“There Is No Finish Line”
Sue began her professional journey as a manager of an Athlete’s Foot Store in the Seattle market. She then moved forward in her career as a buyer for Eddie Bauer managing the inventory for 86 retail stores in the shoe and accessory departments.
Following Eddie Bauer, Sue achieved her ultimate goal when she was hired as a Technical Sales Representative for Nike. As a representative for Nike, Sue covered 4 states in the Northwest Region for 5 years. She was responsible for attending any event that Nike sponsored in the states of Washington, Idaho, Montana and Alaska. She also made presentations to any retail store within the 4 states that sold Nike products, to educate the retail sales staff on the benefits and value of Nike products for the consumer. Sue was given an award for “Technical Sales Rep of the Year” for the Western Region by her managers. She attended events and conventions in her territory as well as throughout the United States for Nike.
With more than twenty five years of dynamic, cross-industry success, Sue Spinazza is a distinguished sales and marketing leader whose tenacity, adaptability, and insight have fueled consistent achievements across medical sales, real estate, retail, and business development. Guided by her personal philosophy—“There is no finish line”—Sue approaches every opportunity with energy, vision, and a tireless commitment to excellence. Her career is a story of resilience, innovation, and top-tier performance, making her an exceptional candidate for board-level leadership roles across industries.
Earlier in her professional journey, Sue rapidly rose through the ranks of pharmaceutical sales by demonstrating unmatched skill in relationship-building, strategic planning, and results-driven execution. Her early tenure with UCB Biopharma set the tone for what would become a career of extraordinary achievement. Covering a broad spectrum of specialties—from oncology, neurology to dermatology and OB/GYN—Sue quickly distinguished herself with back-to-back President’s Club awards and multiple new product launch accolades. Her success wasn’t merely about hitting quotas—it was about forging lasting partnerships and shaping market access strategies with measurable impact.
At McKesson Health Systems, Sue deepened her influence by taking on the role of Strategic National Account Manager. Managing over $100 million in customer sales volume, she worked directly with hospital C-suite executives, pharmacy directors, and buyers to deliver comprehensive solutions that elevated the organization’s bottom line. Her ability to sign multimillion-dollar contracts, master GPO and IDN structures, and streamline distribution workflows underscored her mastery of complex sales ecosystems. Her leadership extended to team training and district presentations, where she shared her knowledge to elevate others.
Sue’s innovative mindset found further expression during her time at Black Rock Development, where she managed a multimillion-dollar advertising budget and led marketing for high-profile real estate projects. From branding to billboards, she oversaw every element of media and messaging, skillfully launching five websites and developing high-impact sales materials. Transitioning into real estate sales management, she closed over $40 million in waterfront home contracts while leading a team of new sales executives. This phase in her career highlighted her strategic versatility and entrepreneurial spirit.
Her return to healthcare with BioMérieux and later Invitae Genetics reaffirmed Sue’s unique capacity to navigate and thrive in highly specialized environments. At BioMérieux, she sold diagnostic equipment and assays across key hospital departments, earning another coveted President’s Club award. At Invitae, she expanded her impact into oncology and women’s health, launching new products and growing territory sales by over 120%. She served as a field trainer, mentoring new representatives and shaping the success of her teams.
Sue’s work with Baxter in 2023, selling hospital beds and medical equipment throughout the Northwest, further broadened her expertise in capital equipment sales. Throughout these experiences, her strength has remained in her ability to connect on a human level—whether with customers, colleagues, or corporate stakeholders. She brings more than technical skill; she brings emotional intelligence, empathy, and the courage to lead in evolving markets.
Her influence reaches beyond corporate borders. As someone who has lost family and friends to cancer, Sue has transformed her personal journey into purpose by dedicating time and energy to charitable causes like the Dana Farber Cancer Institute, the Mark Rypien Foundation, and Coaches for Cancer. These experiences, fueled by her gratitude and sense of service, have deepened her leadership perspective and reaffirmed her values: resilience, giving back, and leading by example.
Sue also served on the Board of Directors for the Chamber of Commerce for four years, chairing the Business Development Committee. This role reflected her commitment to community engagement and her belief in helping businesses scale and succeed. She also continues to support real estate associations and remains active in fundraising for national foundations such as Rob Gronkowski’s Cancer Foundation.
On the personal side, Sue leads an active lifestyle that mirrors her competitive drive. A lifelong sports enthusiast, she enjoys golf, pickleball, hiking, and water-based activities. Sue was a personal trainer at one time, and enjoys maintaining health and fitness a the gym and outdoors. Still devoted to a high level of fitness, and finds joy in travel and dining—experiences that fuel her curiosity and cultural awareness. These passions reveal a leader who not only knows how to win but also how to live fully and connect deeply.
Today, with more than 30 years of expertise, Sue Spinazza stands as an ideal candidate for organizations seeking board-level insight across industries. Whether it’s expanding into new markets, refining sales strategies, launching innovative products, or inspiring teams to achieve record-breaking results, Sue brings a rare mix of grit, grace, and gravitas to every endeavor.
Character:
Sue’s resilience as a cancer survivor and her dedication to volunteerism reflect a deep well of character and compassion. Her long-term relationships and community service underscore a commitment to integrity and meaningful contribution.
Knowledge:
With decades of success across healthcare, real estate, and marketing, Sue offers an exceptional breadth of knowledge. She understands the intricacies of technical sales, product launches, contract negotiations, and market strategy at both local and national levels.
Strategic:
Sue has consistently delivered multimillion-dollar results through strategic planning, team leadership, and territory growth. Her ability to navigate GPO/IDN dynamics, manage complex sales cycles, and lead product rollouts speaks to her visionary thinking.
Communication:
From training new reps to leading sales presentations and media campaigns, Sue’s communication skills are a cornerstone of her effectiveness. Her persuasive, clear, and adaptive communication style fosters trust and drives outcomes across industries.
