I’m grateful for the journey that has taken me through entrepreneurship, entertainment marketing, filmmaking, and leadership within the Entrepreneurs’ Organization community. Over the past three decades, I’ve had the opportunity to build businesses, collaborate with incredible creative minds, and help organizations grow through both successes and challenges. I’m excited to continue contributing to the industries and communities that have shaped my career. Here is my biography.

I’m excited to share an updated look at my professional journey—one that reflects my passion for storytelling, leadership, and building meaningful impact across the entertainment and technology landscape. Over the years, I’ve been fortunate to help shape global campaigns, guide organizations through creative and strategic transformation, and collaborate with extraordinary teams and talent. Here is my biography.

I’m excited to share my executive biography, highlighting my journey across messaging, brand strategy, and digital marketing—helping companies build clarity, connection, and growth across industries and borders. If you're looking for a board member who knows how to align vision with impact.

Helene Sheeler-Johnson is a visionary marketing and communications executive with over two decades of experience transforming brands, launching industry-leading products, and guiding strategic growth for global corporations and emerging businesses alike. Known for her rare ability to blend creative storytelling with data-driven strategy, Helene has led multimillion-dollar campaigns, advised executive leadership, and built high-performing teams across sectors including tech, healthcare, entertainment, and green energy. Her leadership is grounded in integrity, insight, and a deep commitment to helping organizations thrive in a rapidly evolving marketplace.

Peter Hassen is a transformative marketing and branding executive with over 20 years of experience driving growth and innovation across sports, entertainment, and media. Known for his ability to craft impactful strategies that fuse creativity with measurable results, he has revitalized iconic brands, cultivated high-value partnerships, and created dynamic fan engagement platforms. From leading the Chicago Blackhawks’ historic turnaround to pioneering NIL education initiatives with NILENT Enterprise Solutions, Hassen has consistently delivered game-changing results. A forward-thinking leader, he combines deep industry knowledge, strategic vision, and exceptional communication skills to inspire teams, captivate audiences, and deliver sustained success for organizations and communities.