“Strategic Clarity, Accelerated Growth, Proven Results.”
Lisa Schwartz is a visionary marketing leader with over two decades of battle tested experience driving business transformation through cutting-edge marketing strategies. Lisa knows as your organization grows, clarity, leadership, and focused marketing strategies become critical, not just nice-to-have. Without dedicated executive guidance with the board or as an advisor, your marketing becomes fragmented, your sales team struggles with inconsistent messaging, and your growth stalls. She will immediately provide executive-level insights, streamlined marketing strategies, and bring proven tactics from her multiple experiences, precisely tailored to your organization’s unique goals. You’ll benefit from clear, cohesive brand positioning, empowered sales and marketing teams, and measurable results, without the expense of a full-time executive. Working together with your team, she will transform your marketing efforts, revitalize your growth momentum, and position your organization for sustainable success.
Lisa Schwartz brings strategic vision, data-driven insights, and innovative marketing leadership directly into your boardroom. Her pioneering growth-marketing strategies for global technology giants like HP, AWS, Citrix, and Digitate (TCS) have consistently driven measurable outcomes that significantly impact revenue and scale operations. At Digitate, the AI product of Tata Consultancy Services, the second largest IT Services company in the world, she established the growth-marketing discipline, resulting in a 600% increase in marketing-qualified leads, earning her the prestigious AMA Spectrum Award for marketing innovation.
Lisa’s proven approach will create cohesive, efficient strategies that unify your marketing team, streamline execution, and optimize your growth potential with cutting edge methods such as AI-driven campaigns and digital transformation initiatives. She likes to create systems everywhere she can in order to create process efficiencies and the results speak for themselves. During her tenure at HP, in 2HFY21 she led her team to deliver quarter-over-quarter revenue growth of 27%, directly contributing to a $6 billion revenue goal, and received a HP Marketing Excellence Award. She brings this same executive-level clarity, strategic alignment, and data-informed decision-making to your organization.
Through her experience at AWS and Citrix, Lisa’s strategic leadership increased marketing-influenced revenues by up to 200%, proving her capability to rapidly assess, innovate, and scale marketing efforts. Her entrepreneurial mindset, refined at GroupOMM, (her own digital-marketing agency), further underscores her ability to adapt and deliver tailored strategies that fuel growth across diverse industries.
Lisa’s thought leadership extends to public speaking, research, and industry publications. She is the author of “The Art of AI Prompting Copilots for Your Marketing Team,” a special feature research paper in Digital First Magazine, focusing on how executives can integrate AI into their marketing workflows. She has also contributed to AWS, Citrix, and marketing-focused publications, sharing insights on digital transformation, AI in marketing, and customer experience optimization.
A frequent keynote speaker, Lisa has spoken at industry-leading events and webinars, covering topics such as AI in marketing, digital strategy, account-based marketing, lead generation, and business assurance. Her ability to translate complex marketing concepts into actionable insights makes her a sought-after speaker and mentor in the marketing community.
Lisa holds an MBA from California State University, Dominguez Hills, and a Bachelor of Fine Arts & Sciences from The Ohio State University. She has also participated in the Business Association of Stanford Entrepreneurial Students and has received multiple industry certifications in AI, marketing automation, and business strategy.
Her contributions to industry councils and advisory boards reflect her commitment to mentorship and innovation. She has served on the ITSMA Council for ABM, the Leigh High School Site Council Board, and the San Jose Chamber of Commerce. As a sponsored member of WITI and Leadership California, she continues to advocate for women in leadership and emerging digital technologies.
Lisa’s leadership philosophy is centered on strategic vision, data-driven decision-making, and fostering collaborative growth. Her ability to navigate complex market landscapes, mentor and build high-performance teams, and leverage AI-driven marketing and other best practices for business success sets her apart as an industry-leading executive.
Character
Lisa is a resilient and forward-thinking leader, driven by innovation, excellence, and continuous learning. Her ability to navigate challenges, embrace new technologies, and mentor rising leaders makes her an invaluable asset to any organization.
Knowledge
With expertise in AI-driven marketing, digital transformation, and data intelligence, Lisa translates insights into impact, helping businesses scale, optimize, and accelerate growth.
Strategic
Lisa’s ability to align marketing initiatives with business goals ensures measurable results, operational efficiency, and sustainable revenue growth across organizations.
Communication
As a thought leader, speaker, and executive mentor, Lisa effectively bridges the gap between technology, strategy, and execution, making her a highly influential communicator in the industry.
