Adam Kapel is a seasoned sales and marketing executive with over three decades of experience. His unique career includes roles leading diverse marketing, sales, account management and strategy teams across a variety of technology start-up and Fortune 500 businesses. Now, he uses his extensive expertise as a coach, advisor, and narrative strategist for the next generation of business leaders.
Adam believes in the power of narrative to drive growth, improve sales, differentiate products and solutions and build brands. His approach is rooted in the belief that a company’s story is more than just a collection of product features or industry jargon—it is a strategic, client-centric narrative that fosters connection, builds credibility, powers revenue processes and creates lasting differentiation. Adam also uses narrative tools to do more than storytelling. Client-centric revenue processes, content marketing strategies and sales effectiveness training are just a few of the narrative-powered, growth initiatives Adam has spearheaded that have driven significant revenue and corporate successes.
Before evolving into his advisory role, Adam held executive positions at multiple high-growth organizations. Most recently he was the Chief Marketing Officer at DeepIntent (2023-2024), where he played a critical role in refining brand strategy and driving market engagement. Prior to that, he was the Chief Growth Officer at Flexe (2020-2023), where he led an integrated revenue team that spanned marketing, sales, account management and revenue operations, and was Chief Marketing Officer at the Ericsson division, Emodo (2018-2020), where he helped advance the company as a mobile data-powered advertising leader.
Adam’s career trajectory also includes key leadership roles at industry giants such as Microsoft, where he led U.S. Trade Marketing for Microsoft Advertising, aQuantive, where he served as VP of Sales & Marketing for Atlas before the company’s acquisition by Microsoft and VP, Marketing and Strategy at Thomson Prometric. His extensive background in marketing strategy, positioning, and revenue acceleration has also been honed through roles at Mixpo, Velti, Taykey, and Avenue A | Razorfish, amongst others.
Armed with a Bachelor of Arts in Speech Communications from the University of Minnesota-Twin Cities and a Master of Science in Organization and Management from Capella University, Adam blends academic insights with real-world leadership experience to guide companies through the complexities of modern B2B sales and marketing.
Now, as a semi-retired executive still deeply engaged in the industry, Adam continues to shape the future of marketing by sharing his expertise, coaching up-and-coming leaders, and crafting impactful stories that resonate in an increasingly competitive landscape. Whether through strategic advisory, coaching, or storytelling, he remains committed to helping organizations and individuals find their voice and stand out in a crowded marketplace.
Character
Adam Kapel is a dedicated and principled leader who thrives on mentoring the next generation of business professionals, deeply believing that accelerated growth and taking a human-based approach to people management must coexist.
Knowledge
With over 30 years of experience spanning marketing, sales, and growth strategy, Adam possesses deep expertise in B2B storytelling, market positioning, sales strategy and revenue acceleration for technology-driven businesses.
Strategic
Adam’s ability to develop and execute innovative growth and brand differentiation strategies has helped numerous organizations scale, establish market leadership, and drive sustainable success.
Communication
A master storyteller and skilled communicator, Adam excels at translating complex business concepts into compelling narratives that engage customers, build credibility, and fuel long-term business growth.
