William Cook is a seasoned sales and account management executive with over three decades of experience in driving strategic growth, strengthening customer relationships, and building high-performance teams across the food and beverage, coffee, furniture, manufacturing, and consumer goods industries. Throughout his extensive career, William has demonstrated an innate ability to transform challenges into opportunities by aligning customer needs with tailored solutions and consistently exceeding performance benchmarks.
Currently serving as a Senior High Touch Account Manager at Wayfair Professional, William oversees a portfolio of over 60 key commercial accounts representing more than $5 million in annual sales. He is responsible for cultivating long-term relationships, managing high-value orders, and working cross-functionally with design and technology teams to ensure client satisfaction. His strategic thinking and sales acumen have allowed him to continuously outperform quotas and elevate service offerings for top-tier clientele.
Prior to Wayfair, William served as the East Coast Key Account Manager for de Jong DUKE LLC, where he was responsible for leading over 150 Office Coffee Service (OCS) operators and vending clients. He significantly expanded the company’s market reach, managed product performance metrics, and helped close deals with major accounts like W.B. Mason. During the challenges of the COVID-19 pandemic, William remained agile—ensuring operational continuity while maintaining strong client relationships and protecting revenue streams.
From 2010 to 2017, William played a pivotal role as the East Coast Sales Manager for Single Cup Coffee. There, he was instrumental in launching high-profile coffee brands such as Wolfgang Puck, Guy Fieri, Cake Boss, and Skinny Girl. His leadership resulted in over $500,000 in new revenue growth, while his mentorship of 21 broker representatives enhanced regional efficiency and sales output. William’s keen sense of market trends and branding helped secure shelf space in key retail locations including 7-Eleven and Bed Bath & Beyond.
Earlier in his career, William held leadership roles with Diedrich Coffee, Jones Soda, Big Geyser Inc., Acosta Sales & Marketing, and Crystal Geyser Eastern Distribution Corp. These positions allowed him to develop a comprehensive understanding of the beverage, retail, and distribution industries. His ownership of a private distribution business taught him firsthand the value of entrepreneurship, resilience, and adaptability.
William’s broad industry exposure has made him a versatile leader with deep knowledge of channel marketing, product development, retail execution, and customer experience. He has presented at numerous trade shows and conducted business reviews for audiences ranging from 50 to 100 professionals, emphasizing his strength in public speaking and team engagement.
His commitment to client-centric service is grounded in his personal mission: to be a trusted advisor, consistently deliver value, and promote continuous improvement in every engagement. William’s leadership philosophy centers on empathy, transparency, and performance. These values, combined with his practical expertise, make him a vital strategic asset to the organizations he serves.
Throughout his career, William has earned a reputation for his ability to connect the dots—linking market data with actionable insights, aligning business strategy with customer needs, and mentoring sales teams to maximize their potential. His deep knowledge of account management and revenue growth strategies is matched by his collaborative spirit and unwavering work ethic.
Beyond his professional life, William is passionate about travel and values the time he spends with his family. Though primarily focused on domestic markets, he brings a broad understanding of diverse business cultures and is conversational in Spanish. He holds a Bachelor of Fine Arts in Graphic Design from New York Institute of Technology, adding a creative dimension to his analytical and relationship-driven approach.
William is now actively seeking advisory and board opportunities as the next chapter in his distinguished career. With more than 30 years of experience, he is prepared to bring his leadership, insight, and passion to organizations looking for growth-minded guidance, strategic oversight, and practical business acumen.
Character:
William leads with integrity, dependability, and a sincere commitment to helping others succeed. His grounded, relationship-driven approach has earned him the trust and respect of clients, colleagues, and partners alike.
Knowledge:
With expertise spanning sales, marketing, account management, and product development, William possesses the knowledge to navigate complex business challenges and deliver results. His deep industry familiarity makes him a sought-after leader in multiple verticals.
Strategic:
William consistently demonstrates a long-term vision that aligns market trends with client needs. His ability to identify growth opportunities and execute them tactically has delivered consistent success across his career.
Communication:
William is an articulate communicator who excels in public presentations, team leadership, and client-facing interactions. His communication style is clear, persuasive, and always rooted in mutual respect and shared goals.
