Mike Hattub, a seasoned executive with over a quarter-century of expertise, currently holds the position of Chief Solutions Officer at AnalyticsIQ. His distinguished career is marked by a relentless pursuit of innovation within the realms of database marketing, consulting, and financial services. Mike has been instrumental in the evolution of AnalyticsIQ, where his leadership fosters an environment that blends data science with cognitive psychology to decipher the complexities of consumer decision-making. Under his guidance, AnalyticsIQ has emerged as a pioneering force in predictive analytics and marketing data, empowering brands to cultivate growth, engagement, and loyalty through personalized experiences across multiple channels.

Mike’s strategic vision as Chief Solutions Officer has been pivotal in fortifying partnerships with diverse sectors, including financial services, insurance, retail, healthcare, education, non-profit, CPG, and media. His acumen ensures that clients receive unparalleled insights into consumer and business behavior.

Prior to his current role, Mike served as Chief Strategy Officer and Chief Operating Officer at AnalyticsIQ, demonstrating exceptional ability in steering the company toward operational excellence and strategic growth. Before joining AnalyticsIQ in January 2010, Mike founded Hattub Inc. in 2007, offering marketing services consulting focused on data and analytics-based solutions. Hattub, Inc. became AnalyticsIQ’s largest client in 2009, leading to its acquisition by AnalyticsIQ later that year.  Mike began his career at Equifax Credit Marketing Services in 1994.  This was followed by time a Coverdell & Company performing insurance analytics and marketing, then another role at Equifax in Decision Solutions.  From there Mike was the first employee hired at Sigma Analytics in 1998 which was sold to Merkle in 2004.  This is where Mike stayed until starting Hattub, Inc.

Mike’s professional journey is also distinguished by a truly global footprint. Having lived abroad for two years in Marbella, Spain, and conducted analytics-based projects across 25+ countries, Mike has developed a unique international perspective that enhances his ability to craft solutions that resonate across diverse cultural and economic landscapes. His global mindset is further reflected in his philanthropic endeavors, including founding and supporting a girls’ school in southern India that houses, feeds, and educates 30 young girls.

Mike’s academic credentials are equally impressive. He earned an MBA with a concentration in Finance from Georgia State University – J. Mack Robinson College of Business after completing his BS in Mathematics from the University of Rhode Island. His formative years were spent at Wake Forest University, where he laid the groundwork for his future endeavors.

In every role he has held, Mike Hattub has exemplified transformative leadership and a dedication to harnessing the power of data to drive success while maintaining a deep commitment to creating opportunities for others on a global scale.

Character:
Mike Hattub embodies integrity, dedication, and a results-driven mindset that inspires trust among clients, colleagues, and partners. His strong ethical foundation and commitment to collaboration make him a reliable and respected leader in the industry.

Knowledge:
With over 30 years of professional experience and a robust academic background in mathematics and finance, Mike possesses unparalleled expertise in data analytics and marketing strategy. His ability to blend cognitive psychology with data science sets him apart as an innovator in understanding decision-making processes.

Strategic:
Mike has a proven track record of scaling businesses, exemplified by his leadership at AnalyticsIQ, where he has contributed to year-over-year revenue and EBITDA growth for the past 15 years. His ability to craft and execute effective strategies enables organizations to leverage data for sustainable growth and success.

Communication:
Known for his collaborative approach, Mike excels in building strong partnerships and conveying complex ideas with clarity. His communication skills have been instrumental in fostering client trust and driving actionable insights that deliver measurable results.