Anna Lewenthal is a dynamic and strategically minded sales leader whose career has been defined by her ability to transform clinical relationships into meaningful business growth while championing innovations that enhance patient outcomes. With over 16 years of progressive experience across medical device, diagnostics, specialty pharmaceuticals, and enterprise-level healthcare systems, she has built a reputation as a leader who can enter complex, competitive environments and elevate territories, teams, and product adoption with exceptional speed and influence. Guided by a personal commitment to driving better healthcare delivery through strong partnerships and strategic foresight, Anna brings a blend of clinical understanding, business intelligence, and inspirational leadership to every role she serves.
Throughout her career, Anna has consistently demonstrated an ability to lead large, diverse teams while navigating the evolving needs of physicians, hospital systems, payers, and clinical staff. As an Area Sales Manager with Orthofix, she oversees a multistate region spanning eight states and manages a high-performing team of 25 representatives responsible for driving adoption of bone-growth therapy technologies. Her leadership has resulted in remarkable achievements, including ranking her region 3rd in the country for fracture performance in 2023 at 118% to quota and elevating the team to 2nd nationwide in 2024 at 101% to quota. Her results earned her recognition as the 2024 West Region Area Sales Manager of the Year, a testament to her ability to operationalize strategic direction and lead with both precision and empathy.
Before joining Orthofix, Anna delivered significant impact at ICU Medical, where she advanced rapidly from Account Executive to Major Alliance Executive. In this role, she managed over $100 million in revenue across GPO and distribution channels, overseeing relationships with surgery centers, infusion clinics, oncology practices, emergency responders, home health, and acute and alternative care sites. Her portfolio included vascular access, closed-system transfer devices, temperature management, infusion pumps, airway products, anesthesia supplies, and infusion therapy. Her consistent achievements—including 105% performance in 2021, a top-15 national ranking, multiple consecutive years exceeding quota, and recognition as a 2022 Presidents Club recipient—reflect her ability to master highly technical product categories while influencing decision-making among multidisciplinary clinical audiences.
Earlier in her career, Anna distinguished herself at Acutis Diagnostics, where she introduced specialty lab testing to the Colorado market and rapidly contracted dozens of accounts within just three months. Her time at Bioventus further solidified her industry credibility, as she progressed from Education Specialist to Senior Sales Representative while managing a territory of more than 400 accounts. Her expertise extended across orthopedic imaging, reimbursement strategy, LIPUS and PEMF technologies, and contracting with both hospital systems and private practices. She consistently exceeded quota, trained multiple associate representatives, and became known for her ability to blend clinical acumen with consultative sales strategy.
Anna’s early foundation in sales, including roles at Ethical SEO Consulting, Expedia, Elite Brands of Colorado, and Brocade Communications, gave her a deeply technical understanding of enterprise software, networking technologies, and strategic marketing. During her tenure at Brocade, she achieved six consecutive quarters at 120–130% of quota, educated customers on end-to-end networking solutions across healthcare and government sectors, and played a pivotal role in expanding the Women in Networking (WIN) program by 450%. These experiences shaped her into a multifaceted leader capable of translating complex concepts into accessible, value-driven solutions.
Throughout every step of her journey, Anna has demonstrated a relentless commitment to leadership that uplifts others. She is known for her ability to coach, mentor, and inspire teams, whether developing new representatives, guiding cross-functional initiatives, or optimizing territory strategy to maximize physician engagement. Her leadership is driven by a deep understanding of clinical workflows and the belief that successful partnerships require authenticity, responsiveness, and the confidence to anticipate challenges before they emerge.
Equally important, Anna brings an exceptional level of strategic thinking to the organizations she serves. She excels in analyzing market trends, identifying untapped opportunities, and translating data into practical regional strategies that drive measurable results. Her cross-functional approach allows her to integrate marketing, clinical education, contracting, and customer support into cohesive plans that accelerate adoption and long-term customer loyalty.
Outside of her professional accomplishments, Anna embraces personal pursuits such as hiking, rock climbing, biking, and live music—activities that reflect her energetic spirit, curiosity, and appreciation for challenge. These passions mirror her professional philosophy: to remain active, adaptable, and constantly attentive to the world around her. She carries these values into her work, fostering environments where people feel empowered, supported, and motivated to achieve their highest potential.
With international reach, multi-industry expertise, and a celebrated track record of performance, Anna remains committed to expanding her leadership impact through board service and strategic advisory roles. She is driven by the desire to broaden her network, contribute her insight to organizational growth, and apply her unique combination of clinical, commercial, and operational strengths to organizations seeking transformative leadership.
Character:
Anna consistently exemplifies integrity, resilience, and accountability in every professional engagement. She approaches leadership with authenticity, ensuring that colleagues and clients feel respected, supported, and valued. Her work ethic is guided by a commitment to ethical decision-making and a steadfast dedication to improving patient outcomes.
Knowledge:
She brings extensive expertise across medical device, diagnostics, infusion therapy, and healthcare technology, supported by years of hands-on leadership in complex clinical markets. Her deep understanding of clinical workflows, reimbursement systems, and technology adoption positions her as a strategic asset to any organization. She is continually expanding her knowledge base, staying ahead of market trends and emerging innovations.
Strategic:
Anna approaches every challenge with a forward-thinking lens, anticipating needs and designing solutions that deliver long-term growth. She excels at developing regional strategies, optimizing team performance, and creating scalable commercial processes that elevate organizational outcomes. Her strategic mindset allows her to balance immediate priorities with broader business objectives.
Communication:
An articulate and persuasive communicator who builds trust through clarity, consistency, and empathy. Her ability to translate complex clinical and technical information into compelling value propositions has been key to her long-term success. She cultivates strong relationships by listening actively, responding thoughtfully, and communicating with confidence across all levels of an organization.
