Matt Wickham is a dynamic and results-driven executive with over three decades of experience transforming underperforming organizations, spearheading large-scale initiatives, and cultivating operational excellence across the telecommunications and technology industries. Known for his motivational leadership style, Matt seamlessly engages in high-level discussions within the C-suite and contributes directly to working-level teams, fostering an environment of growth, innovation, and efficiency. His adaptability and expertise span a wide array of functions, including sales, customer service, program management, and change management, making him a highly versatile leader.
His prior experience includes Senior Vice President of Sales and Operations at Cogeco Connexion, Matt oversees both residential and B2B sales channels across Quebec and Ontario, where he drives top-line revenue growth and operational efficiency. In this role, he leads various teams, including contact centers, field and network technicians, and network operations, with a focused mandate to enhance customer experience while streamlining operational costs. Matt’s strategic direction at Cogeco has significantly elevated the company’s market position and reputation, affirming his commitment to organizational success.
Prior to his role at Cogeco, Matt served as Vice President of B2C Mobile Sales for Samsung Canada, where he was instrumental in driving market share growth through strategic partnerships with carrier partners and national retailers. His innovative strategies expanded the reach of Samsung’s mobile product lines, demonstrating his keen understanding of market dynamics and consumer needs. Matt’s short tenure at Samsung reflects his impact as a transformative leader, even within brief time frames.
Matt’s extensive career at Rogers Communications includes multiple executive roles, where he consistently delivered impactful results. As Vice President of Branded Retail, he developed a multi-year retail transformation plan that optimized sales and significantly reduced costs, while leading over 3,000 employees across 700 stores. His ability to revitalize retail spaces and elevate the customer experience garnered national recognition, positioning Rogers as one of Canada’s top retailers.
Further contributing to Rogers Communications, Matt served as Vice President of National Dealer and Regional Sales, where he streamlined the dealer network and introduced measures to improve profitability across Canada. His leadership led to a 28% revenue increase, underscoring his expertise in managing large, multi-faceted sales channels and reinforcing dealer partnerships. His impact extended to Rogers’ Business Transformation project, where he integrated all customer care, billing, and product management systems, creating an elevated customer experience.
Matt’s role as Vice President of Fido Integration highlights his ability to manage complex mergers, as he successfully integrated Fido into Rogers, generating $100 million in in-year value. His efforts established a dual-brand strategy that provided both operational synergies and expanded capabilities for Rogers and Fido customers. This achievement stands as one of Canada’s most significant telecommunications mergers, reflecting Matt’s visionary approach and expertise in organizational integration.
Outside his corporate roles, Matt has been active in community leadership, serving as the Campaign Cabinet Chair for the United Way of Halton and Hamilton. His dedication to supporting communities and raising awareness exemplifies his commitment to social responsibility. Additionally, Matt has contributed his insights on integrations and brand strategy to academic circles, including a presentation at Columbia Business School, further demonstrating his role as a thought leader in his field.
In terms of educational background, Matt attended York University and has completed various professional courses in Quality, Change Management, and Team Building. His continued dedication to learning has shaped his perspective on leadership, allowing him to stay current with industry trends and continuously adapt to changing market demands. His pursuit of knowledge enhances his ability to lead in today’s dynamic business environment.
Character:
Matt Wickham is widely recognized for his unwavering integrity and strong ethical values, guiding his professional conduct and fostering a positive work environment built on trust and respect. His dedication to transparency, fairness, and accountability has earned him deep respect from colleagues and subordinates across all levels.
Knowledge:
With over 30 years of comprehensive experience in telecommunications, Matt possesses extensive knowledge in sales, customer service, and strategic management. His commitment to staying current with industry advancements enables him to navigate complex challenges effectively and make data-driven decisions that drive business growth.
Strategic:
Matt is a visionary leader with a keen ability to anticipate industry trends, identify growth opportunities, and align comprehensive strategies with long-term organizational goals. His track record of achieving sustainable growth and competitive advantage demonstrates his capacity to lead complex transformations and drive impactful results.
Communication:
An exceptional communicator, Matt effectively conveys complex ideas with clarity across diverse audiences, from C-suite executives to operational teams. His emphasis on active listening and empathy fosters open dialogue, collaboration, and a shared understanding within the organizations he leads.
