Roberto Martinez is a seasoned international strategist with over 35 years of experience in business development, marketing, and operations across the globe. Holding an MBA from Harvard Business School, Roberto has built a distinguished career leading strategic initiatives that drive revenue growth and EBITDA across diverse industries and markets. Fluent in English, Spanish, and Portuguese, he possesses a unique ability to navigate complex cross-border transactions, leveraging his deep understanding of global markets, particularly in the US, Europe, and Latin America.
Roberto’s career began at Bain & Company, where he honed his skills in strategic consulting, guiding Fortune 500 companies through critical business challenges. He later led the Privatization and Corporate Strategy Practice at Barents Group LLC, a KPMG subsidiary, where he successfully executed mergers and acquisitions across emerging markets. His leadership transformed a loss-making venture into a profitable business by securing high-value contracts and delivering impactful results.
At Dell, Roberto launched and grew the company’s operations in Brazil, achieving top market share rankings and driving significant revenue growth. His marketing innovations earned Dell recognition as the “Top Direct Marketer of 2000” in Brazil. Roberto continued to demonstrate his strategic prowess at Capital One, Coca-Cola Enterprises, and Cash America International, where he led marketing and operations teams to new heights, including the successful turnaround of Cash America de Mexico.
As Senior Vice President of Sales and Marketing at Ultimate Linings, Roberto led global initiatives that positioned the company as a leader in protective coatings. He also founded and led Caravel Global Advisors, LLC, where he provided strategic and marketing leadership, including due diligence services for acquisitions and the development of international business plans for private equity holdings. Roberto’s recent completion of an Executive Education Certificate in Artificial Intelligence from MIT Sloan School underscores his commitment to staying at the forefront of business strategy innovation.
Character: Roberto Martinez is a visionary leader known for his ability to navigate complex global markets and deliver transformative business results. His career is marked by integrity, adaptability, and a deep commitment to creating value through innovation and strategic foresight.
Knowledge: With a Harvard MBA and over 35 years of experience, Roberto brings extensive knowledge in international business development, strategic planning, and market entry across diverse industries. His fluency in multiple languages and cross-border expertise have made him a trusted advisor and leader in global business.
Strategic: Roberto has a proven track record of executing successful market entry strategies, M&A transactions, and business turnarounds. His strategic acumen has driven significant revenue growth, expanded market presence, and enhanced profitability for companies in the US, Europe, and Latin America.
Communication: A bilingual communicator, Roberto excels in building and leading cross-functional teams, fostering collaboration across borders, and effectively articulating complex strategies. His ability to communicate across cultures has been a key asset in his global leadership roles, ensuring alignment and successful execution of business objectives.
