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    Tag: Middle East

    Cross-Cultural Communication: A Key to Global Business Success

    The article emphasizes the critical role of cross-cultural communication in global business. Highlighting the case of Patrick T. O'Connor at Lockheed Martin, it shows how understanding and respecting cultural norms, values, and communication styles in South Korea, Japan, and Saudi Arabia can lead to successful business outcomes. Cultural sensitivity, indirect communication, and relationship-building are key themes.