Liza Canchola is a mission-driven revenue and operations leader with more than 22 years of success in higher education. Her career is distinguished by a track record of scaling high-performing teams, driving revenue growth, and optimizing enrollment operations while cultivating inclusive, values-aligned workplace cultures. Grounded in integrity, resilience, and empowerment, Liza is particularly passionate about guiding women into leadership and transforming systems for impact.

In her most recent role as Senior Vice President of Enrollment Management at Core Education, Liza led the company’s largest cross-functional team, managing a multi-million-dollar business vertical across 16 institutions. Her leadership yielded a 74% increase in Workforce Development Certificate enrollments and a 95% increase in revenue, while exceeding online degree enrollment goals by 153% in Q1 2025. She pioneered a shared services model for enrollment, partnered with digital teams to redesign CRM workflows, and implemented scalable strategies that elevated learner engagement and institutional alignment.

Prior to Core, Liza served in multiple leadership roles at Pearson following its acquisition of Lumerit Education. As Director of Client Revenue & Operations, she managed daily operations across B2C and B2B2C streams, strengthened client partnerships (including Verizon and Edcor), and optimized learner experiences through strategic collaboration with internal teams. Earlier, as Head of Enrollment Services, she led seamless integration efforts post-acquisition, managed consumer and corporate enrollment teams, and maintained consistent performance during periods of organizational change.

Liza’s career foundation began at Kaplan Higher Education, where she advanced through multiple leadership roles over 13 years—including Campus President, Regional Director of Admissions, and Director of Admissions. Her strategic leadership consistently produced strong enrollment performance, exceeding revenue targets and supporting thousands of learners through effective team development and operational excellence. During this time, she received numerous accolades including “Employee of the Year”, “Spirit of the Flame”, and multiple Admissions Council honors.

Beyond enrollment and revenue operations, Liza is an expert in organizational change management, strategic planning, and digital transformation. She has overseen complex CRM overhauls, built data-driven decision frameworks, and implemented agile workflows that improve outcomes without compromising culture. Her leadership style—transparent, collaborative, and people-first—has consistently resulted in stronger team engagement, improved customer experiences, and meaningful business results.

An accomplished speaker and advocate, Liza presents regularly on educational innovation, workforce adaptability, and resilience in leadership. Her insights reflect a blend of strategic thinking and heartfelt commitment to lifelong learning and equity.

Liza’s experience, while deeply rooted in higher education, is highly transferable. She is especially interested in serving growth-stage companies and startups, where her operational agility and team-building skills can accelerate scale and sustainability. Her readiness to contribute at the board or advisory level makes her a strong asset for organizations seeking transformative leadership with a people-centric approach.

Outside of work, Liza is dedicated to community service, actively volunteering with organizations such as Meals on Wheels Central Texas, Ronald McDonald House Charities, and the San Antonio Food Bank. She finds joy in travel, spending time with her blended family, and recharging by the beach—living her values of balance, service, and well-being.

Liza Canchola is currently exploring board and advisory opportunities, bringing with her the strategic acumen, operational excellence, and empathetic leadership today’s organizations need to thrive.

Character:
Liza Canchola leads with authenticity, empathy, and integrity, consistently earning trust through her values-based approach to leadership. Her commitment to empowering others—especially women and underrepresented teams—reflects her deep-rooted belief in inclusive success and purposeful impact.

Knowledge:
With over 22 years in higher education operations, Liza brings deep subject matter expertise in enrollment strategy, revenue growth, and organizational leadership. Her hands-on experience across corporate, consumer, and institutional models gives her a well-rounded, adaptable perspective.

Strategic:
Liza has a proven ability to align long-term vision with actionable plans, resulting in measurable growth and scalable business outcomes. Her track record of implementing innovative models—like shared enrollment services—demonstrates a forward-thinking mindset rooted in data and impact.

Communication:
A confident and inspiring communicator, Liza excels at translating complex goals into clear, motivating narratives for teams, partners, and stakeholders. Whether speaking at conferences or mentoring staff, she builds rapport through transparency, clarity, and active listening.