Alexandra Henderson is an award-winning media executive, transformational leader, and communications strategist with more than 34 years of professional experience, including over 25 years in leadership and executive management roles. Throughout her distinguished career in broadcast journalism and media communications, she has built a reputation for successfully leading organizations through periods of significant transformation while maintaining operational excellence, employee engagement, and unwavering editorial integrity. As a bilingual executive fluent in both English and French, Alexandra has consistently demonstrated the ability to unite diverse teams, communicate complex organizational objectives, and inspire confidence during times of change.
As Vice President, Local Stations at Global News, Alexandra lead more than 600 journalists across 15 television stations throughout Canada. In this executive leadership role, she was responsible for strategic planning, operational execution, budget management, employee engagement, recruitment, editorial excellence, and organizational transformation. She worked closely with executive leadership and key stakeholders to establish corporate objectives while ensuring local stations deliver trusted journalism to communities nationwide. Her ability to balance business priorities with people-focused leadership has made her a respected executive within one of Canada’s largest media organizations.
One of Alexandra’s defining strengths is her expertise in change management, an area where she has repeatedly delivered measurable organizational success. Throughout her career, she has led teams through technological modernization, structural realignments, operational redesigns, and evolving media landscapes. Rather than viewing change as disruption, Alexandra approaches transformation as an opportunity to strengthen organizations, improve operational efficiency, and empower employees to embrace new ways of working. Her experience makes her particularly valuable to companies navigating rapid growth, restructuring, digital transformation, or strategic repositioning.
Before becoming Vice President, Alexandra served as Executive Producer of Multi-Market Content at Global News, where she created and led the organization’s groundbreaking Multi-Market Content (MMC) department. This innovative production model fundamentally changed how local news was produced and distributed across Canada. By leveraging existing technology and reimagining production workflows, Alexandra developed an award-winning system that maintained local programming while creating 14 local streaming news channels. The initiative earned the prestigious Edward R. Murrow Award for Innovation in Local News, demonstrating both her strategic vision and ability to execute large-scale operational change.
Earlier in her career, Alexandra served as Executive Producer of The Morning Show in Toronto, where she launched the national version of the program in 2013. Under her editorial leadership, the show evolved into Canada’s number one morning program. She managed anchors, producers, editorial teams, budgets, and special projects while ensuring the program consistently delivered compelling, high-quality content that resonated with audiences across the country. Her experience balancing creative excellence with operational leadership further solidified her reputation as an executive capable of producing both business and audience success.
Alexandra’s leadership journey also includes influential roles at Global Montreal, where she served as Assistant News Director and Senior Producer for This Morning Live. In these positions, she led editorial decision-making, developed newsroom talent, supervised live news production, and helped shape programming that served local communities. Earlier still, her career began with foundational roles at CBC Montreal, where she worked as a control room director, assistant director, segment producer, and live producer for CBC Montreal, CBC Newsworld, and The National. She also served as Assistant Director at MusiquePlus, managing weekend programming and coordinating both English and French content, giving her a uniquely comprehensive understanding of television production from every operational perspective.
Alexandra’s achievements have been recognized with numerous industry honors, including the International Edward R. Murrow Award for Innovation in Local News, a Canadian Screen Award for Best Live News Special, and the Regional RTDNA Award for Best Newscast covering the Dawson College shooting. These accolades reflect not only journalistic excellence but also her ability to build high-performing teams capable of delivering exceptional work under demanding circumstances. Her leadership style combines strategic thinking, collaboration, accountability, and mentorship, allowing organizations to remain agile while preserving strong cultures during periods of transformation.
Beyond her executive responsibilities, Alexandra is committed to professional service and governance. She currently serves on the Canadian Broadcast Standards Council, contributing her expertise to industry oversight and standards development. Her board experience reinforces her understanding of governance, stakeholder management, ethical decision-making, and organizational accountability. Alexandra is actively pursuing additional board opportunities because she believes the lessons learned from decades of leading complex organizations through change can help companies across a wide range of industries successfully navigate growth, restructuring, and strategic evolution.
Alexandra’s expertise extends well beyond media and broadcasting. Her core strengths in communications, strategic planning, crisis management, labour relations, leadership development, operational efficiency, and organizational transformation are highly transferable across industries. While her professional background is rooted in television and media communications, she is open to serving organizations in virtually any sector, particularly mid-sized companies seeking experienced leadership to guide periods of meaningful change. Her entrepreneurial mindset, collaborative leadership style, and commitment to mentoring future leaders position her as a valuable advisor for organizations focused on long-term sustainable growth.
Outside of her professional life, Alexandra enjoys hiking, swimming, and reading—activities that reflect her lifelong commitment to learning, wellness, and personal growth. Whether leading hundreds of journalists, launching innovative production models, mentoring emerging leaders, or contributing to board governance, Alexandra remains driven by a desire to help organizations adapt, evolve, and thrive. Her unique combination of executive leadership, operational expertise, communications excellence, and transformational experience makes her an outstanding candidate for corporate boards seeking strategic insight, governance excellence, and proven leadership during times of change.
Character:
Alexandra leads with integrity, professionalism, and a genuine commitment to developing both people and organizations. She builds trust by communicating transparently, leading collaboratively, and consistently placing organizational success above personal recognition.
Knowledge:
Her extensive experience spanning more than three decades provides deep expertise in communications, change management, crisis leadership, operational strategy, and executive management. She combines practical leadership experience with a comprehensive understanding of governance, organizational culture, and business transformation.
Strategic:
Alexandra excels at identifying opportunities for innovation while guiding organizations through complex operational and structural change. She consistently aligns long-term strategy with measurable execution, ensuring sustainable growth and organizational resilience.
Communication:
As an award-winning journalist and bilingual executive, Alexandra is an exceptional communicator who excels at storytelling, stakeholder engagement, executive messaging, and leadership communication. She brings clarity, confidence, and credibility to every conversation, particularly during times of uncertainty and organizational change.
