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    Tag: sales strategy

    5 Essential Topics CPG Brands Must Cover During a Buyer Meeting

    Exciting news for anyone preparing to meet with major retail buyers! John O'Maley, a seasoned CPG expert with 41 years of experience, shares invaluable insights on how to crush your buyer meetings. Learn the five key areas you need to cover: your company, incremental product opportunities, pricing, advertising & marketing support, and your sales & marketing team. With these strategies, you’ll be well-prepared to impress and secure valuable retail partnerships. Check out John's detailed article for a deep dive into these essential tips. #CPG #SalesStrategy #MarketingTips #RetailSuccess #BuyerMeetings #JohnOMaley #ProductLaunch
    LEADAFI COUNCILS POST

    Go Ahead. Make My Day Boring.

    Ric Frances shares a refreshing perspective on effective sales calls in his latest article. Instead of the usual 'How are you?' approach, he advocates for making meaningful connections by offering value and promises tailored to the recipient's needs. A must-read for anyone looking to improve their sales strategy and client relationships.
    LEADAFI COUNCILS POST
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