Rita Oaks is a seasoned business development leader and the Owner of CoolWater Management, where she has been a driving force since 2012. With over 12 years of experience as a consultant, she specializes in developing strategies that promote top-line growth and bottom-line profitability for organizations across diverse industries. Her expertise spans Strategic Sales Leadership, Revenue and Margin Growth, New Business Development, and Customer Engagement.
At CoolWater Management, Rita focuses on creating visionary leaders and empowering teams to achieve shared success. She is adept at transforming companies, whether they are startups, organizations seeking growth, or businesses in need of a turnaround. Her approach revolves around building customized plans that leverage the resources of her clients, ensuring sustainable and impactful results.
Before founding CoolWater Management, Rita held several key leadership roles in sales and business development. As Director of Sales at DoubleStar Corp., she was recruited to launch a new business model, transitioning the company from direct sales to distribution and retailer programs for consumer products. At D&H Distributing, she managed key national accounts for consumer products, focusing on third-party retail distribution. Rita also served as a National Account Manager at Omron Healthcare, where she directed sales strategies to re-launch fitness and medical device products and expanded the brand into new channels.
Rita’s strengths include Leadership Training, Team Building, Vendor & Client Negotiations, Budgeting and Forecasting, and the development of Infrastructure through Policies and Procedures. Her comprehensive understanding of diverse industry’s is further underscored by her endorsements in key areas such as Sales Management, Product Development, Key Account Development, and New Business Development.
With a proven track record of success and a deep commitment to driving business growth, Rita Oaks continues to be a leading figure in strategic sales and business development. She is based in Greater Minnesota, where she collaborates with a wide range of clients, helping them navigate the complexities of today’s ever-changing business landscape.
Other Achievements:
- Chair of Sales and Merchandising Council – Distribution
- Co-Chair Patient Advisory Committee, Riverwood Healthcare
- Guest Speaker for Riverwood Healthcare Governing Board of Directors
- Curriculum Advisor – Mankato State University Customer Experience Program
- Host of Customer Appreciation Event with 400 attendees.
- Creator of Sales Training Programs for Distribution and Retail employees.
- Master’s Circle Sales Award, four consecutive years for outstanding sales growth.
- Building Business Sales Award, for competitive brand conversion.
- Import/Export Agent
Character: Rita Oaks is a dedicated and results-driven leader with a passion for empowering teams and achieving shared success.
Knowledge: She possesses extensive expertise in strategic sales leadership, business development, and customer engagement across various industries.
Strategic: Rita excels at creating tailored business strategies that drive both top-line growth and bottom-line profitability.
Communication: Her strong communication skills enable her to effectively lead teams, negotiate with vendors and clients, and build robust customer relationships.
