Ronda Sheldon is a seasoned executive with over three decades of experience in merchandising and buying, while serving as the Vice President of Merchandise Operations at HDS Trading Corp. Based in North Brunswick, NJ, Ronda has a proven track record of elevating product assortments, broadening customer bases, and enhancing market positioning. Her strategic mindset has been instrumental in reviewing thousands of SKUs, providing insights for product expansion and discontinuation that align with consumer trends.

Ronda’s collaborative nature has enabled her to work effectively with creative teams, resulting in improved packaging, photography, and style guides that increase brand appeal. Her global business acumen is demonstrated by her hands-on approach to supplier relations, including numerous supplier meetings in China to optimize product assortments. Prior to HDS Trading Corp, she served as Executive Vice President-Merchandise Operations at Richards Homewares, Inc., where she expanded product lines and achieved significant revenue growth through cost-saving initiatives and innovative product designs.

At Organized Living, Ronda revitalized product assortments and spearheaded the opening of new retail locations, including a Closet Design Center and an online store, enhancing gross profit margins through effective merchandising strategies. Earlier in her career, as Marketing Manager for IRIS USA, Inc., she led a team responsible for marketing activities across multiple channels, contributing significantly to the company’s bottom line through new product development. As a Senior Merchandise Buyer at Organized Living Inc Lenexa, Ronda was instrumental in developing private branding programs, increasing SKU assortments, and dramatically expanding customer choices.

Ronda’s educational background includes studies at Rockhurst University, which provided a solid foundation for her professional journey. Throughout her career, she has honed skills in category management, team leadership, overseas sourcing, forecasting, planning, marketing management, expense control, new product development, purchasing, branding strategies, vendor relations, and product development.

Character: 
Ronda Sheldon is a seasoned and innovative executive known for her collaborative and hands-on approach to supplier relations and product development.

Knowledge: 
With over three decades of experience, Ronda has a deep understanding of merchandising, buying, and market positioning, demonstrated through her strategic review of thousands of SKUs and effective merchandising strategies.

Strategic: 
Ronda’s strategic mindset has led to significant achievements, including expanding product lines, enhancing gross profit margins, and optimizing inventory through data-driven insights and trend-forward designs.

Communication: 
Ronda excels in collaborative innovation, working effectively with creative teams and presenting new product assortments during strategic meetings with retail buyers, showcasing her leadership in product innovation.