix, he led efforts to improve advertising effectiveness for major brands such as Nissan, Volkswagen, Mercedes-Benz, and AutoZone. Earlier in his career at Millward Brown Digital, he led the automotive sector, helping OEMs and parts retailers identify behavioral patterns in online shopping and digital engagement.
His core expertise includes digital campaign management, account planning, creative strategy, web analytics, market research, and customer insight development. He is also highly skilled in competitive analysis, integrated marketing, and online advertising—making him a dynamic partner for both established corporations and growth-stage companies.
Dennis has extensive cross-sector experience beyond automotive, including work in pharmaceuticals, retail, quick service restaurants, consumer electronics, and durable goods. With international exposure in Europe and frequent speaking engagements throughout his career, he is well-versed in both global market dynamics and local business nuances.
Outside of work, Dennis is passionate about golf and DIY handyman projects, reflecting a hands-on, inquisitive mindset that mirrors his professional approach. He has served on the Board of Directors for the Detroit Advertising Association and the Michigan State University Broad College of Business Master’s in Market Research program, contributing to the development of future marketing leaders.
Dennis is now actively seeking board roles where he can leverage his deep experience to support growing organizations, particularly those eager to scale, innovate, and thrive in competitive digital environments. He thrives in collaborative environments, is driven to help companies compete and grow, and brings a unique balance of analytical acumen and creative leadership. With a lifelong commitment to marketing excellence and mentorship, Dennis is excited to contribute to mission-driven organizations that value strategy, agility, and impactful storytelling.
Character: Dennis is a collaborative and principled leader who thrives on helping others succeed and brings integrity and dedication to every professional engagement.
Knowledge: With over four decades of experience, Dennis possesses deep expertise in digital marketing, analytics, strategic planning, and consumer insight across multiple industries.
Strategic: He has a proven ability to align data-driven insights with creative strategies to guide business growth and optimize marketing performance.
Communication: A seasoned presenter and advisor, Dennis excels at translating complex analytics into clear, actionable strategies for C-level executives and cross-functional teams.
