Tricia Hrotko is a highly accomplished executive leader with over 25 years of experience driving growth, transformation, and operational excellence across the financial services and fintech industries. Renowned for her strategic vision, customer-centric leadership, and deep expertise in business operations and marketing, Tricia has a proven track record of delivering exceptional results and helping organizations navigate competitive and evolving landscapes.
Most recently, Tricia served as Chief Customer Officer for Digital Onboarding Inc., a fast-growing, private-equity-backed fintech start-up specializing in B2B SaaS solutions for financial institutions. During her tenure, she played a pivotal role in building the company’s post-sales infrastructure from the ground up, establishing implementation processes, customer success management programs, and expansion sales frameworks. Her leadership in hiring, training, and structuring high-performing teams directly contributed to achieving critical customer success KPIs, Net Revenue Retention (NRR) goals, and incremental sales targets.
Prior to her role in fintech, Tricia was Executive Vice President and Chief Revenue Officer at Clifton Savings Bank in New Jersey. Tasked with transforming a $1.5 billion recently converted mutual savings bank into a competitive community bank, she launched aggressive organic growth strategies, leading to record gains in core deposits. Tricia spearheaded the development and implementation of new products that generated over $60 million in new deposits and restructured retail and marketing teams to optimize performance and drive sustainable growth.
Earlier in her career, Tricia was Senior Vice President and Chief Marketing Officer at Sterling National Bank in New York City. There, she successfully repositioned the institution as a premier business bank within a crowded NYC market, fueling record asset growth. Her strategic brand consolidation efforts delivered $3 million in cost savings by merging multiple subsidiaries and product lines under a unified brand, streamlining operations and strengthening the bank’s market presence.
Throughout her career, Tricia has consistently demonstrated expertise across strategic planning, client relationship management, leadership development, business operations management, account management, brand management, integrated marketing, and business development. Her ability to lead cross-functional teams, drive customer engagement, and deliver measurable business results has earned her a reputation as a trusted leader and change agent.
Tricia is also a respected thought leader in the financial services and fintech communities. She has been a featured speaker and panelist at leading industry events, including the Financial Brand Forum, sharing insights on topics such as revenue growth, mergers and acquisitions, operational efficiency, marketing innovation, branding, and customer expansion strategies. Her written work has been published by The Financial Brand, further solidifying her role as a sought-after voice on strategic growth and customer success in the financial sector.
Holding a Bachelor of Science in Business Administration from Bryant University in Smithfield, Rhode Island, Tricia blends academic foundation with decades of practical leadership experience. While she has spent the majority of her career in domestic markets, she brings a broad, national perspective from working with banks and credit unions across the United States.
Outside of her professional pursuits, Tricia enjoys traveling, reflecting a personal passion for exploration and a commitment to lifelong learning. She has also served as a Marketing Advisor for a Historical Foundation, further demonstrating her dedication to supporting organizations with strategic insight.
Today, Tricia is actively seeking board service opportunities where she can leverage her extensive leadership, operational, and strategic expertise to support businesses in achieving their growth ambitions. She is energized by the opportunity to collaborate with leadership teams, share her experiences, foster innovation, and provide strategic direction that sparks transformative conversations. Tricia’s wealth of experience, combined with her unwavering commitment to excellence and organizational success, make her an outstanding candidate for board and advisory roles across the financial services and fintech sectors.
Character: Tricia Hrotko is a trusted and dependable leader known for her integrity, commitment to excellence, and passion for helping organizations succeed.
Knowledge: With over 25 years of executive experience, Tricia possesses deep expertise in financial services, fintech, business operations, strategic planning, and customer relationship management.
Strategic: Tricia consistently develops and executes innovative growth strategies that drive organizational transformation, revenue expansion, and market repositioning.
Communication: An accomplished public speaker and published thought leader, Tricia excels at conveying complex ideas clearly, fostering collaboration, and inspiring both internal teams and external stakeholders.
