“Success Is Earned, Not Assumed.”
Rob Donner is a seasoned media sales executive with over two decades of experience driving strategic growth, delivering multimillion-dollar sales outcomes, and forging long-term client relationships across traditional and digital platforms. Known for his integrity, adaptability, and relentless pursuit of excellence, Rob has consistently proven himself as a dynamic leader in the fast-evolving advertising landscape.
Currently serving as Account Director at AudienceXpress, Rob has been instrumental in leading some of the company’s most high-performing client relationships. Since joining in 2014, he has overseen accounts generating over $10 million annually, much of which stems from self-initiated outreach and conversion of new business from agencies unfamiliar with the platform. His sales strategies span linear and digital formats, both local and national, integrating partner tools like Beeswax, Freewheel, LiveRamp, and Epsilon.
Rob’s leadership shines in his ability to bridge internal departments and external partners to create and launch innovative media products. By uniting tech teams, inventory managers, and client feedback loops, he has shaped offerings that consistently exceed client expectations. His transparent communication style has earned him a reputation for trust and reliability, hallmarks that have led to long-standing client loyalty and continual growth.
Before AudienceXpress, Rob was the Northeast Region National Sales Manager for Entravision Communications Corp. There, he directed sales for seven Univision and UniMás affiliates, overseeing teams across multiple cities. Under his guidance, the station group achieved its best-ever national performance in 2012, beating budget forecasts and capturing record-breaking political advertising revenue.
At Entravision, Rob demonstrated a knack for first-time advertiser acquisition, bringing onboard top-tier clients like Honda, Subway, Aero Mexico, and others who had never previously advertised with the station group. This innovative spirit and hustle underscore his career-long ability to identify untapped potential and execute strategies that convert.
Rob also held pivotal roles with Tribune Corp, managing national sales for Fox and WB affiliates, including during critical high-demand events like the Super Bowl and World Series. Earlier in his career, he honed his national sales expertise at MMT Sales and Marketplace Media, working with an array of networks and publications in niche markets such as military bases and university newspapers.
A graduate of UC Santa Barbara with a degree in Political Science, Rob balances his analytical thinking with a deep understanding of human behavior—a skill set that informs his intuitive and effective client engagement strategies. His education, combined with field experience from Santa Barbara to New York, has equipped him with both the data-driven mindset and interpersonal dexterity required to thrive in competitive media environments.
Beyond his professional achievements, Rob is a licensed private pilot and maintains conversational fluency in Spanish—testament to his multifaceted capabilities and dedication to continuous learning. Whether flying or selling, Rob’s approach is always the same: be prepared, be intentional, and never stop improving.
Throughout his journey, Rob has cultivated a leadership style rooted in persistence, empathy, and precision. He thrives in complex situations, leads by example, and is deeply committed to empowering those around him to rise to their full potential. His story is one of consistent reinvention and rising to meet every challenge with grit and grace.
Rob Donner is not just a media professional—he’s a trusted partner, a growth architect, and a voice of reason in an industry that never slows down.
Character:
Rob is defined by his integrity, resilience, and unwavering work ethic. He consistently earns the trust of clients and colleagues through honesty, follow-through, and a willingness to tackle challenges head-on.
Knowledge:
With over 25 years of experience in media and sales, Rob possesses a nuanced understanding of both legacy platforms and emerging digital technologies, enabling him to navigate complex market dynamics with clarity and confidence.
Strategic:
Rob has repeatedly built new revenue streams from scratch, transforming cold leads into loyal clients through precise targeting and innovative product development strategies that align with business goals.
Communication:
A natural communicator, Rob builds strong relationships through transparent dialogue, active listening, and clear, persuasive messaging—both internally with teams and externally with clients and stakeholders.
