Rom Krupp is a seasoned entrepreneur, technologist, and data strategist with over two decades of experience driving innovation at the intersection of hospitality, operational technology, and artificial intelligence. Currently, Rom serves as the Founder and CEO of OneDine, a leading digital platform revolutionizing restaurant technology, and is the visionary behind Red Onion (formerly Marketing Vitals), an award-winning analytics company dedicated to turning complex restaurant data into actionable insights, effectively helping brands convert “data into dollars.”
Rom’s career began in the mid-1990s when he assisted family members with selecting restaurant technology solutions. What started as a favor rapidly evolved into a lifelong passion for the dynamic, innovation-driven hospitality industry. Throughout his career, Rom has collaborated with over 400 restaurant brands, ranging from independent operators to international franchises, guiding them through digital transformations, strategic market initiatives, and operational excellence.
Rom’s breakthrough came after nearly 17 years in the field when he recognized a significant gap: restaurants traditionally analyzed operational data without effectively connecting it to guest behavior, staff performance, menu preferences, and customer loyalty. This critical insight inspired the launch of Marketing Vitals (now Red Onion), a pioneering analytics platform merging operational reporting with genuine customer experience insights. Under his leadership, Marketing Vitals earned Start-Up of the Year (2014) and Company of the Year (2015) awards from the Business Intelligence Group, and Rom himself was recognized as Executive of the Year in 2015.
A recognized thought leader in “customer interception,” Rom pioneered this innovative marketing approach that employs predictive analytics and real-time data to anticipate customer needs, enabling proactive, personalized outreach ahead of competitors. He also introduced IncentivizeMe!, a gamified employee performance tool that normalizes hospitality metrics, fostering fairness and motivation, especially resonating with younger workforce generations. This product received the New Product of the Year award in 2014 from the Business Intelligence Group.
Beyond his operational roles, Rom contributes actively to the industry as a Venture Partner at Emerging Fund, supporting breakthrough technology and innovative restaurant concepts. He is also a respected member of the Forbes Dallas Business Council and has been repeatedly recognized in Nation’s Restaurant News’ The Power List: Reader Picks (2020-2022).
Rom communicates complex concepts clearly, frequently speaking at global industry events and contributing insights to influential publications. He has delivered keynote speeches at numerous prestigious industry conferences, sharing insights on innovation, data strategy, and hospitality technology trends.
Guided by his core belief that “most people are good most of the time,” Rom’s empathetic, inclusive leadership style prioritizes collaboration, creativity, and accountability. His passion extends into personal interests as well; an avid photographer since age 10, Rom applies his keen eye for detail both professionally and personally. He also maintains a wellness-focused lifestyle, balancing daily workouts with professional commitments.
Rom Krupp now seeks additional board roles, eager to leverage his extensive experience in digital transformation, product scaling, and data-driven growth strategies to empower forward-thinking organizations. His integrity, strategic insight, and people-first philosophy position him as an invaluable asset to any leadership team.
Character: Rom leads with empathy, integrity, and a people-first mindset, believing that most people are good most of the time.
Knowledge: With over 20 years of experience in technology and hospitality, Rom is a recognized expert in data strategy, operational tech, and AI-driven innovation.
Strategic: Rom has a proven ability to identify industry gaps and create scalable, purpose-driven solutions that align with business goals and market shifts.
Communication: As a global speaker and thought leader, Rom effectively communicates complex ideas in relatable ways, inspiring innovation across all organizational levels.
