Chad J. Wells is a transformational Chief Marketing and Growth Executive who believes that true leadership is measured not only by results, but by the ability to inspire others—and in turn, be inspired by them. With more than three decades of executive experience spanning healthcare, insurance, technology, and retail, Chad has built a reputation as a dynamic growth leader who consistently delivers measurable business impact while elevating teams and organizations.

Over the course of his 30-year career, Chad has operated at the highest levels of corporate leadership, serving in CMO and SVP roles for some of the nation’s most recognized organizations, including Physicians Mutual, Chubb, Blue Cross Blue Shield Association, and UnitedHealth Group. His career reflects a steady progression of increasing responsibility, where he has led large-scale transformations, managed complex P&Ls, and influenced enterprise-wide strategy across highly matrixed organizations.

At Physicians Mutual, Chad served as Chief Marketing Officer and Chief Growth Officer, where he was responsible for driving profitable growth across a multi-billion-dollar insurance portfolio. Leading a team of over 200 professionals and managing a substantial marketing and distribution budget, he achieved record-breaking growth, including a $300 million revenue increase and the company surpassing $1 billion in revenue for the first time. His leadership not only accelerated growth but also improved operational efficiency and reduced costs through strategic restructuring and data-driven decision-making.

Prior to this role, Chad held senior leadership positions at Chubb, where he led North American marketing and communications for a billion-dollar business. During his tenure, he transformed go-to-market strategies, significantly expanded producer networks, and pioneered digital and telephonic sales capabilities that generated rapid revenue growth—even amid the disruptions of the COVID-19 pandemic. His ability to adapt quickly and innovate under pressure became a defining hallmark of his leadership style.

Chad’s earlier work at the Blue Cross Blue Shield Association further demonstrated his capacity to influence large-scale systems. Working with 36 independent health plans serving over 100 million members, he helped unify national marketing efforts, launched the first B2B marketing collaborative, and developed strategies that enhanced both acquisition and retention across the network. His work bridged the gap between national strategy and local execution, enabling scalable success across diverse markets.

His foundational years at UnitedHealth Group solidified his expertise in product marketing, market planning, and distribution strategy. Managing significant P&L responsibilities and leading national initiatives, Chad was instrumental in launching innovative programs such as retail-based Medicare enrollment centers and localized marketing strategies that improved customer engagement and sales performance. These early achievements laid the groundwork for his later success as a growth-focused executive.

What sets Chad apart is his rare ability to seamlessly integrate B2B and B2C marketing strategies across multiple distribution models, including direct-to-consumer, agency, and partner ecosystems. He has consistently demonstrated mastery in multi-channel marketing, leveraging digital transformation, advanced analytics, and customer experience design to drive sustainable growth. His approach blends creativity with rigorous data analysis, enabling him to uncover breakthrough opportunities and execute with precision.

Beyond his technical expertise, Chad is deeply committed to building and mentoring high-performing teams. Throughout his career, he has led organizations ranging from small startup teams to large enterprises with over 200 employees. He is known for fostering a culture of accountability, collaboration, and continuous improvement, empowering individuals to reach their full potential while aligning them around a shared vision.

Chad’s influence extends beyond the organizations he serves. As a frequent speaker at major industry conferences and a respected voice in marketing and growth strategy, he has contributed to thought leadership across the industry. His experience on global marketing teams in Asia-Pacific and the United Kingdom has further broadened his perspective, enabling him to navigate diverse markets and cultural dynamics with confidence.

In addition to his professional accomplishments, Chad is deeply engaged in community and service initiatives. He has served on multiple boards, including the Alzheimer’s Association and the USO, reflecting his commitment to making a meaningful impact beyond business. His long-standing involvement as a certified hockey coach and mentor underscores his passion for leadership development and personal growth.

At his core, Chad Wells is driven by a desire to help organizations grow profitably while inspiring the people within them. His career is a testament to the power of combining strategic vision, operational excellence, and human-centered leadership to achieve extraordinary results. As he seeks to expand his impact through board service, he brings a wealth of experience, a proven track record of growth, and an unwavering commitment to excellence.

Character: Chad demonstrates integrity and authenticity in every aspect of his leadership, consistently aligning his actions with his values. He is driven by a genuine desire to inspire others, which is evident in his mentorship, coaching, and team-building efforts. His commitment to service, both professionally and in the community, reflects a strong moral compass and dedication to making a positive impact.

Knowledge: Chad possesses deep expertise across marketing, product management, and business strategy, built over three decades of hands-on leadership experience. He has a comprehensive understanding of both B2B and B2C environments, as well as the evolving role of digital transformation and analytics in driving growth. His ability to synthesize complex data into actionable insights enables him to make informed, high-impact decisions.

Strategic: Chad is a forward-thinking executive who excels at identifying growth opportunities and executing transformative strategies. He has repeatedly demonstrated the ability to scale organizations, optimize operations, and deliver measurable financial results. His strategic mindset is complemented by a strong execution focus, ensuring that vision translates into tangible outcomes.

Communication: Chad is a compelling communicator who effectively engages audiences ranging from executive leadership to frontline teams. He has extensive experience presenting to boards, leading large-scale initiatives, and representing organizations in public forums. His storytelling ability and clarity of vision enable him to inspire alignment, drive change, and build trust across stakeholders.