Jérôme Birot is a technology executive, board advisor, and transformation leader whose career has been defined by an ability to connect complex technological change with meaningful business outcomes. With approximately 28 years of professional experience spanning telecommunications, information technology, cloud infrastructure, digital transformation, artificial intelligence, and next-generation networks, Jérôme brings an international perspective shaped by leadership across Europe and North America and extensive engagement with organizations and partners around the world. He has built his reputation at the intersection of technology strategy, operational execution, and people leadership, helping organizations navigate periods of profound technological and organizational change while maintaining a disciplined focus on customers, resilience, and long-term value creation.
Today, Jérôme serves as Founder and Managing Partner of B² Advisory Inc., where he provides independent strategic guidance to boards, nomination committees, CIOs, CTOs, investors, and executive leadership teams overseeing complex technology programs. His advisory work encompasses areas such as cloud migration, 5G transformation, digital carve-outs, OSS/BSS evolution, technology architecture, vendor strategy, and program risk. Drawing upon decades of operating experience, Jérôme is able to move comfortably between highly technical discussions and board-level strategic conversations, translating complicated architecture decisions, transformation risks, and technology investments into practical business choices. His advisory philosophy reflects a belief that effective technology governance requires both sufficient technical depth to challenge assumptions and the strategic perspective to understand how those decisions affect customers, capital allocation, organizational resilience, and future growth.
Before establishing B² Advisory, Jérôme built an extensive career at TELUS, where he spent more than 18 years progressing through increasingly senior technology and executive leadership positions. His responsibilities ranged from services architecture and messaging to technology strategy, small-cell enablement, mobile broadband engineering, wireless core DevOps, voice services, telco cloud infrastructure, and core networks. Ultimately serving as Vice President responsible for telco cloud, core networks, and services, he helped guide the evolution of mission-critical telecommunications infrastructure supporting consumers and businesses across Canada. This progression gave Jérôme an unusually broad perspective on how technology organizations evolve—from defining architecture and product requirements to leading large teams, managing significant investments, modernizing operating models, and shaping enterprise-level technology strategy.
Among Jérôme’s most significant leadership contributions was his role in advancing TELUS’s cloud-native network transformation. He helped move the organization from traditional network delivery toward a more automated, software-centric, DevOps-driven model while supporting the evolution of 5G and IoT core networks across private, public, and hybrid cloud environments. Automation became a central component of this transformation, generating substantial improvements in efficiency and operational performance. Initiatives under his leadership contributed to a reported 30 percent workforce efficiency gain, more than 20,000 hours saved through provisioning automation, and approximately 1.3 million hours saved through testing automation over three years. In 2023, disciplined DevOps practices contributed to approximately 5,000 production changes being implemented without a customer-impacting failed change—an example of Jérôme’s conviction that innovation and operational reliability should reinforce rather than compete with one another.
Jérôme’s impact at TELUS extended well beyond infrastructure modernization. Earlier in his tenure, he led strategy, delivery, and service assurance initiatives associated with messaging and value-added services, helping support a platform migration while the business grew from approximately $350 million to $700 million in revenue. During this period, traffic tripled while client-care calls reportedly declined from more than 7,000 per week to fewer than 500. He later played a leadership role in expanding TELUS’s public Wi-Fi and small-cell footprint from approximately 500 locations to more than 25,000 hotspots across Canada in less than three years. These accomplishments illustrate a recurring theme throughout Jérôme’s career: his ability to combine technology modernization with scalability, improved customer experience, operational discipline, and measurable business results.
Before TELUS, Jérôme developed a foundation spanning product management, network engineering, telecommunications architecture, and business management. At 724 Solutions, he worked in product management, translating customer and market requirements into product strategies and roadmaps while managing relationships with OEM partners and customers. His earlier work with Hutchison 3G in the United Kingdom placed him close to the development of emerging mobile services, where he served as a design authority for platforms including multimedia messaging, WAP gateway, transcoding, and location-based technologies. At Lucent Technologies, he operated between global customers and internal development organizations on intelligent-network solutions, while his earlier experience with Altran contributed additional commercial and business-management perspective. Together, these roles gave him experience across multiple dimensions of the technology lifecycle and established the technical foundation that would later support his executive leadership.
Beyond his corporate responsibilities, Jérôme has contributed to the broader telecommunications ecosystem through board and industry leadership. He served on the Board of Directors and Executive Committee of ATIS, participating in discussions surrounding industry strategy, security, standards, and long-term infrastructure considerations within the North American telecommunications landscape. He also served on the Board of Directors of the Next Generation Mobile Networks Alliance, engaging with international operators and technology leaders on the evolution of 5G, network architecture, and next-generation mobile capabilities. These experiences expanded his perspective beyond the priorities of a single enterprise and exposed him to the collaborative environment required to address challenges involving global standards, interoperability, emerging technologies, investment priorities, and industry transformation.
