Christopher Aswad is a seasoned expert in consumer insights, marketing research, and strategy, with over 20 years of professional experience. As the Founder of Insight By Design, Christopher has built a cutting-edge insights agency that redefines how businesses understand and act upon consumer behavior. His company emphasizes the use of innovative research methodologies, design thinking, and advanced technologies like artificial intelligence (AI) to deliver actionable insights that drive growth and innovation for clients across industries.
Since founding Insight By Design in 2011, Christopher has been at the forefront of the market research industry, providing organizations with an agile, personalized approach to solving complex research challenges. His agency is celebrated for delivering exceptional value by offering direct access to senior-level researchers without the overhead and markups typical of larger firms. Christopher’s belief in the power of great design underpins every aspect of his work—from crafting compelling research approaches to presenting insights through visually stunning and engaging deliverables.
Christopher’s expertise spans a broad range of research and strategic capabilities, including qualitative and quantitative research methodologies, consumer behavior analysis, focus group facilitation, segmentation, and campaign optimization. His work focuses on identifying and addressing critical business challenges, offering innovative solutions in areas such as product innovation, brand positioning, advertising effectiveness, and customer journey mapping.
Prior to founding Insight By Design, Christopher honed his skills in senior roles at leading firms, including Sony Music Entertainment, where he served as Associate Director of Global Insight, and Hall & Partners, where he led a team as Account Manager. His tenure at these organizations provided him with deep expertise in managing large-scale research initiatives, developing marketing strategies, and delivering actionable insights for high-profile clients in industries such as entertainment, consumer goods, and technology.
Christopher’s educational foundation includes a Master of Science in Applied Communication Research (Marketing & Strategy) from Boston University and a Bachelor of Arts in Economics from Providence College. His academic training complements his practical experience, equipping him with the analytical rigor and strategic thinking required to excel in his field.
Christopher’s work has a truly global footprint, with extensive international exposure across diverse markets. His ability to navigate cultural nuances and tailor insights to local and global contexts makes him a sought-after advisor for businesses looking to expand or optimize their strategies worldwide. Despite his professional accomplishments, Christopher maintains a passion for travel and cooking, reflecting his curiosity, creativity, and appreciation for diverse perspectives.
Driven by a desire to support organizations in achieving their full potential, Christopher is actively seeking opportunities to serve on boards. He believes his extensive experience, coupled with his proven ability to generate meaningful insights, positions him as a valuable contributor to companies in the entertainment, technology, and consumer goods industries. With a track record of delivering impactful results and a deep understanding of consumer dynamics, Christopher Aswad is an ideal candidate for any organization seeking to enhance its strategic direction and decision-making capabilities.
Character: Christopher Aswad is a driven and collaborative leader with a passion for innovation and delivering impactful results.
Knowledge: He possesses deep expertise in consumer insights, research methodologies, marketing strategy, and artificial intelligence applications.
Strategic: Christopher excels at developing agile, data-driven strategies that address complex business challenges and drive growth.
Communication: With exceptional storytelling and presentation skills, he transforms data into actionable insights that inspire and guide decision-making.
