“My mission is to lead with empathy and innovation, creating educational solutions that empower learners and educators to reach their highest potential.”
Matthew Campbell, President of EdTech Expertz, is a pioneering leader in education technology, AI, product development, and instructional design whose career spans over two decades and includes transformative roles at global industry powerhouses and agile startups alike. As an empathetic and forward-thinking executive, he has built and led large-scale cross-functional teams, launched high-impact digital products, and introduced game-changing AI innovations across the K–12, higher education, and early childhood education landscapes. From classrooms to corporate boardrooms, Matthew’s influence is felt in the programs he’s created, the teams he’s inspired, and the learners he’s empowered.
Matthew’s career began at the ground level—as a high school social studies teacher and track coach—where he cultivated a deep appreciation for student engagement and the instructional process. This foundational experience would later shape his approach to product development, grounding innovation in empathy, pedagogy, and learner outcomes. His passion for education and leadership led him to earn a Master’s degree in Educational Administration, equipping him with the skills to transition from classroom teaching to curriculum development and product strategy.
As an Instructional Designer at Pearson, Matthew quickly distinguished himself as a creative problem-solver and strategic thinker. He played a pivotal role in designing asynchronous courses for prestigious institutions such as USC, Wake Forest, and the George Washington University. With each project, he deepened his mastery of instructional design, learning management systems, and project management. His promotion to Lead Instructional Designer and later Instructional Design Manager allowed him to influence large-scale educational initiatives, including the launch of 12 online master’s degree programs at USC.
Matthew’s next major chapter unfolded at the Housman Institute, a startup focused on early childhood education and professional development. As the Chief Product Officer, he showcased his entrepreneurial spirit, launching four innovative products within his first year. His ability to construct entire product ecosystems from scratch—negotiating contracts, setting up digital infrastructures, and building go-to-market strategies—underscored his versatility and operational acumen. During his time there, he also served as interim COO, overseeing sales, IT, and marketing, further demonstrating his readiness for executive leadership across all business functions.
In his most recent and perhaps most defining role as Senior Director of Instructional Design at McGraw Hill, Matthew led a team of over 100 professionals tasked with designing the digital curriculum for the company’s entire K–12 product suite. His visionary leadership not only influenced products generating over a billion dollars in value but also drove digital transformation across the organization. He spearheaded the integration of Artificial Intelligence (including GenAI solutions), resulting in multimillion-dollar savings, faster time-to-market, and more dynamic learning experiences. His AI initiatives included development of tools like AI Writing Assistants, redefining content development, and transforming how McGraw Hill worked with outside vendors.
Outside of his professional roles, Matthew has served on several nonprofit and educational boards. His board service reflects his commitment to strategic oversight, community impact, and the advancement of education at all levels. He is also a sought-after speaker and podcast guest, having led training for university presidents, delivered large-scale staff workshops, and been featured on education-focused programs such as “10 Job Application Secrets for Teachers.”
Internationally, Matthew has provided consulting services to education organizations in South Korea, Abu Dhabi, and the United Kingdom, further broadening his perspective and enriching his global understanding of learning systems. Despite his extensive experience and technical sophistication, he remains deeply committed to his roots: building relationships, fostering innovation through empathy, and uplifting others. Whether working with a startup team or a Fortune 500 executive board, Matthew brings a powerful combination of business strategy, creative leadership, and heartfelt purpose.
Beyond the office, Matthew finds joy in science fiction, fantasy football, and coaching his daughters’ basketball teams—activities that reveal his balance of imagination, competitiveness, and devotion to family. These personal dimensions translate into a leadership style that is both visionary and grounded, empathetic yet results-oriented. He doesn’t just lead with his mind; he leads with heart.
Today, Matthew Campbell stands at the intersection of education, technology, and leadership—ready to serve on corporate and nonprofit boards, advise startups, and continue shaping the future of learning in his role as President of EdTech Expertz. He is actively seeking board roles where his experience in AI, instructional design, business development, and team leadership can make a lasting impact. His ultimate mission remains unchanged: to transform educational ecosystems so that learners, educators, and institutions alike can thrive in a more connected and compassionate world.
Character:
Matthew’s character is defined by empathy, integrity, and a commitment to empowerment. He consistently creates environments where collaboration, compassion, and innovation flourish.
Knowledge:
With over 20 years of experience across K–12, higher education, and EdTech, Matthew brings unmatched expertise in instructional design, AI innovation, and product strategy. He combines technical knowledge with pedagogical insight to develop cutting-edge, learner-centered solutions.
Strategic:
Matthew excels in building and executing transformative strategies—from startup roadmaps to enterprise-scale AI deployments. His forward-thinking vision has helped companies save millions, improve customer satisfaction, and respond nimbly to evolving market demands.
Communication:
An inspiring leader and engaging speaker, Matthew communicates with clarity, authenticity, and impact. Whether training large teams or advising C-level executives, he ensures alignment, fosters motivation, and translates complex ideas into actionable goals.
