Daniele Laratta is a seasoned executive with a dynamic career spanning over two decades, currently serving as the Vice President of Sales at Embark Student Corp. In this pivotal role, Daniele leads a national sales team that includes both independent contractors and employees, driving the company’s revenue growth and operational success. His leadership is instrumental in crafting and executing strategic sales initiatives that significantly contribute to the company’s performance.
Prior to his role at Embark, Daniele demonstrated remarkable expertise as the AVP of Sales Enablement & Effectiveness at Knowledge First Financial. During his tenure, he was responsible for the development and implementation of the company’s first direct-to-consumer distribution model, which achieved over $20 million in assets under management within six months. His efforts in standardizing operational processes led to considerable efficiency gains and cost savings, enhancing the organization’s overall financial health and operational resilience.
Daniele’s commitment to community service is evident through his volunteer work as the Chapter President for Cystic Fibrosis Canada. He plays a crucial role in strategic planning, budget management, and volunteer engagement, and has successfully chaired the annual Walk to Make Cystic Fibrosis History, raising over $300,000 for the organization.
In his previous role as Director of Strategic Initiatives & Planning at Sun Life, Daniele was pivotal in developing the fiscal 2020 and 2021 strategic business plans. His leadership resulted in a $640 million increase in assets under management and successful execution of over 40 projects, delivering both operational savings and an enhanced client experience. Daniele also managed a multimillion-dollar portfolio that served approximately 400,000 clients and 2,000 advisors, showcasing his ability to manage large-scale operations and strategic growth.
Daniele’s extensive experience also includes significant roles at TD, where he held various senior management positions, including Senior Manager of Strategy & Planning and Senior Manager of Capability Management, Digitization & Automation. His achievements include delivering digitization and automation capabilities that resulted in substantial cost reductions and process improvements.
Daniele holds a Bachelor’s degree in Geography from Brock University and is certified as an Agile Product Owner by ICAgile. His skills encompass a broad range of areas including sales management, business strategy, financial services, change management, and operational efficiency. Daniele’s exceptional leadership and strategic insight have consistently driven organizational success, making him a distinguished figure in his field.
With a track record of excellence in both corporate and community roles, Daniele Laratta continues to impact the business world and beyond with his innovative approaches and dedication to achieving results.
Character: Daniele Laratta exemplifies integrity and commitment in every role he undertakes, demonstrating a relentless pursuit of excellence. His dedication to fostering a collaborative and high-performing team environment reflects his strong personal and professional values.
Knowledge: With a robust background in sales, strategic planning, and operational effectiveness, Daniele brings a deep understanding of financial services and business development. His expertise spans across creating impactful sales strategies and enhancing operational efficiencies.
Strategic: Daniele excels in devising and executing strategic initiatives that drive significant business growth and operational improvements. His ability to align organizational goals with actionable plans has consistently resulted in enhanced performance and competitive advantage.
Communication: Known for his clear and persuasive communication style, Daniele effectively engages stakeholders at all levels and drives alignment across teams. His talent for articulating complex concepts and fostering open dialogue is key to his leadership success.
