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    James Massa: Accomplished C-Suite Executive. Startup to Fortune 50. Industry, Government, and Nonprofit. Technology Savvy Internet to AI

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    James Massa is a dynamic and results-driven executive with more than 20 years of leadership across multiple sectors, including technology, biotech, clean energy, AI, and non-profits. With dual degrees in Business Administration and Computer Science from Rollins College—where he was a Rhodes Scholar finalist—he combines technical expertise with strategic business acumen. Massa has held key leadership roles as CEO, COO, and Vice President, successfully managing P&Ls of up to $500 million, leading teams of over 400, and driving revenue growth of up to 500%.

    His leadership experience spans startups, high-growth companies, and Fortune 50 firms, where he has driven transformation through strategic planning, technology integration, operational efficiency, and fiscal management. Massa’s expertise in AI, machine learning, and data science has positioned him as a leader in leveraging emerging technologies to enhance profitability while ensuring regulatory compliance. He has consistently delivered revenue growth, market expansion, and operational turnarounds for organizations under his leadership.

    As founder and CEO of Loom Enterprises LLC, Massa has helped organizations across high-tech, biotech, ag-tech, and clean energy optimize operations, reduce costs, and increase revenue. Under his leadership, clients have achieved efficiency gains and market share increases of up to 80%, consistently outperforming financial and operational goals.

    During his tenure as CEO of Black Tier Group, Massa identified a $500 million AI-driven opportunity in the autonomous drone market, leading to a 100% expansion in key partnerships within six months and a 40% reduction in customer operational costs. At Giga Entertainment Media, he restructured a struggling social media company, securing $3.5 million in funding, resolving SEC compliance issues, and implementing fiscal controls to stabilize revenue.

    At MosquitoMate Inc., Massa secured a $4 million CDC-funded project, recruited a top-tier research team, and increased production output by 200%. His leadership helped launch three FDA/EPA-approved products in nine months, integrating AI to improve production efficiency by 90% while reducing costs by 25%. Similarly, as CEO of HiViZ Lighting, he grew the company from inception to $12 million in revenue and a 40% market share in four years, expanding market penetration by 400% in just 18 months through strategic partnerships with major fire apparatus manufacturers.

    Massa’s expertise in business transformation extends to sustainable agriculture and resource recovery. At SuperGrow/Sustainable Essential, he led production growth through partnerships with urban non-profits and farm-to-table restaurants while collaborating with Auburn University on innovative agricultural research. At Angel Eyes Produce, he helped scale an indoor organic agriculture startup by restructuring the Board and recruiting key leadership talent. He also averted bankruptcy at Natural Resource Recovery, preserving intellectual property and positioning the company for acquisition after a $4 million loan recall.

    In the non-profit sector, Massa revitalized NumbersUSA, reversing a decade-long, 80% decline in revenue and a 90% drop in membership. Under his leadership, the organization achieved a 25% revenue increase, gained 130,000 new members, and improved its investment portfolio ROI by 14%. He also led PR initiatives to enhance the organization’s national visibility and played a key role in securing legislative victories at state and federal levels.

    Before his entrepreneurial and non-profit work, Massa had a distinguished career at Cisco Systems, where he held multiple senior executive roles. As Vice President of Global Government Solutions, he transformed Cisco’s approach to government partnerships, launching three business units that drove a 300% increase in public sector revenue, growing it from 5% to 24% of total company revenue ($6 billion out of $26 billion). Massa also played a critical role in national security and cybersecurity, advising two U.S. presidents (Clinton and Bush) as Chairman of a Presidential Advisory Council. He provided key guidance on infrastructure protection, cybersecurity, and continuity of government, particularly in the aftermath of 9/11.

    As Vice President of Global Defense and Space, Massa developed Cisco’s defense division, managing a $3 billion P&L and aligning operations with national security priorities. He positioned Cisco as a leader in network-centric warfare technology and educated senior defense officials on strategic solutions. Additionally, as Vice President of Global Government Alliances, he managed a $1 billion P&L while leading partnerships with Oracle, Microsoft, and other tech giants to deliver solutions for agencies such as the VA, USDA, and GSA.

    Massa was also appointed by CEO John Chambers to lead Cisco’s Federal Operations, where he restructured the stagnant division, managed a $500 million P&L, and strengthened Cisco’s engagement with defense and intelligence agencies. His work in developing SCIF and DPAS capabilities further reinforced Cisco’s role in national security. Earlier in his career, as Regional Manager for Cisco’s Southeastern Region, Massa led a turnaround that took the division from last place to the top performer, growing revenues by 179% in his first year and 86% in the second.

    Massa is widely recognized for his integrity, transparency, and commitment to ethical leadership. He believes in honesty, accountability, and consistently acting in the best interests of the organizations he serves. His expertise in business development, mergers and acquisitions, and risk management makes him a highly versatile leader capable of navigating complex industries and driving transformational change.

    With a track record of success across corporate leadership, entrepreneurship, government advisory, and non-profits, Massa continues to drive innovation and business growth. His experience in board leadership, technical acumen, and ability to manage high-stakes decision-making further establish him as a forward-thinking executive who can lead organizations through transformation and long-term success.

    Character
    James’ character is summarized with one word “Integrity”. James believes that honesty is essential. However, doing what one says they will do, which is the definition of integrity, includes honesty and is a step above. Also integral to James is transparency and predictability. You get what you see and you see what you get. There are no hidden agendas or motives. In regards to predictability, James defines that as not merely doing what one expects, but always doing what is in the best interest of the organization he serves while maintaining relationships that reflect integrity. Teamwork is important and James always seeks to be a valued member of the team, including an organization’s Board of Directors.

    Knowledge
    With dual degrees in Business Administration and Computer Science, James Massa possesses a unique combination of technical expertise and business acumen that enables him to drive innovation, optimize operations, and implement cutting-edge solutions across multiple industries.

    Strategic
    James Massa is a visionary leader who excels in developing and executing comprehensive business strategies that align market opportunities with organizational strengths, driving sustained revenue growth, profitability, and long-term success in competitive industries.

    Communication
    James Massa is an expert communicator skilled in engaging audiences through keynote speeches, small-group discussions, and diverse platforms like social media, video, email, Zoom/Teams, telephone, and in-person meetings. He effectively connects with stakeholders at all levels—board directors, executives, and external partners—aligning efforts to achieve organizational goals. With a talent for simplifying complex financial and technical topics, James ensures clarity, fosters collaboration, and drives informed decision-making.

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    Matt Swenson
    Matt Swenson
    Matt Swenson is a tech-savvy individual with a keen interest in the automotive industry. Currently residing in Orange County, he brings two years of experience in the technology sector. His dedication to continuous learning and problem-solving drives him to explore innovative solutions. Matt thrives on collaboration and isn't afraid to seek assistance to achieve the best possible outcomes.