Sheri Roder is a highly accomplished executive with a diverse and extensive career spanning several decades. A strategic leader and expert in brand marketing, customer insights, and leadership development, Sheri has consistently demonstrated her ability to drive transformative change within organizations. Her experience spans numerous industries, where she has led marketing teams, advised C-suite executives, and mentored leaders to enhance their impact and drive growth. With a proven track record of success in both entrepreneurial and established corporate settings, Sheri has built a reputation for her strategic vision, innovative solutions, and ability to deliver results in highly competitive markets.
Sheri’s professional journey began with a foundational education in business and marketing, earning her a Bachelor of Business Administration (BBA) from The George Washington University School of Business, where she was recognized for academic excellence with membership in Beta Gamma Sigma, the international honor society. Her academic background laid the groundwork for a career marked by leadership, creativity, and an unwavering commitment to client success.
Throughout her career, Sheri has held significant leadership positions, most recently as the EVP, Chief of WHY at Horizon Media, a position she created and grew into an instrumental department that contributed to the agency’s transformative growth during her tenure. She has worked with numerous global organizations and high-profile clients, providing insights into customer behavior, brand strategy, and business transformation. Sheri’s ability to understand the unique challenges each company faces has allowed her to craft tailored strategies that align with both short- and long-term goals, delivering measurable outcomes.
A key area of expertise for Sheri lies in understanding human behavior and leveraging this insight for marketing success. She has successfully developed and implemented customer-centric approaches that not only engage consumers but also drive sustained business growth. With over 30 years of experience in marketing research and strategy, Sheri’s deep understanding of customer needs, behaviors, and trends has positioned her as a leading authority in developing impactful marketing campaigns.
Sheri’s work transcends customer insights and brand marketing, extending into the cultivation of future leaders. As a coach and mentor, she has equipped numerous executives and teams with the tools and strategies to elevate their leadership. Her passion for empowering the next generation was exemplified when she founded and led LIMITLESS@Horizon, a program dedicated to developing future female leaders within the agency. This initiative earned her recognition as a NOW-NYC Woman of Power & Influence by the National Organization for Women. Sheri’s leadership programs emphasize building high-performance teams, nurturing talent, and enabling individuals to thrive in dynamic business environments. She is also highly regarded for her contributions to advisory boards and industry committees, where she shares expertise on marketing innovation, leadership, and strategic direction.
One of Sheri’s standout contributions is her involvement with the CERTIFi by Mercy University Women in Leadership Program, where she serves as a member of the advisory committee. In this role, she helps shape the program’s curriculum and strategic direction, ensuring that it addresses the needs of women in leadership roles and equips them with the necessary tools to succeed in today’s competitive business landscape. Sheri is passionate about empowering women to break barriers in the workplace and achieve leadership success.
Sheri has held key other advisory positions with leading organizations, including Turner Broadcasting, City Harvest, and the National Research Council of the National Academies. As an Advisory Board Member for the Turner Ad Lab, Sheri played an instrumental role in guiding research initiatives that helped the company stay ahead of rapidly changing technologies and shifting consumer behavior in the media and advertising industry.
Sheri brings experience in digital, interactive, and experiential marketing, leveraging emerging technologies to craft smart, actionable solutions. Her background spans digital strategy, integrated campaigns, and immersive brand experiences, driving meaningful engagement across diverse platforms. This versatility positions her as a valuable partner for organizations navigating the evolving landscape of marketing and brand management.
Sheri has continued to invest in her professional development, earning certifications in Behavioral Economics from Wharton Executive Education and completing courses in Artificial Intelligence to better understand the evolving impact of AI on business strategies. Her commitment to learning and adapting to new trends keeps her at the forefront of industry changes, ensuring her clients remain competitive in an ever-evolving market.
With a robust career spanning leadership, marketing strategy, brand management, and customer insights, Sheri Roder is an influential thought leader and trusted advisor. Her commitment to excellence, combined with her vast expertise and passion for leadership development, has made her a sought-after expert across multiple industries. Sheri continues to lead by example, mentoring the next generation of leaders and helping organizations navigate complex challenges while driving innovation and growth.
Character
Sheri Roder is a results-driven executive with a strong ethical foundation, dedicated to inspiring and empowering others and leading with integrity.
Knowledge
With over 30 years of experience in brand marketing, customer insights, and leadership development, Sheri possesses deep expertise in driving growth through customer-centric strategies.
Strategic
Sheri excels in developing innovative, tailored strategies that align with business goals, leveraging her deep understanding of people, brands, and culture to deliver measurable outcomes. Her approach transforms complex dynamics into tailored solutions that resonate and deliver impact.
Communication
A skilled communicator, Sheri effectively advises C-suite executives and mentors leaders, ensuring clear, impactful messaging that drives organizational success.
