Saundra Price is a dynamic and forward-thinking executive with over 25 years of experience leading growth initiatives, forging strategic partnerships, and driving innovation across the architecture, engineering, and construction (AEC) industry. As the Associate Director of Project Development at W.E. O’Neil Construction, she plays a pivotal role in aligning market opportunities with long-term business strategy, leveraging her unique ability to navigate political markets, anticipate industry shifts, and inspire collaborative success. Her influence spans across the Southern California built environment, where she is widely recognized as a relationship-builder, visionary thinker, and cultural change agent.
Throughout her career, Saundra has consistently delivered measurable results in business development and strategic planning. She has built and retained a high-value network of clients, leading project capture strategies that have driven sustainable revenue growth and elevated organizational visibility. Her sector-spanning experience includes working with MEP firms, architectural practices, structural engineering firms, and general contractors focused on tenant improvement. This cross-functional expertise equips her with a holistic understanding of how to take a building—and a company—from concept to reality. Her talent lies not just in deal-making, but in understanding the operational, political, and human frameworks that drive sustainable impact.
In addition to her corporate leadership, Saundra is a committed community builder and advocate for professional development in the AEC and business development sectors. She currently serves as President of the Society for Marketing Professional Services, Los Angeles chapter (SMPS/LA), where she leads programming, membership engagement, and regional collaboration. Her prior leadership includes Co-Chairing the 2023 SMPS Pacific Regional Conference, which achieved the first sold-out status in the organization’s history. She also holds the position of Secretary on the Board of Directors for the Los Angeles Business Council (LABC), where she has served since 2008. Within LABC, she co-chairs multiple committees including the Architectural Awards Planning Committee, Design Jury, and Programs & Membership initiatives.
Saundra extends her leadership into the Urban Land Institute (ULI), where she sits on the Sponsorship Committee and mentors 17 professionals through the ULI GROW2025 program. She is also a member of Women in Construction and serves on the Advisory Board for the Business Development Confidential podcast, available on Spotify. Her expertise in communication and client engagement is reflected in her many speaking and panel moderation roles, and she is frequently quoted in industry publications.
Personally, Saundra is passionate about uplifting others—whether through career mentorship or creating inclusive workplace cultures. Her values are reflected in her love for horses, animal rescue, outdoor activities like golf and waterskiing, and a deep appreciation for family and friendships. She lives by the quote: “You can’t go back and change the beginning, but you can start where you are and change the ending.”
Now actively exploring board roles across industries—including tech, marketing, PR, and industry-agnostic spaces—Saundra is ready to bring her experience, insight, and leadership to new ventures. She is particularly excited about opportunities where she can support strategic growth, shape organizational culture, and guide companies toward long-term success through innovation and integrity.
Character: Saundra is a values-driven leader who fosters uplifting cultures, leads with integrity, and is deeply committed to empowering others.
Knowledge: With over 25 years in the AEC industry, Saundra brings deep expertise in infrastructure, business development, and cross-functional project execution.
Strategic: She excels at aligning market trends with long-term growth strategies, driving innovation and sustainable value through strategic partnerships.
Communication: A skilled communicator and respected voice in the industry, Saundra builds trust through collaboration, mentorship, and public engagement.
