Kay Kienast is a seasoned marketing executive with over 15 years of experience in driving growth and success in the technology industry. With a proven track record of building and leading high-performing marketing teams, Kay has demonstrated expertise in crafting effective global marketing strategies that generate revenue and elevate brand presence.
Throughout her career, Kay has excelled in launching new solutions, rebranding initiatives, and creating integrated marketing campaigns that span various disciplines, including demand generation, field marketing, public relations, product marketing, and more. Her in-depth knowledge of the latest digital marketing strategies and technologies, including marketing automation, CRM, SEO, SEM, and data analytics, has enabled her to drive tangible results and propel organizations forward.
Kay’s domain expertise extends to the internet of things (IoT), software as a service (SaaS), and platform as a service (PaaS), allowing her to navigate complex technology landscapes and deliver impactful strategies. She has managed budgets ranging from $1 million to $45 million and has successfully led teams of up to 120 full-time personnel.
Her notable accomplishments include transforming marketing efforts at True Influence, where she served as Chief Marketing Officer, driving 32% growth and establishing the company as a demand generation solutions leader. Kay’s leadership led to the creation of the company’s first unified global brand positioning, resulting in three years of all-time revenue and industry recognition. She also spearheaded the development of new products targeting B2B clients, winning multiple industry awards.
Kay’s impact has been felt across organizations such as GE Digital, where she transitioned demand generation to a digital-centric culture, achieving 100% YoY growth and $480 million in annual revenue for the division. As the Head of Marketing at Seagate Evault, she developed an integrated go-to-market strategy, achieving profitability for the first time in eight years and exceeding demand quotas by approximately 120%.
Committed to professional growth and community engagement, Kay is a founding member of Growth Blazers, a global community of modern marketers and growth leaders. She is also an active participant in Chief, a network empowering women leaders, and serves on the Customer Advisory Committee at SiriusDecisions. As an official member of the Forbes Communications Council, she contributes to the advancement of communications and marketing practices.
With her wealth of experience, strategic vision, and dedication to driving growth, Kay Kienast stands as a respected marketing executive who consistently delivers results, fosters innovation, and propels organizations to new heights in the dynamic world of technology and business.
Character: Kay Kienast is a seasoned marketing executive known for her integrity, leadership, and dedication to driving growth in the technology industry.
Knowledge: With over 15 years of experience, Kay possesses deep expertise in digital marketing, technology trends, and global strategies that generate revenue and enhance brand presence.
Strategic: Kay’s track record includes successfully launching new solutions, rebranding initiatives, and crafting integrated marketing campaigns, leveraging her strategic vision to achieve exceptional results.
Communication: A skilled communicator, Kay excels in fostering cross-industry collaboration, building high-performing teams, and engaging with diverse stakeholders to drive impactful marketing outcomes.