“Complex challenges are best solved with clarity, empathy, and bold action.”

With over 28 years of international leadership experience, Héctor Medero Vera has carved a remarkable career grounded in transformative business development, strategic foresight, and a deep commitment to organizational growth. A seasoned executive in sales, trade marketing, and finance, Héctor is revered for his ability to take on underperforming operations and turn them into thriving, efficient enterprises. His journey spans across Latin America, North America, and Japan, encompassing roles that have not only shaped regional market landscapes but also refined his multidimensional understanding of global commerce.

Héctor began his career with a bold ambition and a natural aptitude for leadership, traits that quickly set him apart in the highly competitive tobacco industry. At Philip Morris International, he held various ascending roles that culminated in his position as National Director of Sales, Trade Marketing, and Distribution for Mexico. Over the course of six years, he implemented a distribution system that drove a 12-point market share increase—a testament to his operational mastery and innovative mindset. These early successes earned him the prestigious Philip Morris International President’s Award and a coveted spot on the company’s Multinational Task Force, where he contributed to global strategies in sales and merchandising.

Transitioning from corporate leadership into entrepreneurial advisory, Héctor’s next chapter demonstrated his versatility. He served as CEO of Mersal under the Tavistock Investment Group, where he led the leading Mexican bactericide manufacturer to new heights, expanding distribution across the Caribbean and into U.S. export markets. His role demanded not just commercial strategy but also a cultural sensitivity that enabled seamless partnerships across borders, reinforcing his belief in the power of respectful, collaborative negotiation.

Whether launching cigarette brands across 200,000+ points of sale or negotiating logistics partnerships, Héctor consistently merges analytical thinking with people-first leadership. At Japan Tobacco International, he orchestrated a dramatic expansion from 20 to 46 distribution centers within just six months, increasing sales routes from 246 to 680 and propelling monthly sales volume by 387%. These results reflect his capacity to envision bold targets and motivate cross-functional teams to surpass them with rigor and unity.

Throughout his career, Héctor has maintained a hands-on leadership style grounded in practicality, innovation, and empathy. At Sikar Global Distribution Experts, he managed the complex regulatory environment required to import and distribute U.S.-manufactured cigarettes in Mexico, navigating government permits and compliance processes with patience and precision. His execution of brand studies, distributor vetting, and multi-channel market entry reflect a structured yet flexible approach that mirrors the demands of modern commerce.

As a Business Development Advisor and Instructor at Solutions House, Héctor expanded his influence into the realms of professional training and strategic planning. There, he facilitated growth programs for multinational clients such as AstraZeneca and Kansas City Railroad. His ability to translate operational challenges into teachable frameworks solidified his role as both a thought leader and a mentor, guiding organizations to discover their latent potential and achieve measurable progress.

In recent years, Héctor has taken on consulting roles that showcase his aptitude for high-level planning and financial modeling. At Helvex USA, he authored a five-year strategic roadmap for market penetration in the United States, while also addressing cost reduction across logistics, operations, and marketing. His work was not only accepted by the Board of Directors but is actively being implemented as the company positions itself for sustained, profitable growth.

A defining feature of Héctor’s leadership is his profound understanding of distribution ecosystems. From securing product placement in retail giants like Wal-Mart, OXXO, and 7-Eleven, to forming strategic alliances with niche distributors in pet food and beverage sectors, his commercial instinct is coupled with a keen awareness of customer behaviors and logistical realities. His work with DFF International, which culminated in French-manufactured pet food being stocked in every Petco and Pet City store across Mexico, further demonstrates his cross-industry adaptability.

Héctor’s operational acumen is complemented by a deep-rooted personal philosophy: value-driven leadership fosters sustainable impact. He actively seeks out board environments that prioritize diversity, challenge the status quo, and encourage transparent dialogue. With a bicultural and bilingual background, he serves as a bridge between regions, industries, and perspectives. His commitment to diplomacy, innovation, and grounded execution makes him an invaluable contributor to forward-looking organizations and advisory boards.

Today, Héctor is poised to serve on new boards where his global expertise, financial fluency, and strategic insight can guide organizations through periods of transformation. Whether advising a logistics startup or contributing to the governance of an established multinational, his unwavering dedication to results—achieved through fairness, empathy, and resilience—continues to define his legacy.

Character:
Héctor exemplifies integrity and humility, always prioritizing respectful collaboration and fairness in every professional engagement. His diplomatic nature enables him to resolve conflicts while preserving trust and mutual benefit.

Knowledge:
He brings an extensive and nuanced understanding of international trade, distribution systems, and financial planning. With decades of executive-level experience in North and Latin America, he possesses a rare ability to convert insights into sustainable solutions.

Strategic:
Héctor has consistently designed and executed long-term strategies that drive measurable growth, even in volatile or highly regulated industries. His forward-thinking vision is backed by rigorous planning and hands-on implementation.

Communication:
An accomplished communicator in both English and Spanish, Héctor builds bridges between diverse stakeholders and leads with transparency. His ability to articulate complex plans clearly makes him a trusted advisor and influential board presence.