“If You’re Not Good at It, Keep Trying”
Boško Kustudić is a dynamic sales and marketing executive with over 16 years of progressive experience driving growth and strategic innovation across European markets. Renowned for his leadership in sales operations, business development, negotiation, and strategic planning, Boško brings a resilient mindset and cross-functional expertise to mid-to-large cap organizations, especially in FMCG, real estate, and e-commerce sectors. Fluent in English and Serbian, and equipped with strong interpersonal and operational skills, he’s a results-oriented leader who thrives in fast-paced, multinational environments.
Boško’s career has been shaped by a passion for growth—not only in terms of revenue and market share but also in talent development and personal leadership. Throughout his career, he has demonstrated a keen ability to identify market opportunities, align teams with business objectives, and implement solutions that enhance long-term value. His commitment to continuous learning and self-improvement underpins every professional endeavor, making him a transformative force in any leadership capacity.
A hallmark of Boško’s success is his hands-on experience in sales forecasting, account management, and marketing strategy, where he has consistently outperformed expectations. He excels at building and mentoring high-performance teams, guiding organizations through periods of transformation, and delivering operational excellence. Whether leading strategic initiatives or spearheading new market entries, Boško is known for his methodical approach and unwavering work ethic.
Internationally experienced, Boško has worked extensively throughout Europe, giving him a nuanced understanding of diverse business cultures and consumer behavior. This global exposure has sharpened his ability to adapt strategy to fit local markets while maintaining alignment with broader organizational goals. His multicultural competence allows him to communicate effectively, drive collaboration, and deliver results in cross-border projects.
Boško’s passion for people and performance extends into the human resources domain. He is skilled at organizational planning, staff development, and aligning talent with business needs. His empathetic leadership style, combined with a data-driven decision-making process, positions him as a bridge between strategic vision and day-to-day execution.
In addition to his corporate achievements, Boško has been recognized in industry publications such as Website Magazine’s Top 50 SEO Firms, reflecting his understanding of digital strategy and its application in modern commerce. His work has blended traditional marketing tactics with modern SEO, digital engagement, and e-commerce solutions to position brands competitively in evolving markets.
Beyond the boardroom, Boško is a passionate adventurer and wellness advocate. He enjoys hiking, climbing, yoga, travel, and exercise—interests that reflect his holistic view on success and balance. These pursuits speak to his values of perseverance, discipline, and personal growth, reinforcing the same traits he brings into his leadership roles.
While Boško is not currently serving on any boards, his readiness to engage in advisory or board positions stems from a desire to contribute meaningfully to new projects and environments. He is particularly drawn to opportunities that allow for mutual knowledge exchange, continuous development, and high-impact contributions to organizational strategy and governance.
As he seeks board opportunities, Boško is not only looking to apply his experience but also to expand his learning curve, meet likeminded leaders, and embrace new challenges that align with his values and professional trajectory. His ability to think long-term while delivering in the short term makes him a valuable asset to any leadership team.
Character:
Boško is driven by perseverance, self-discipline, and an unwavering belief in personal growth. He lives by the motto “If You’re Not Good at It, Keep Trying,” reflecting his humble, tenacious, and growth-minded leadership style.
Knowledge:
With over 16 years of experience, Boško’s expertise spans sales operations, strategic planning, marketing, HR, negotiation, and forecasting. His European market experience adds depth to his strategic and cultural insight.
Strategic:
He is a high-level thinker with a talent for aligning operations with long-term objectives. Boško translates business vision into executable plans, driving efficiency and innovation across teams and functions.
Communication:
A skilled communicator fluent in English and Serbian, Boško builds rapport across all organizational levels. His ability to convey complex strategies simply and clearly fosters alignment and engagement.
