Lynn R. Kahle, Ph.D., is a highly respected scholar, educator, and consultant with over four decades of experience in consumer psychology, marketing communication, and sports marketing. As Professor Emeritus at the University of Oregon’s Charles H. Lundquist College of Business, Lynn has made significant contributions to both academic research and practical marketing applications, earning a reputation as a thought leader in understanding consumer behavior and its impact on business strategies.

Dr. Kahle’s academic journey began with a Ph.D. in Social Psychology from the University of Nebraska–Lincoln, after a Master’s degree in Social Science from Pacific Lutheran University. His solid educational foundation has been a critical asset throughout his distinguished career. Beginning as a postdoctoral fellow at the University of Michigan’s Survey Research Center, he developed expertise in advanced research methodologies that shaped his future scholarship.

Lynn’s tenure at the University of Oregon spanned over 34 years, where he held the prestigious Thomas C. Stewart Distinguished Faculty and Ehrman Giustina Professorships in Marketing. During this time, he also served multiple terms as Marketing Department Head and directed the Ph.D. program at the Lundquist College of Business. His leadership extended beyond administration into teaching and mentoring, where he inspired countless students in courses on marketing communication, consumer behavior, innovation, and international marketing.

In 2018, Dr. Kahle expanded his influence by serving as Sports Marketing Program Director and Visiting Scholar at Pace University’s Lubin School of Business. His specialization in sports marketing is further underscored by his role as Series Editor for the Sports & Entertainment Marketing series published by Business Expert Press. This focus on sports marketing complements his broader research on consumer psychology, particularly within multicultural and digital environments. 

Dr. Kahle is an accomplished author with several influential publications. His works include Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments (2013), which examines the intersection of cultural beliefs and consumer behavior; Communicating Sustainability for the Green Economy (2013), focusing on sustainability communication strategies; and Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011), offering insights tailored to the sports industry. The American Psychological Association invited him to serve as Editor-in-Chief of its (2022) Handbook of Consumer Psychology. These publications and others highlight his dedication to applying psychological principles to real-world marketing challenges.

Beyond academe, Lynn remains actively engaged in his community as Vice President of the Eugene Concert Choir nonprofit board, demonstrating his commitment to leadership and the arts. His professional affiliations with the American Marketing Association and the American Psychological Association further reflect his commitment to ongoing professional development and industry engagement. He served on the Board for the (State of Oregon) Organization for Economic Initiatives.

Dr. Kahle’s international experience includes visiting professorships at Hanyang University in South Korea and Singapore Management University, emphasizing his global outlook and adaptability to diverse cultural contexts. He has talso aught courses in Austria, Denmark, Germany, and Norway.  Throughout his career, he has been recognized for excellence, notably receiving the Stotlar Award from the Sport Marketing Association in 2014, honoring his lifetime achievements and contributions to the field.

With a unique blend of academic rigor, leadership, and practical expertise, Lynn R. Kahle stands out as a visionary in consumer psychology and marketing. He continues to influence the fields of marketing communication and sports marketing, providing invaluable insights to businesses, students, and professional organizations worldwide.

Character: Lynn R. Kahle is a dedicated and inspirational leader committed to education, community engagement, and fostering diverse perspectives.

Knowledge: He possesses deep expertise in consumer psychology, social values, innovation, marketing communication, and sports marketing, backed by over 40 years of academic and practical experience.

Strategic: Lynn has effectively led academic programs and departments, driving curriculum innovation and research initiatives that bridge theory and real-world marketing challenges.

Communication: As an accomplished educator, author, and speaker, he excels at conveying complex marketing concepts clearly to students, professionals, and global audiences.