I’m excited to share my professional biography, reflecting a journey of more than sixteen years dedicated to building brands, leading organizations, and creating experiences that drive meaningful business growth. From founding YKMD and partnering with global brands to serving in international leadership and governance roles, I remain passionate about helping organizations execute bold ideas that create lasting impact.

Edward Shelby is a seasoned executive and continuous improvement leader with over 60 years of experience transforming operations in supply chain, logistics, transportation, and hospitality. Through a powerful blend of strategic vision, lean expertise, and leadership development, Edward drives sustainable growth and builds high-performance cultures grounded in trust, efficiency, and accountability.

Patrick Schaub is a globally experienced hospitality executive recognized for driving operational excellence, brand transformation, and strategic growth across luxury hotel and integrated resort environments. With a career spanning over two decades and leadership roles across Asia, Macau, and the United States, Patrick has built a reputation for repositioning brands, optimizing performance, and creating distinctive guest experiences. His expertise in hotel operations, pre-opening strategy, and revenue management, combined with a commitment to authentic leadership and team development, has positioned him as a trusted and transformative leader within the industry.