William “Joey” Himmelberg is an accomplished operational strategist, multi-unit business leader, and advisor known for transforming organizations through disciplined execution, people-centered leadership, and data-driven strategy. With more than 17 years of progressive responsibility across high-volume restaurant operations, digital transformation, workforce development, and organizational scaling, Joey has built a career defined by measurable results, resilient teams, and sustainable growth. His ability to blend tactical expertise with strategic clarity has made him a trusted leader to both multi-unit enterprises and emerging founders seeking to build strong operational foundations.

Raised in a third-generation McDonald’s Owner/Operator family, Joey developed a deep appreciation for operational excellence and service-driven leadership from an early age. This heritage shaped his understanding of the restaurant industry not merely as a business, but as an ecosystem built on people, process, and community impact. His early years in the industry instilled a work ethic centered on accountability, continuous improvement, and a genuine commitment to elevating those around him—values that would go on to define his leadership philosophy.

Joey’s transition into full-time leadership began as a Swing Manager and later as a Restaurant General Manager, where he managed one of the highest-volume McDonald’s restaurants in the region. Responsible for more than 300 employees and a complex multi-shift operation, he established himself as a performance-driven leader capable of orchestrating P&L oversight, staffing strategy, financial forecasting, and customer experience at scale. Through sustained year-over-year improvements in profitability, guest satisfaction, and team development, he built a reputation for cultivating high-performing managers and turning operational challenges into strategic opportunities.

His strong leadership trajectory culminated in his advancement to Owner/Operator, where he assumed responsibility for a multi-restaurant organization generating well above national averages in annual sales. Under Joey’s direction, his restaurants achieved system-wide performance goals for sales, guest counts, and cash flow an extraordinary four years ahead of schedule. His ability to outperform national benchmarks, strengthen unit economics, and streamline operational systems distinguished him as an operator capable of navigating both the demands of daily operations and the broader strategic imperatives of a competitive market.

Joey’s impact extended far beyond traditional operations. Recognizing the rapid evolution of digital consumer behavior, he emerged as a statewide leader in digital transformation and drive-thru innovation. As the Digital Lead for Montana’s McDonald’s business unit, he led initiatives that advanced mobile ordering, loyalty adoption, and delivery-channel growth—ultimately launching McDelivery from zero to $700,000 in its first year and scaling it into a $2 million yearly revenue stream. His work not only modernized the customer experience but also positioned his organization at the forefront of digital adoption across the region.

His leadership influence also reached enterprise-level strategic work as Operations Lead for the Montana business unit. In this role, Joey guided statewide operational strategy during a pivotal period of system-wide transformation. The unit achieved the #1 ranking in the United States in cash-flow growth and training verification, a testament to Joey’s commitment to operational rigor, system alignment, and leadership development. His peers consistently relied on him for guidance and mentorship, recognizing his ability to inspire confidence while bringing clarity to complex operational challenges.

Throughout his career, Joey has remained deeply committed to developing people. Whether mentoring emerging leaders, building new management pipelines during acquisitions, or teaching at the University of Providence, he consistently invests in cultivating talent and helping individuals reach their full potential. His belief that strong organizations are built on empowered people fuels his passion for leadership development and reinforces his role as both a strategic advisor and a community advocate.

Joey’s expertise spans far beyond restaurant operations, positioning him as a versatile leader across technology, hospitality, consumer services, and operations-focused industries. His advisory work helps early-stage founders design scalable systems, build disciplined operational structures, and translate early traction into sustainable growth. By combining hands-on operational knowledge with strategic foresight, he provides organizations with the tools and frameworks needed to navigate growth responsibly and confidently.

Today, Joey continues to expand his influence as an advisor, consultant, and board candidate. Motivated by a desire to share the lessons learned from years of building high-performing teams and navigating complex operational environments, he seeks opportunities to contribute to organizations driven by innovation, excellence, and long-term value creation. His journey reflects a leader who not only delivers results but inspires others to rise with him.

In every step of his career, Joey Himmelberg has demonstrated that operational excellence is not merely about numbers—it is about people, process, discipline, and vision. His leadership, forged through experience and guided by purpose, positions him as a strategic asset to any organization seeking sustainable growth, transformative thinking, and a culture of empowerment.

Character:
Joey brings unwavering integrity to every leadership role he assumes, consistently aligning his decisions with fairness and long-term responsibility. His commitment to developing others reflects a deep-rooted belief that strong organizations begin with strong people. He leads with humility and resilience, creating environments where trust and accountability thrive.

Knowledge:
Through nearly two decades of operational leadership, Joey has gained a sophisticated understanding of multi-unit operations, digital transformation, and organizational growth. His ability to extract insights from data and translate them into actionable strategies sets him apart as a thoughtful and informed decision-maker. His depth of experience allows him to anticipate challenges and design systems that support sustainable, scalable success.

Strategic:
Joey approaches every initiative with a future-focused mindset, ensuring that short-term actions align with long-term organizational goals. He excels at building scalable frameworks that streamline operations while enabling innovation and growth. His strategic foresight empowers teams to perform with clarity and confidence even in complex or rapidly evolving environments.

Communication:
Known for his clarity and authenticity, Joey communicates in a way that inspires alignment across diverse teams and stakeholders. He simplifies complex concepts without diminishing their importance, enabling others to engage meaningfully in decision-making. His communication style fosters transparency, collaboration, and shared ownership of results.