At the center of Jérôme’s leadership approach is a strong commitment to people and organizational culture. He has led large, diverse, geographically distributed teams through significant technological and structural change while maintaining employee engagement reported at consistently above 90 percent. Rather than treating transformation as purely a technology program, he views it as a combination of architecture, processes, capabilities, behaviors, and shared purpose. His experience introducing Agile and DevOps principles, developing software-centric capabilities, and supporting teams through cloud and automation transformations has reinforced his belief that sustainable change depends upon creating environments where talented people understand the mission, feel empowered to challenge established practices, and remain accountable for results.
Jérôme brings particular depth in 5G strategy, cloud-native architecture, network function virtualization, AI-driven automation, telecommunications engineering, IoT, digital transformation, technology roadmaps, operational resilience, large-scale program delivery, and executive leadership. Equally important is his ability to contextualize these capabilities within the broader concerns of a board or executive team. His experience managing significant capital and operating investments has required him to balance technological ambition with financial discipline, regulatory expectations, cybersecurity and operational considerations, customer requirements, and organizational risk appetite. This combination makes him particularly relevant to companies undergoing technology-led transformation, scaling operations, modernizing critical infrastructure, or seeking independent oversight of major technology investments.
His leadership perspective is distinctly international. Born and educated in France and professionally established across Europe and North America, Jérôme has worked with teams, suppliers, operators, standards organizations, and technology partners across multiple continents, including Europe, North America, and Asia. Fluent in both French and English, he is comfortable navigating multicultural environments and bringing together stakeholders who may approach technology, governance, and business challenges from different perspectives. His international exposure strengthens his ability to contribute to organizations seeking growth across markets or managing increasingly interconnected global technology ecosystems.
Jérôme holds a Master of Engineering specializing in Telecommunications from ESME Sudria in Paris. He has continued developing his executive leadership capabilities throughout his career, completing senior leadership and advanced management programs associated with MIT Sloan School of Management, the University of Southern California, and Harvard Business School. This combination of formal engineering education, executive development, and decades of practical operating experience reflects a career-long commitment to learning. It also supports his ability to examine strategic questions simultaneously through technical, organizational, commercial, and governance lenses.
As he expands his board and advisory portfolio, Jérôme is motivated by the opportunity to apply his accumulated experience to organizations facing consequential decisions about technology, transformation, growth, and organizational readiness. Having transitioned from full-time corporate executive leadership into advisory work, he is seeking opportunities where his experience can create value across multiple organizations, markets, and industries. He is particularly interested in telecommunications, information technology, artificial intelligence, and technology-enabled businesses, with an emphasis on scaling and mid-cap companies while remaining open to larger enterprises. His objective is not simply to contribute technical expertise, but to help leadership teams ask better questions, recognize emerging risks and opportunities, and connect technology decisions with sustainable enterprise value.
Outside the boardroom, Jérôme’s interests in snowboarding, soccer, and squash reflect the energy and discipline that have accompanied his professional career. His approach to leadership emphasizes curiosity, collaboration, accountability, resilience, and continuous improvement. Whether advising a board, working alongside a management team, participating in an industry organization, or guiding a complex transformation, he brings the perspective of an executive who has experienced technology change from the engineering level through the executive suite. For Jérôme, the most meaningful leadership contribution is not simply anticipating what technology will make possible, but helping organizations develop the strategy, people, discipline, and confidence required to turn that possibility into lasting value.
Character:
Jérôme leads with integrity, accountability, curiosity, and a strong commitment to the people and organizations he serves. His career demonstrates a willingness to embrace difficult transformations while maintaining high expectations for reliability, collaboration, customer impact, and organizational culture.
Knowledge:
He combines deep telecommunications and engineering expertise with extensive knowledge of 5G, cloud-native infrastructure, AI and automation, IoT, digital transformation, network architecture, and technology governance. Decades of operating and board-level experience enable him to translate highly technical subjects into their commercial, strategic, operational, and risk implications.
Strategic:
Jérôme approaches technology as an enterprise capability rather than an isolated function, connecting investment decisions and transformation roadmaps to growth, resilience, customer outcomes, and long-term organizational objectives. His experience directing large-scale modernization initiatives and participating in international industry organizations allows him to assess both immediate execution priorities and the broader forces reshaping technology markets.
Communication:
An experienced executive communicator and public speaker who is comfortable engaging engineers, executive teams, boards, investors, vendors, and international industry stakeholders. Fluent in English and French, he has the ability to make complex technology choices understandable and actionable while building alignment among stakeholders with different backgrounds, priorities, and levels of technical expertise.
